Ronn Torossian
DECEMBER 2, 2019
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private. Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.
Barokas
DECEMBER 5, 2019
A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are. Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Smaller newsrooms are covering a far wider reach of topics.
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Agility PR Solutions
DECEMBER 5, 2019
These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here, we look at some of the ways data and data science […]. The post 3 reasons why data management is critical for success appeared first on Agility PR Solutions.
Garrett Public Relations
DECEMBER 5, 2019
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […]. The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Buzzstream
DECEMBER 5, 2019
Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
DECEMBER 3, 2019
This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 5, 2019
With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not. Customers have the power to generate Google listings, share their experiences on social media, and give […].
Onclusive
DECEMBER 6, 2019
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other.
Cision
DECEMBER 2, 2019
Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
DECEMBER 2, 2019
The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences. With an always-on global audience, stories can break and firestorms can accelerate in an instant.
Prowly
DECEMBER 5, 2019
Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.
Ronn Torossian
DECEMBER 6, 2019
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman emperor Julius Caesar said, “Divide et Impera” or divide and rule. That’s also been more […].
Cision
DECEMBER 6, 2019
Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2019
We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. The change seems particularly acute lately in our politically polarized environment.
PRSay
DECEMBER 5, 2019
A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. I’m still trying to get my head around this. Qualtrics was just another growing company in the community. People you’d know would get hired there. You’d run into the PR team at networking events.
Ronn Torossian
DECEMBER 4, 2019
Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can be an extremely powerful ally in nurturing customers. Some futurists have even gone as far as […].
Cision
DECEMBER 5, 2019
PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
DECEMBER 2, 2019
As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m thankful for adtech.”. I’m thankful for adtech. Even with ongoing consolidation in the market, adtech PR has been a key growth opportunity for our business.
PR for Anyone
DECEMBER 6, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday. PR tip. This week I want to talk about what you do with your media pitches if they’re not accepted by the media or you don’t hear back. Well, don’t forget that’s great content. Just like your content makes great media pitches. So […].
Agility PR Solutions
DECEMBER 2, 2019
For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks if not months to come from apparent racial […]. The post Can Buffalo Wild Wings rebound from its wild week of crisis?
Cision
DECEMBER 4, 2019
We've compiled the best bits of the event for you to check out.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
DECEMBER 4, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Frank Zhang, DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy?
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise.
Agility PR Solutions
DECEMBER 3, 2019
When Instagram recently revealed it would be removing “like” counts from user posts, it threw a monkey wrench in some comms teams’ influencer strategy, and had many marketers scrambling to figure out a way to quantify their high-priced investments. But even though PR and their comms brethren clearly got hit with a bit of a […]. The post Yes, marketers feel the sting of Instagram hiding “like” counts—but do users really care?
Cision
DECEMBER 4, 2019
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
DECEMBER 3, 2019
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. As it’s the end of the year, the news cycle is a little slower I’ve also spent some time going back through the previous summaries and picked a few announcements that I think have potential to make an impact in our career field.
Waxing UnLyrical
DECEMBER 4, 2019
28, 27, 26, 25, 24 … Today marks exactly four weeks until 2020. I was about to ask you to a) reflect on the year past, b) share your goals/hopes for the new year, when I realized… It’s not just a new year coming up. It’s a whole new DECADE. And not only is it a whole new decade for us *all*, it’s a whole new decade for *me*, as I have a, er, “big” birthday coming up next month.
Agility PR Solutions
DECEMBER 5, 2019
The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019. The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity that will apparently take some people, including some advertisers, […]. The post Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?
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