PR Job Coach
JANUARY 14, 2011
'As public relations experts we strive to successfully deliver the goods for our customers and clients. “Brand” for us is critical and a solid reputation is what is important at the end of the day. Words are the vital threads that we weave together in a cohesive statement that fully and succinctly describes the organization so that it strongly resonates with customers and other audiences.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. Image: JKönig via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET.
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Bad Pitch Blog
JANUARY 28, 2011
'The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream.
Waxing UnLyrical
JANUARY 26, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Say Cheese, You’re An Ad! January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
JANUARY 9, 2011
'In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up. But I''ve edited it a bit to better reflect 2011. Everyone wants to know the secret formula to pitching blogs.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JANUARY 14, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Ways To Spice Up Your WordPress Blog January 14th, 2011 Tweet Part of the Blogging for Grasshoppers series One of the things that I’ve been doing over the last couple of years, ever since I started this blog, was to play with plugins and ways in which it could look more visually appealing. ‘Cos it’s not just what you read, it’s how what
Waxing UnLyrical
JANUARY 25, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue.
Waxing UnLyrical
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Since it’s taking place in DC, in April of this year, I said yes.
Waxing UnLyrical
JANUARY 18, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 12 Ways To Make Your WordPress Blog Cleaner And Cuter January 18th, 2011 Tweet Since you liked last week’s post on 5 ways to spice up your WordPress blog , I thought I’d share a few more plugins I’ve been playing with, and stuff I’ve been doing.
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Bad Pitch Blog
JANUARY 3, 2011
'Did you make any New Year''s Resolutions? They''re well-intended, but health clubs around the world will attest that, on average, they''re really two-week long promises. No worries though. We have a trend video** to kick off your year instead. It shows how much media channels, and the paid, owned and earned media running across through them, are changing.
Waxing UnLyrical
JANUARY 8, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. Ouch, it almost hurts to write that word, “decades.&# Lemme tell ya, when you haven’t been in organized dance for a while, your body does not remember it well. “What?
Waxing UnLyrical
JANUARY 4, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Pink Panties Heralded India’s Social Media Movement January 4th, 2011 Tweet Move over, adult entertainment It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet.
Waxing UnLyrical
JANUARY 15, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Year of Living Older… And Liking It January 15th, 2011 Tweet Today is my 41 st birthday. Yes, shock and awe, I told you how old I am. Actually, if you’ve been paying attention, I told you how old I was a long time ago. “How old I am.&# There shouldn’t be anything inherently off-putting about that phrase.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
JANUARY 3, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you! But when you start a new job, particularly if you’re fresh out of school, how do you “do a good job&# and yet not exhaust yourself?
Waxing UnLyrical
JANUARY 2, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Wake up! Time to start focusing on what might make (or break) our industry in 2011.
Bad Pitch Blog
JANUARY 9, 2011
'Web 2.0 forces us to challenge long-held truths. Change is a constant; we need to (pragmatically) consider ourselves in a constant state of iteration. So let''s challenge two long-held truths here: targeting media and influencers. Amorphous Media The state of media is, uh, "dynamic." Even during the late 90s dot-com era, print was always preferred over online coverage.
Waxing UnLyrical
JANUARY 23, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. One of the age-old questions, eh?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Waxing UnLyrical
JANUARY 29, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Everything In Between Post January 29th, 2011 Tweet This post has nothing whatsoever to do with public relations or media, even social media (well, peripherally social media). That’s why I’m calling it the “everything in between&# post, since that is mentioned loud and clear in the tag line of this blog.
Waxing UnLyrical
JANUARY 9, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result. For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful.
Waxing UnLyrical
JANUARY 1, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Shaping My World In 2011: Tackling The Triangle January 1st, 2011 Tweet Taking a cue from Robin Ferrier’s Women Grow Business (disclosure: client) post on “ un-resolutions for the New Year ,&# I’ve been thinking about what my un-resolutions would be.
Waxing UnLyrical
JANUARY 22, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly.
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Waxing UnLyrical
JANUARY 13, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog.
Waxing UnLyrical
JANUARY 20, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Tunisia, Social Media And Change January 20th, 2011 Tweet Guest post by Conway Wigg A new year and a new life After four-plus great years in London with @propellergroup , I have now started a new adventure with Malta’s leading marketing agency, BPC International.
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