Buzzstream
NOVEMBER 19, 2024
According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.
Agility PR Solutions
NOVEMBER 18, 2024
Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR
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Garrett Public Relations
NOVEMBER 18, 2024
Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.
Agility PR Solutions
NOVEMBER 17, 2024
In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
NOVEMBER 19, 2024
In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
NOVEMBER 21, 2024
Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared fir
PR in High Definition
NOVEMBER 22, 2024
With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG
Sword and the Script
NOVEMBER 19, 2024
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.
PRSay
NOVEMBER 20, 2024
“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
NOVEMBER 21, 2024
Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.
Stern + Associates
NOVEMBER 21, 2024
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).
Agility PR Solutions
NOVEMBER 21, 2024
Many new business owners believe press releases are outdated in today’s digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and investors. If you’re eager to make a splash with your new venture, knowing how to write […] The post The power of the press release: Which kinds of announcements work best for new businesses?
Awario
NOVEMBER 20, 2024
Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
NOVEMBER 21, 2024
In the cybersecurity world, crises are not a matter of if—they’re a matter of when. High-profile data breaches, ransomware attacks, and insider threats have made cybersecurity a top concern for businesses of all sizes. In the face of such incidents, effective public relations (PR) is crucial for minimizing reputational damage and maintaining trust with stakeholders. […] The post The Role of Public Relations in Cybersecurity Crisis Management appeared first on.
Notified
NOVEMBER 19, 2024
Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.
Agility PR Solutions
NOVEMBER 19, 2024
Artificial intelligence is everywhere these days, from the chatbots that answer customer questions online to the algorithms that shape our social media feeds. Now, it’s rapidly transforming how PR professionals approach one of their most critical tasks—media outreach. While AI and automation promise to make outreach faster and more efficient, they also raise questions about […] The post Navigating PR in the AI era: How automation is transforming media outreach appeared first on Agility PR
5W PR
NOVEMBER 22, 2024
Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
NOVEMBER 21, 2024
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.
Notified
NOVEMBER 21, 2024
This week’s Wall Street Journal article on AI's emerging role in earnings prep struck a chord. As someone who has sat in both the CFO and analyst seats and now oversees product innovation at Notified , I found myself nodding along while reading about how investor relations teams are navigating this new technology.
Agility PR Solutions
NOVEMBER 17, 2024
The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.
Prowly
NOVEMBER 22, 2024
Testing newsletter template render State of PR Technology 2024 See how to boost your ROI with PR technology The post testing newsletter block appeared first on Prowly.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
NOVEMBER 21, 2024
In the cybersecurity sector, trust is paramount. Organizations rely on cybersecurity companies to protect their most sensitive data and infrastructure, making credibility a key factor in purchasing decisions. However, skepticism often surrounds cybersecurity claims, as high-profile breaches and failed solutions have left many businesses cautious. A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build
OnePitch
NOVEMBER 19, 2024
Alex Sherman is a Media Reporter at CNBC.
Agility PR Solutions
NOVEMBER 20, 2024
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. This led to many specialized roles with unique abilities. The roles and their pay structures […] The post The rise of the content marketing industry: How compensation compares across roles appeared first
Bianchi Biz Blog
NOVEMBER 21, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 21, 2024
The cybersecurity industry is complex, and many potential customers lack the technical expertise to fully understand the threats they face or the solutions they need. Bridging this knowledge gap is essential for cybersecurity companies aiming to build trust and generate leads. Educational campaigns, crafted by a cybersecurity marketing firm, play a vital role in simplifying […] The post Educating the Market: How Cybersecurity Marketing Firms Drive Awareness appeared first on.
Notified
NOVEMBER 20, 2024
In o ur recent webinar with Ragan Communications , agenc y leaders Karen Swim , APR, President and Founder of Solo PR Pro/Words For Hire , and James Walker , EVP and General Manager of Weber Shandwick , shared top tips on how teams should prepare for the year ahead.
Agility PR Solutions
NOVEMBER 17, 2024
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency strategies, PR and content marketing professionals will discover broad and new career paths easily.
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