This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.
This podcast started from a LinkedIn post. Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found this to be a trend. She was full of unique insights and tips for re-pitching your content and digital PR in general.
The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR professionals must embrace innovation and flexibility to stay ahead of the curve. This […] The post The future of travel PR: 6 tips for adapting to change and innovating for success appeared first on Agility PR Solutions.
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways. But what makes TikTok so powerful is not the viral, user-generated videos […] The post From viral videos to PR wins: Cracking the code on TikTok marketing data appeared first on
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization content creation to better campaign management. If you want to stay relevant, stand […] The post AI learning resources for PR and marketing pros to enhance their skills appeared first on Agility PR Solutions.
The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In our last article , we explored the first step of a successful job application: building an entry-level PR resume. Now, let’s dive into the next step. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role.
The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In our last article , we explored the first step of a successful job application: building an entry-level PR resume. Now, let’s dive into the next step. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role.
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time One of the systemic challenges in marketing and PR is the focus on campaigns.
Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.
Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
One of PR professionals' most common challenges is knowing the right way to contact journalists. The majority of the discussion is typically around the first touchpoint—what is the right format, subject line, and content to make your message resonate with your audience. On our "Coffee with a Journalist" podcast, we bridge the gap between journalists and publicists by offering tips on crafting the perfect pitch.
Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.
Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter. It reuses training data to solve new problems. The future of Generative AI promises exceptional […] The post Generative AI development: Key benefits, trends and challenges shaping the future appeared first on Agility PR Solu
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have a short guide that will help you find the exact journalist your story needs.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond?
In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand’s image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and professionals can still count on successful outreach and audience engagement while reducing expenses.
If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a potentially untapped opportunity: online reviews platforms. Online reviews are an often-overlooked channel that, although they may seem daunting due to the rules and regulations that marketers must follow, can offer a wealth of value to your communications strategy.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Are you curious about how brands connect with influencers and build relationships that drive real results? Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. From entertainment to financial services, she has been at the forefront of high-profile communications, crafting influencer strategies that lead to impactful coverage and outcomes.
Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas instead […] The post New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will resh
Host (Diana Radeva): I was wondering how things are in Sofia – is alcohol being sold today or not, considering the curfew lifts at 8 p.m.? Elections happen so frequently now. It used to be clear, but now it's hard to tell. I think local authorities decide. Maxim: Over this past month, during the election campaign, we didn't see considerably interesting news, and now, on election day, we're investigating blocked or jammed locks.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” Tune in to learn more!
Don’t you love it when a new package arrives? Whether it’s a card from grandma or an Amazon purchase that just made its way to your doorstep, getting mail is always an exciting moment. So imagine that feeling times 100 when a brand delivers a mysterious package filled with goodies? That’s the fun of mailers! Mailers are physical packages or promotional materials that brands send directly to recipients—typically influencers, media, or customers—with the goal of creating buzz.
In today’s crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press coverage. And that is where content marketing comes in. If content marketing strategies for businesses are […] The post 5 powerful content marketing strategies to elevate your brand appeared first on Agility PR Solution
The Czech government awarded Bulgarian PR expert and diplomat Maxim Behar a high state honor – a medal for diplomatic activity and notable contributions to the development of relations between the two countries. The Czech Minister for European Affairs, Martin Dvořák , presented the medal to Behar in the presence of the Czech Ambassador to Bulgaria, H.E.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Katie Atkinson is the Exclusive Digital Director of the West Coast for Billboard. Katie chats about her role at Billboard, where she tackles a lot of emails every day while juggling event coverage at night. She also explains how publicists can work closely with her to share timely pitches and make important connections.
The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly. In this article, we will explore the latest trends in SaaS digital marketing, providing insights into strategies that can enhance customer acquisition, retention, and […] The post 12 trends to watch in SaaS digital marketing appeared first on Agility PR Solutions.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
174 
Let's personalize your content