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When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again.
Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process. And I’ll go out on a limb here and challenge the return on investment from press releases – the results tend to be pretty lackluster, even from those fancy multimedia or social news releases.
'UPDATE: BPB Editorial Board founding member, David Parmet , has brought it to our attention that Rachael Ray''s unfortunate cover is, in fact, a hoax. But read on, the rest is legit. We''ve written about typos in the past. I''ve even written about them in my nefarious other blog. They''re at the top of our industries point and laugh list. They are link-sharing porn.
I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
This is a true story. I received this email about a month ago. Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry?
Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. We’re growing, and I’m convinced we’re onto something – our readers tell us all the time how much they look forward to their “daily Tootzypop” …
Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. We’re growing, and I’m convinced we’re onto something – our readers tell us all the time how much they look forward to their “daily Tootzypop” …
Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters.
A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.” For anyone not familiar with “hibachi” restaurants, this is basically where several guests sit around an open cooktop, and their food is cooked in front of them (though those of you who are familiar with the concept may not have known that the type of cooktop we see in hibachi res
Guest post by Craig Pearce. Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Guest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 because everytime Nicki Minaj sings that line my three-year-old dutifully throws her hands up.
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
One of the great joys in my current life as a communication professor at both Curry College (undergrad full-time) and Regis College (grad part-time) is being able to participate in the colleges’ commencement ceremonies. In my previous life as a communication professional , I would have been involved in the maddening planning/implementation process and probably wouldn’t (I know I wouldn’t!
Hi! Yes, I know your #measurePR recaps from last month are delayed. I’m really, really sorry, but you know how crazy it’s been for me lately… and right now, I’m trying really hard to do a good job of catching up. So I won’t make any more excuses, but get right to the point: 1. Here is your transcript of the May Day 2012 edition of #measurePR ; and. 2.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
If you’ve ever wondered what my politics are, you’ve probably been kept wondering for a while. Because I don’t usually talk, or write, politics. It’s not my bag, and it’s certainly not WUL’s bag. Which makes me quite a strange duck in terms of living and working in a town that eats, breathes, and sleeps politics, doesn’t it?
For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).
I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. And it started thinking a bit more about the modern communicator as a “connector.” In the “hand-shaking” sense of the word, it’s true that some communicators are more extroverted than others … and are more than comfortable meetin
You know what’s funny about today’s post? It almost didn’t get written. Now, that’s not “laugh out loud” funny; in fact, it’s not humorous at all. Perhaps the only kind of “funny” it is, is if it made you raise an eyebrow and sarcastically smile, saying, “And how would that be different from all the other posts you haven’t written recently, Shonali?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
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