Onclusive
JULY 6, 2016
Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […].
Cision
JULY 7, 2016
If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. They’ll seek out the rest if they’re interested. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communica
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Ronn Torossian
JULY 5, 2016
A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.
ImPRessions - Crenshaw Communications
JULY 6, 2016
Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few y
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Deirdre Breakenridge
JULY 7, 2016
In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year. It makes up about 40 percent of the unemployed in the U.S.” How are Millennials finding work in 2016?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JULY 20, 2016
As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […].
Cision
JULY 5, 2016
Not every platform or tactic will be right for your brand. Don’t waste time and effort on something that won’t help you. Instead, you must determine where you will get the most results and focus on that instead. But how? Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why
Ronn Torossian
JULY 13, 2016
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.
ImPRessions - Crenshaw Communications
JULY 1, 2016
For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into full-blown PR mode to achieve maximum results.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
JULY 18, 2016
Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base
Melissa Agnes
JULY 19, 2016
When Diamond Reynolds used her cell phone and Facebook Live to live-stream the unfortunate situation she found herself in, mere minutes after her boyfriend, Philando Castile, was fatally shot by a police officer, there was no stopping what would happen next. With the click of a couple of buttons, the story was instantaneously and irrevocably out there, and the world was watching, sharing and drawing their own conclusions.
Onclusive
JULY 13, 2016
As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].
Cision
JULY 5, 2016
” To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JULY 27, 2016
Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital.
ImPRessions - Crenshaw Communications
JULY 12, 2016
The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any number of small grievances that threaten to get you and your public relations team hot under the collar.
ReimaginePR
JULY 4, 2016
Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Or one that set off alarms?
Melissa Agnes
JULY 12, 2016
Earlier this month, a portfolio manager at a large hedge fund, Moore Capital Management, was fired for having thrown what was labelled as a “Wolf of Wall Street-style pool party” that garnered a lot of (negative) attention on social media and within the press. To paint a picture of this 4th of July party in the Hamptons, the party was reported by CNBC to have “featured showers of Champagne, throngs of young people milling around the house and dwarfs with Champagne guns” B
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
JULY 27, 2016
In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].
Cision
JULY 8, 2016
The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. How can brands ensure their target audiences see and consume their content?
Ronn Torossian
JULY 20, 2016
Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period.
Communications Conversations
JULY 7, 2016
I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to my overall life satisfaction. But, it’s bugging me. Nagging at me. Consistently. It revolves around how people talk about their work teams. Here’s what I hear from some people in our industry: “I asked my team to look at it.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Matters
JULY 7, 2016
Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles. Anyone who’s ever watched Annie Hall (1977) , the multi-Oscar-winning comedy movie, will always remember the funny and famous “Balcony Scene” in which Annie Hall and Alvy Singer, the main characters, try to impress each other with what they’re saying while simultaneously thinking very differently.
Melissa Agnes
JULY 4, 2016
What does it take to implement a #crisisready culture? For starters, it takes approaching crisis management and crisis preparedness with the right mindset. Following is a little infographic that depicts what I’m talking about. If you like it or think it may be useful to share with your team, feel free to download it or share it along. Click here to enlarge infographic Click here to download.
The Proactive Report
JULY 1, 2016
Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content.
Cision
JULY 27, 2016
If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ReimaginePR
JULY 18, 2016
Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. According to numbers crunched by Impact , 75 million people in the United States watch online videos every day.
ImPRessions - Crenshaw Communications
JULY 15, 2016
Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?
Flack's Revenge
JULY 14, 2016
I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I try to look beyond the quick headline, see the bigger picture and connect the dots for readers. And experience has shown that if I miss one news cycle, there will be another right around the corner.
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