Buzzstream
NOVEMBER 19, 2024
According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.
Agility PR Solutions
NOVEMBER 18, 2024
Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR
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Garrett Public Relations
NOVEMBER 18, 2024
Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.
Agility PR Solutions
NOVEMBER 17, 2024
In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
NOVEMBER 19, 2024
In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
NOVEMBER 21, 2024
The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step. For cannabis companies, working with a cannabis marketing agency can make all the difference in […] The post Navigating Regulatory Challenges with a Cannabis Marketing Agency appeared first on.
PR for Anyone
NOVEMBER 19, 2024
Sylvia Theisen is a psychotherapist-turned-coach who specializes in helping women regain their “midlife mojo.” With a strong background in social work, psychotherapy, and coaching, Sylvia has dedicated her life to empowering women over 50 to rediscover themselves and find new purpose. She launched her coaching business during the pandemic to address the rising need for guidance, personal growth, and reinvention, and has since become a beacon for women navigating midlife transitions.
Awario
NOVEMBER 20, 2024
Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!
Agility PR Solutions
NOVEMBER 17, 2024
The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
NOVEMBER 21, 2024
In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles. For cannabis companies, creating memorable marketing campaigns that foster trust and loyalty requires […] The post Building Brand Loyalty in the Cannabis Industry Through Marketing appeared first on.
PR for Anyone
NOVEMBER 19, 2024
On this segment on Good Day DC, I share tips, hacks, and recipes for easy stress-free Thanksgiving entertaining. Full segment coming soon… recipes below Stuffing Muffins Ingredients 3 tablespoon Butter 1 Large Onion 3 Celery Stalks 1 Egg 1 ½ cups Chicken Broth 1 box Turkey flavor Stovetop (or store brand) Stuffing Instructions Preheat oven to 375 degrees and spray muffin tin with cooking spray.
Stern + Associates
NOVEMBER 21, 2024
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).
Agility PR Solutions
NOVEMBER 21, 2024
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans’ growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider NordVPN, almost half of Americans (44 percent) expressed their desire to have their online information deleted, with […] The post With shopping holidays approaching, new research finds nearly half of Americans want their
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
NOVEMBER 21, 2024
Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared fir
Notified
NOVEMBER 21, 2024
This week’s Wall Street Journal article on AI's emerging role in earnings prep struck a chord. As someone who has sat in both the CFO and analyst seats and now oversees product innovation at Notified , I found myself nodding along while reading about how investor relations teams are navigating this new technology.
Sword and the Script
NOVEMBER 19, 2024
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.
Agility PR Solutions
NOVEMBER 21, 2024
Many new business owners believe press releases are outdated in today’s digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and investors. If you’re eager to make a splash with your new venture, knowing how to write […] The post The power of the press release: Which kinds of announcements work best for new businesses?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
NOVEMBER 21, 2024
The consumer packaged goods (CPG) industry thrives on understanding and meeting customer needs. In a competitive market, brands must rely on more than great products—they need insights into consumer behavior and innovative marketing strategies. This is where CPG marketing agencies come into play. By leveraging data analytics, these agencies help brands make informed decisions, optimize campaigns, […] The post How CPG Marketing Agencies Elevate Brands with Data-Driven Strategies appeared fi
5W PR
NOVEMBER 22, 2024
Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.
Steve Barrett on PR
NOVEMBER 21, 2024
It wasn’t all glamor in the working lives of the PR legends honored at PRWeek’s 2024 Hall of Fame dinner, but the hard work ultimately resulted in great achievements.
Agility PR Solutions
NOVEMBER 20, 2024
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. This led to many specialized roles with unique abilities. The roles and their pay structures […] The post The rise of the content marketing industry: How compensation compares across roles appeared first
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
NOVEMBER 21, 2024
Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.
5W PR
NOVEMBER 22, 2024
The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable pr
NewsWhip
NOVEMBER 20, 2024
“One page, one chart, one story.” This is Zach Silber’s mantra. As for Zach’s story? That’s far harder to distill into one page. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence.
Agility PR Solutions
NOVEMBER 20, 2024
Managing reputation has become essential in the modern world. This is because of the increased usage of technology. A huge change in this field is the incorporation of artificial intelligence and machine learning. They are both playing their important role in managing brand reputation. So, this guide outlines how these technologies are enabling major developments […] The post How AI and machine learning are shaping the future of brand reputation management appeared first on Agility PR Sol
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 21, 2024
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.
5W PR
NOVEMBER 22, 2024
The holiday season is a time for giving, and what better gift to bestow upon a child than a toy that can spark their imagination, ignite their curiosity, and foster a lifelong love of learning? As parents seek thoughtful and meaningful presents for their little ones, educational toys have become increasingly popular. However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing.
Notified
NOVEMBER 19, 2024
Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.
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