PR Job Coach

MAY 28, 2011

'In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are a quick means to building a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Waxing UnLyrical

MAY 12, 2011

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

Social Media 108

Social Media Media Facebook Twitter 108

Bad Pitch Blog

MAY 13, 2011

'Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone''s reading. No, not really. We make mistakes. Just like everyone else. Even professional societies can slip up. In this case, the typo in question (above) belongs to the Public Relations Society of America. h8r? This is NOT a pile on. It''s more to tell PRSA -- we feel your pain.

Print 62

Print Corporate Pitching Company 62

Waxing UnLyrical

MAY 13, 2011

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.

Privacy 101

Privacy Facebook Google Policies 101

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Internal

Waxing UnLyrical

MAY 24, 2011

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.

Measurement 98

Measurement Social Media Media Internal 98

Waxing UnLyrical

MAY 16, 2011

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

Measurement 91

Measurement Case Study Social Media Meeting 91

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million. So what happens now? A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday).

Twitter 90

Twitter Mobile Analytics Social Media 90

Waxing UnLyrical

MAY 23, 2011

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.

Social Media 88

Social Media Media Case Study Web 88

Waxing UnLyrical

MAY 17, 2011

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? I recently started using RowFeeder and, fortunately, had set up a search for #measurepr there.

Small Business 86

Small Business Survey System Newspapers 86

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

MAY 19, 2011

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. Both of them are (were) ego boosts, in the sense that my name would appear in places other than Waxing UnLyrical, thus possibly opening up new audiences and, yes, new clients.

Nonprofit 85

Nonprofit Social Media Writing Storytelling 85

Waxing UnLyrical

MAY 6, 2011

Yesterday I received an interesting email. I say “interesting&# because it resulted in my writing this post… and maybe some more will come of it. It was from a guy who was let go from him job late last year, and who is now “actively pursuing&# self-employment. To that end, he wants to pick my brain. Image: Yorick_R via Flickr, CC 2.0.

Web 85

Web Writing Blogging Reputation 85

Waxing UnLyrical

MAY 3, 2011

For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. (That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them. I would have loved to have been able to spend some one-on-one time with my mom, for example.

Skype 82

Skype Nonprofit Conference Writing 82

Waxing UnLyrical

MAY 26, 2011

I’ve been having a blast here in NYC at BlogWorld and New Media Expo. From catching up with old friends, to making new ones, to meeting online friends and delighting in the fact that they are exactly as they seem to be online… but more! … I’ve loved my experience here. As I publish this, it’s 13 minutes to the closing keynote and a saxophone is being tuned on stage.

Community 76

Community Meeting Facebook Media 76

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

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Pitching

Waxing UnLyrical

MAY 21, 2011

So the world is supposed to end at 9 pm ET today? Dang. And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome). Here are a few things you can do to make your last hours a little more fun: 1. Gini Dietrich had a great Gin and Topics yesterday on this latest apocalypse.

Communications 76

Communications 76

Waxing UnLyrical

MAY 27, 2011

This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. (For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.).

Branding 76

Branding Brand Local Interviews 76

Waxing UnLyrical

MAY 18, 2011

Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. I lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?).

Financial 72

Financial Energy Resources Examples 72

Waxing UnLyrical

MAY 14, 2011

I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. Yes, I’m sure the ad companies are just dying as I write this. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial. For those of you who learned to play the piano as you were young lads and lasses (or maybe old lads and lasses) the tune will be a familiar one.

Measurement 71

Measurement Video Study Writing 71

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Brand

Waxing UnLyrical

MAY 10, 2011

Guest post by Shaun Dakin. Did you know that 69% of American voters received robocalls from politicians in 2010 ? That is up from 49% in 2008. There are 208 million registered voters in the United States. A lot of people get political robocalls (automated computer generated phone calls) from politicians. What if all those voters decided to return the favor by turning the tables on the politicians by robocalling the same politicians that are waking babies up from their naps and interrupting nigh

Privacy 70

Privacy System Local Agency 70

Waxing UnLyrical

MAY 30, 2011

“To a man with a hammer, everything looks like a nail.&# ~ Mark Twain. Far too much has been said on the valuations of the social web startups. With hundreds of “me-too&# of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious. Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain !

Social Media 68

Social Media Web Enterprise Corporate 68

Waxing UnLyrical

MAY 11, 2011

Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week. I saw it in my Facebook feed so it must be true. There it was, her profile picture, the new name (same last name) and a slew of comments, question marks and wisecracks from her friends. Well, I thought it was funny.

Branding 68

Branding Brand Retail Facebook 68

Waxing UnLyrical

MAY 1, 2011

Did you get up early in the morning on Friday (or stay up late) to watch the “event of the century&# aka Prince William’s wedding to (then) commoner Kate? I confess, I did. When I was quite a wee girl, I was fascinated by the hoopla surrounding the then event of the (20 th ) century … the wedding of Prince Charles to Diana Spencer.

Social Media 67

Social Media Media YouTube Twitter 67

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Crisis Management

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. The difference is that we are starting to find them and get them in a room together to share what they are learning with each other.

Social Media 66

Social Media Media YouTube Meeting 66

Waxing UnLyrical

MAY 22, 2011

Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. 1. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan.

Infographics 66

Infographics Social Media Course Writing 66

Waxing UnLyrical

MAY 28, 2011

XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. I quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM.

Tools 59

Tools Wireless Skype Video 59

Waxing UnLyrical

MAY 15, 2011

Well, we had some fun this past week, didn’t we? What with a ton of folk chiming in on who might or might not be a barfshiner , Ken Mueller and Heather Shinn Thomas coining the word “grouchiac&# to denote the opposite, and my little rant about Cheetos and Chopsticks (Ken called me a “whiniac&# for that, thanks, Ken), you gave me a lot of laughs, and I thank you for that.

Skype 59

Skype Facebook Google Social Media 59

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

MAY 29, 2011

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see.

Financial 58

Financial Blogging Resources Social Media 58

Waxing UnLyrical

MAY 8, 2011

Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. But in a world that moves so fast that it’s tough to keep up , I do see the validity of dedicating special days to special events and people, even if card and flower companies are some

Interviews 58

Interviews Blogging Company Resources 58

Waxing UnLyrical

MAY 31, 2011

Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.

Community 53

Community Measurement System Customer Service 53