Axia PR
DECEMBER 24, 2022
Here are some tips for managing The Grinch's public relations. Build a strong brand identity The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.
Landis PR
DECEMBER 26, 2022
By Staff. Photo courtesy of the LEGO Foundation. The LEGO Foundation donates LEGO® MRI Scanners to hospitals around the world. In February, the philanthropic arm of LEGO®, The Lego Foundation, announced it would donate 600 models of MRI machines to hospitals to help kids understand the loud and intimidating machines. Playing with the models, kids can “rehearse” the process and work ask the clinicians questions – taking some of the scariness out of the situation.
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Victorious PR
DECEMBER 28, 2022
As a PR firm, we recognize the urgency for a legitimate public relations (PR) campaign around this time of year, especially with the new year looming around the corner. Though you may not realize it just yet, PR is a quick way to boost your business awareness over the next few months, while everyone else is strategizing for what they will do on January 1.
The Proactive Report
DECEMBER 26, 2022
By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
DECEMBER 29, 2022
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That’s why one of the best ways for companies to learn all about brand repositioning is by the example of some of the most successful brand positioning from companies in the past. […]. The post Examples of Great Brand Repositioning Strategies appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Contently - Strategy
DECEMBER 29, 2022
We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.
Axia PR
DECEMBER 27, 2022
In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. Tune in to learn more!
The Stalwart Blog
DECEMBER 28, 2022
Thanks to Gina Moravec and Internal Comms Pro for having me on their recent webinar along with Corporate Communications Extraordinaire John C Brown to talk all things Crisis Communications and how focusing on engaging employees is Priority One! The post The Value of Properly Planned Crisis Communications appeared first on PR Security Service.
Axia PR
DECEMBER 27, 2022
Lights, camera… Not so fast! Expensive shoots and long, comprehensive videos aren’t necessary for success. Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm. Carefully edited videos with sleek transitions, often including full context of a specific subject, led to long (and potentially boring) content.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
DECEMBER 26, 2022
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer […].
PRSay
DECEMBER 27, 2022
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Reevaluating Twitter. The news coming out of Elon Musk’s Twitter is ever-changing, but the latest Cliffs Notes about the social media platform might read: Advertisers are bailing, the Anti-Defamation League has reported a spike in bigoted slurs on the site (a charge that Musk denies)
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.
The Stalwart Blog
DECEMBER 28, 2022
Glad to speak with Jim James on how employees are always the top priority in communications in a crisis. The post The Unnoticed Podcast (UK) appeared first on PR Security Service.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
DECEMBER 29, 2022
Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Here, we explore different ways for companies to adapt to recent changes in consumer behavior , and purchasing decisions to be able to generate customer loyalty.
Inbound PR
DECEMBER 27, 2022
This post might be controversial for many. Some might agree. I'm sure many others will not. This post is also very vulnerable and personal. It's my take on the much-debated question if women can have it all - career and kids - reflecting on how 2022 went for me. Two big things happened this year for me professionally: I joined a new company starting a new job and I published my second book (on a completely unexpected topic even for me).
PRSay
DECEMBER 30, 2022
This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January). • What CEOs Need to Consider Before Speaking Out on Social Issues (August). • The Communications Profession Needs to Be More Diverse and Inclusive.
The Stalwart Blog
DECEMBER 28, 2022
Appreciate being on Dave Lorenzo to talk all things Crisis PR. Had a blast discussing different scenarios and response strategies! You can watch the program here. The post Inside BS Podcast appeared first on PR Security Service.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
DECEMBER 26, 2022
Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively.
Solo PR Pro
DECEMBER 27, 2022
It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pega
Culpwrit
DECEMBER 26, 2022
By Nathan Brook Public image is at the forefront of all successful businesses, whether they’re a small start-up or a global corporation. Additionally, the rise of social media and influencer marketing means that these sometimes high-profile individuals also need to be cautious about their public perception. All of this means that PR professionals are… Continue reading How to Tailor Your Resume and Cover Letter.
The Stalwart Blog
DECEMBER 28, 2022
Thanks to Lorraine Ball for having me on her More Than a Few Words podcast to talk about how businesses of all sides can respond to negative online reviews. Doing so well can make the difference in preserving your org’s reputation and ruining it. The post More than a few words appeared first on PR Security Service.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
DECEMBER 24, 2022
In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations , as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content. Whether it’s by partnering with various influential voices in their market, or through paid or owned communication channels, audio content has been on the rise, especially since the pandemic first began back in 2
Ethical Voices
DECEMBER 26, 2022
As the year is coming to a close, it is time to take stock, be thankful for all the positive things that have happened this year and to look ahead to making 2023 as great as possible. This week is my favorite week to work. I get so much done, and CES prep keeps me very busy. But if you have some spare time on your hands, I wanted to share my most popular blogs and podcasts of 2022.
PR Fuel
DECEMBER 25, 2022
The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR. In its most basic form, a press re. Read More The post Sending a Press Release to a Journalist: The Basics Explained appeared first on eReleases.
The Stalwart Blog
DECEMBER 28, 2022
Thanks so much to Jason Cercone for having me on his Evolution of Brand podcast. We talked about all things related to the importance of managing an organization’s online reputation to avoid or mitigate a Crisis PR situation. The post Evolution of a Brand Podcast appeared first on PR Security Service.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Stalwart Blog
DECEMBER 28, 2022
Be fun and empowering in work and life! Great discussion led by my brother from another mother, Hass Sadeghi, Esq., M.D.R. ! The post Vulnerable Power Hour appeared first on PR Security Service.
The Stalwart Blog
DECEMBER 28, 2022
Thanks to April White and Laura Schooler of Trust Relations for having me on their The PR Wine Down podcast! It was a blast talking about all things #CrisisPR. I come on about 20 minutes into the episode. The post The PR Wine Down appeared first on PR Security Service.
The Stalwart Blog
DECEMBER 28, 2022
Enjoyed talking about how to lead an organization through a Crisis PR event. Listen to the entire episode at [link]. The post Dr. Katrina Burrus: Excellent Executive Coaching appeared first on PR Security Service.
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