PR Job Coach
MAY 16, 2012
'Ignominious is how one might describe the latest Yahoo mishap , one of a long line of failures and foibles the company has endured over the last few years. The experience is rife with teaching moments for managements of traditional companies and soon-to-launch startups. Fact is, there are lessons for everyone if we just take the time to think and learn.
Waxing UnLyrical
MAY 16, 2012
What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.
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Waxing UnLyrical
MAY 18, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Waxing UnLyrical
MAY 20, 2012
It’s official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. What has surprised me a bit is the amount of negative comments in the Facebook conversation.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
MAY 15, 2012
So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MAY 7, 2012
Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic.
Waxing UnLyrical
MAY 29, 2012
You knew this day would come. The day there’d be a post about the Manwich here at WUL. Image: keysi via Flickr, CC 2.0. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12. So how did we get to this point? Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. So of course I chimed in: Which roped in Matt LaCasse : Which led to a classic tale about a mass-produced.
Waxing UnLyrical
MAY 23, 2012
Guest post by Rob Wu. Would you like to know how to attract more donors? Do you want to learn professional fundraisers’ secrets? Of course you do! . Fundraising is your nonprofit’s lifeblood; funds fuel the impact you make. But thinking of effective ways to raise funds occupies valuable time and energy you could be spending on your programs. Most of us aren’t professionally trained fundraisers, so it doesn’t come naturally to us.
Waxing UnLyrical
MAY 25, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
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Waxing UnLyrical
MAY 4, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Waxing UnLyrical
MAY 8, 2012
I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. What happened, you ask? Very simply, agency founder and chief “cheerleader” Stan Richards introduced us to his 600-plus-member organization and related for us his philosophy on
Waxing UnLyrical
MAY 9, 2012
If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. This was my first time attending this conference, which is geared towards PR agency owners, providing a forum for them to share and learn from each other, not just from a professional development point of
Waxing UnLyrical
MAY 2, 2012
Remember how I traveled to Orlando, Fla., a couple of months ago? Well, if you don’t remember… I did. And I had a blast, talking about measurement. The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Waxing UnLyrical
MAY 3, 2012
Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And then it happened. I saw a five-piece band from Indiana with remarkable showmanship, matching outfits, fun (to me) hair and one of the catchiest tunes I had heard in my “long” five years o
Waxing UnLyrical
MAY 1, 2012
Happy May Day! Anyone gearing up to dance around the Maypole? Hey, I’m not crazy. In fact, you’re lucky I’m not wishing you for “Labour Day,” and no, that’s not a typo. It took me years of living in the U.S. to get used to the fact that International Workers’ Day , for Americans, was meant to… well, work on.
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