Waxing UnLyrical
OCTOBER 24, 2012
Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.
Bad Pitch Blog
OCTOBER 14, 2012
'Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century. Thousands of releases are distributed daily and we can''t even agree upon what to call the format.
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Waxing UnLyrical
OCTOBER 2, 2012
So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities.
Waxing UnLyrical
OCTOBER 12, 2012
Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). I’ve been (am) busy, and tired (oh, so tired!). And a few realizations keep coming to me, as I continue to settle into my new life.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Waxing UnLyrical
OCTOBER 9, 2012
As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun. But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
OCTOBER 18, 2012
Guest post by Harrison Kratz. Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good , and using social to create movements around the globe. Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe.
Waxing UnLyrical
OCTOBER 10, 2012
I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students.
Waxing UnLyrical
OCTOBER 11, 2012
I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube. You know, much like the rest of the Internet-using world does. But instead of watching Gangham Style, I watch speeches.
Waxing UnLyrical
OCTOBER 17, 2012
Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.
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Waxing UnLyrical
OCTOBER 16, 2012
I’m on the road, so I’m going to make this short and sweet. 1. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). If you’re attending the conference, I hope you’ll come see/hear/catch up with me! If not, I’m pretty sure there will be tweets coming out of my session (and so many others), so follow the #prsaicon hashtag to “hear” and p
Waxing UnLyrical
OCTOBER 25, 2012
Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. That’s right. People around the globe can see what we’re saying — but only if they know it’s there.
Waxing UnLyrical
OCTOBER 26, 2012
I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!), and next week I’m off on business trip to Joizee. And even better, I’ll be traveling 0n Halloween.
Bad Pitch Blog
OCTOBER 14, 2012
'As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. "Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)." Turning the numerous changes afoot in our industry into opportunity isn''t a simple task.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Bad Pitch Blog
OCTOBER 23, 2012
'The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. To that end, the new Pine Brothers CEO is offering a bounty to PR professionals for securing placements. $250K for Play Evidently "they are offering over a quarter of a million dollars in prize money for placements.
Waxing UnLyrical
OCTOBER 23, 2012
It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post. I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. But it was such a great experience that I wanted to share a little more of what I perceived as the conference highlights.
Bad Pitch Blog
OCTOBER 13, 2012
'Both Mr. Laermer and I are speaking at the annual Public Relation Society of America''s International Conference (#PRSAICON). It officially kicks off tomorrow and we''re looking forward to being part of the programming. Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog.
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