PRSay
JUNE 19, 2018
I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story was heartwarming. At the end, the writer reached out to a spokesperson for an organization that helps people who struggle with seizures. Here’s the quote: “People who live with seizures have to deal with a pervasive stigma fueled by misinformation and misconceptions about the disorder.”.
5W PR
JUNE 18, 2018
As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Industry watchers believe the brand can no longer support two different weekly shows, Raw and Smackdown, as well as a host of programs for subscribers to its streaming service.
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Waxing UnLyrical
JUNE 21, 2018
Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JUNE 18, 2018
As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand.
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media.
The Resolution Blog
JUNE 18, 2018
Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with business. AnswerThePublic presents questions being asked on Google around specific topics.
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars , or models that won’t be sold but herald future developments or are fantasy vehicles. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Proactive Report
JUNE 20, 2018
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook.
ImPRessions - Crenshaw Communications
JUNE 20, 2018
If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.
Stuart Bruce
JUNE 20, 2018
“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion.
Steve Barrett on PR
JUNE 21, 2018
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
JUNE 22, 2018
One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Unfortunately, while PR placements might have been the peak of the agency journey a few years ago, that’s not the case anymore.
Shift Communications
JUNE 20, 2018
The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few cards on important occasions, but now it has turned into a multimillion-dollar industry.
Stuart Bruce
JUNE 22, 2018
Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again.
Stephen Waddington
JUNE 21, 2018
A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR 20/20
JUNE 19, 2018
Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. A flowchart—the visual representation of a logical progression of things. In my humble opinion, one of man’s greatest accomplishments, right next to the spork. I was introduced to the raw, unrelenting power of a flowchart when my brother—a mechanical engineer—put one together for his wedding.
NewsWhip
JUNE 21, 2018
We recently held a WhipSmart Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett Lofgren, who took us through some of […]. The post WhipSmart London: “In the end it’s about our audiences, it’s not about us” appeared first on NewsWhip.
Sword and the Script
JUNE 19, 2018
“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon. Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants.
Buzzstream
JUNE 20, 2018
My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. Surprisingly enough, however, this does not always lead to quality links.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR in High Definition
JUNE 21, 2018
The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor
Axia PR
JUNE 20, 2018
One of the most critical elements of a pitch is the subject line. It’s the first thing reporters read, aside from your name, when they go through their inbox. Because it’s such an important element, you should put some thought into creating your subject line. There are two sides to the subject line debate: Some say short subject lines work best and others think long subject lines are the better choice.
Barokas
JUNE 21, 2018
I don’t know about you, but I’m still not over the recent breakup of Channing Tatum and Jenna Dewan. I’m re-watching Step Up as we speak to remember what true love really looks like. Just kidding, but let’s be honest if any more power couples break up (looking at you Dax Shepard and Kristen Bell), who will we vicariously live out all of our Hollywood romance dreams through?
HMA Public Relations
JUNE 18, 2018
Today’s #MediaMonday comes to us from Valley native Lindsey Reiser, an award-winning multimedia journalist who reports and anchors for the AZ Family duet of Channels 3 and 5. . The post #MediaMonday – Lindsey Reiser appeared first on HMA Public Relations.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
JUNE 18, 2018
Do you still use HARO?
Axia PR
JUNE 18, 2018
How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.
Inbound PR
JUNE 19, 2018
You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast.
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