PR Job Coach

SEPTEMBER 24, 2011

'There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.

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Bad Pitch Blog

SEPTEMBER 18, 2011

'It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do. When I am speaking about a media interview, say on television, they assume I’m on camera.

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Waxing UnLyrical

SEPTEMBER 1, 2011

It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!

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PR Conversations

SEPTEMBER 26, 2011

Values and Stakeholders in an Era of Responsibility, a new book by Paolo D’Anselmi. Book review by Toni Muzi Falconi. Disclosure : Paolo D’Anselmi is an old friend of mine. I am grateful to the current leaders of PR Conversations for allowing me to introduce to its many visitors and readers Paolo’s most recent book—his first in the English language—which reveals a number of unique arguments adding much “food for thought” for every public relations and/or corporate social responsibil

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Waxing UnLyrical

SEPTEMBER 2, 2011

As I was on a treadmill the other day (working to get back to my “fighter’s weight&# ) I found myself noticing the little things all around me. This is what happens to me once the endorphins begin to kick in and I’m not breathing too heavily (I wasn’t in a boot camp session that day)…. a leg extension machine sticking. the frayed edges of a stair-stepper. some meathead staring at himself *way too long*. the syncopated rhythms of other runners on their treadmills. … and the photo at the st

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PR Conversations

SEPTEMBER 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Indeed, apart from Doris Fleischman , I am unaware of any female voices writing about early experiences of the practice in the US; and Fleischman’s contribution inevitably is linked to her husband Edward Bernays.

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PR Conversations

SEPTEMBER 18, 2011

Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice. The secret of their success is often stated as strong communication and relationship building skills – however Romy Frölich identifies this as a “friendliness trap” which stereotypes women and impa

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