January, 2007

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Are You a Media Source or a Media Pest?

Bad Pitch Blog

'Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. req. ). We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. It has nothing to do with my firm or any of its clients. Her reply?

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Burrito Pitch Makes Star Tribune Reporter Sick

Bad Pitch Blog

'Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. This lengthy one reflects on recent E. coli news and, according to Salas, “there are so many things wrong with it that I''m not sure where to begin.” - FOR IMMEDIATE RELEASE 12 December 2006 CONTACT: NAME PHONE EMAIL TACO BELL E COLI OUTBREAK NOT OVER After national media reported that the E Coli outbreak at Taco Bell was most likely traced back to green onions, the FDA just made a bombshell announcement that they disco

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What, Me Blog?

Bad Pitch Blog

'I''m a little wistful. A year ago Kevin Dugan called me and said let’s try to fight the laziness of people in PR and make us all work harder to improve. I thought, yeah let’s. I’ve never looked back on my decision—this is why: 1. The two billion blogs that feature talking heads blathering on about themselves are useless. Kevin is smart, I’m not dumb, and we both figured we’d use our brain-pair to connect readers to a bigger picture, rather than make it all about ourselves (though we were tempte

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One Year Later, the Pitches Still Suck

Bad Pitch Blog

'The Bad Pitch Blog was launched one year ago. To be honest, I never thought it would become an ongoing project. Then it became more popular than my first blog. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. So thank you for, er, giving us gas? After one year, the pitches still suck.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The Snow Blind Sundance Pitch

Bad Pitch Blog

'“Mama always told me not to look into the eye of the sun. But Mama, that’s where the fun is.” It may seem odd to conjure up Springsteen lyrics in a post about the Sundance Film Festival. But we‘ll connect the dots. Let’s start with a pitch that landed in my inbox today. -- Sundance Coverage available Mr. If you would like photos or footage from Sundance Film Festival please email me your information and it will be supplied.

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Fast Five: Media Relations Tips

Bad Pitch Blog

'Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 1) The Care & Feeding of Tech Media Media Guerilla This is actually a link to a link, but Media Guerilla is written by uber-smart Mike Manuel. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 2) 15 media relations tips by P

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The Ford Book

Bad Pitch Blog

'As today is Gerald Ford''s burial and the markets are closed and it''s a down day in DC and most of the country, I wanted to reprint the following from my pals at MediaBistro. Talk about the worst pitch in agent-hood. A gun didn''t kill him so let''s celebrate with a book. "For immediate release Los Angeles, CA, December 28, 2006 Contact Martin Literary Management Assassin''s Faulty Gun Saved President Gerald Ford''s Life" Text from blog on MB: "The only thing that saved him from a bullet betwe