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'In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are a quick means to building a network.
Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke
'Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone''s reading. No, not really. We make mistakes. Just like everyone else. Even professional societies can slip up. In this case, the typo in question (above) belongs to the Public Relations Society of America. h8r? This is NOT a pile on. It''s more to tell PRSA -- we feel your pain.
I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.
Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters.
Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters.
I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.
I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million. So what happens now? A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday).
The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.
It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. Both of them are (were) ego boosts, in the sense that my name would appear in places other than Waxing UnLyrical, thus possibly opening up new audiences and, yes, new clients.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Yesterday I received an interesting email. I say “interesting&# because it resulted in my writing this post… and maybe some more will come of it. It was from a guy who was let go from him job late last year, and who is now “actively pursuing&# self-employment. To that end, he wants to pick my brain. Image: Yorick_R via Flickr, CC 2.0.
You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? I recently started using RowFeeder and, fortunately, had set up a search for #measurepr there.
For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. (That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them. I would have loved to have been able to spend some one-on-one time with my mom, for example.
This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. (For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.).
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
I’ve been having a blast here in NYC at BlogWorld and New Media Expo. From catching up with old friends, to making new ones, to meeting online friends and delighting in the fact that they are exactly as they seem to be online… but more! … I’ve loved my experience here. As I publish this, it’s 13 minutes to the closing keynote and a saxophone is being tuned on stage.
So the world is supposed to end at 9 pm ET today? Dang. And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome). Here are a few things you can do to make your last hours a little more fun: 1. Gini Dietrich had a great Gin and Topics yesterday on this latest apocalypse.
Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. I lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?).
I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. Yes, I’m sure the ad companies are just dying as I write this. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial. For those of you who learned to play the piano as you were young lads and lasses (or maybe old lads and lasses) the tune will be a familiar one.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Guest post by Shaun Dakin. Did you know that 69% of American voters received robocalls from politicians in 2010 ? That is up from 49% in 2008. There are 208 million registered voters in the United States. A lot of people get political robocalls (automated computer generated phone calls) from politicians. What if all those voters decided to return the favor by turning the tables on the politicians by robocalling the same politicians that are waking babies up from their naps and interrupting nigh
“To a man with a hammer, everything looks like a nail.&# ~ Mark Twain. Far too much has been said on the valuations of the social web startups. With hundreds of “me-too&# of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious. Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain !
Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week. I saw it in my Facebook feed so it must be true. There it was, her profile picture, the new name (same last name) and a slew of comments, question marks and wisecracks from her friends. Well, I thought it was funny.
Did you get up early in the morning on Friday (or stay up late) to watch the “event of the century&# aka Prince William’s wedding to (then) commoner Kate? I confess, I did. When I was quite a wee girl, I was fascinated by the hoopla surrounding the then event of the (20 th ) century … the wedding of Prince Charles to Diana Spencer.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. The difference is that we are starting to find them and get them in a room together to share what they are learning with each other.
Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. 1. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan.
XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. I quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM.
Well, we had some fun this past week, didn’t we? What with a ton of folk chiming in on who might or might not be a barfshiner , Ken Mueller and Heather Shinn Thomas coining the word “grouchiac&# to denote the opposite, and my little rant about Cheetos and Chopsticks (Ken called me a “whiniac&# for that, thanks, Ken), you gave me a lot of laughs, and I thank you for that.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see.
Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. But in a world that moves so fast that it’s tough to keep up , I do see the validity of dedicating special days to special events and people, even if card and flower companies are some
Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.
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