Cision

JULY 23, 2020

As PR and comms professionals, what should we help brands measure? Which metrics matter?

Brand 436

Brand Branding Measurement 436

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

How To 241

How To Advertising Advertising Data 241

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm. You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.

Crisis 127

Crisis Measurement Crisis Communications How To 127

The Resolution Blog

JULY 22, 2020

“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.” “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. The post 20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers. appeared first on PR Resolution — by CoverageBook.

Report 346

Report Blogging 346

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

JULY 24, 2020

A summer reading list of the latest helpful resources from Cision.

Resources 228

Resources 228

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Don’t dive directly into the facts.

Crisis Management 205

Crisis Management Communications How To Crisis 205

Prowly

JULY 22, 2020

Press releases are similar, yet different. Getting the small nuances right may be crucial to having a successful international press release. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].

Pitching 197

Pitching How To Internal International 197

Agility PR Solutions

JULY 21, 2020

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. The new e-book, Leadership Perspectives: Leading and Looking Ahead Through COVID-19, features […].

Communications 195

Communications Leadership Industry Report 195

Ronn Torossian

JULY 22, 2020

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will return to its pre-pandemic levels until the first quarter of 2022. Of those polled, 25% […].

Survey 195

Survey Corporate Strategy 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations ( not a typo! ) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR , who are both dedicated to brands doing good in the world.

Communications 194

Communications Brand Branding Crisis Communications 194

Prowly

JULY 24, 2020

With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure. Tigar’s work has made appearances in many media outlets like Vogue, USA Today, National Geographic, and many more.

Travel 197

Travel Media Publicity 197

Agility PR Solutions

JULY 23, 2020

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive experience with a brand is all it takes for them to recommend it to a […]. The post So long, bland PR content—hello, conversational marketing!

Marketing 194

Marketing Branding Brand Publicity 194

Ronn Torossian

JULY 20, 2020

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on.

Marketing 195

Marketing Brand Branding 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?

Pitching 188

Pitching Storytelling Media Writing 188

Prowly

JULY 22, 2020

SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine.

SEO 180

SEO Reputation Marketing 180

Communications Conversations

JULY 24, 2020

One of the most successful (most viewed) posts I’ve ever made on this blog was this post about how people (at the time–but still today, really) were over-using ridiculous phrases like “peeps” and “obvi” to the point of driving me insane! I think I remember writing that post in about 10 minutes. I wrote it hot. I saw a post by a friend using one of those terms, and I just wrote it.

Writing 173

Writing Social Media Media Leadership 173

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. June saw a slight rise in engagement overall when compared to May, but some of the top publishers reached highs never seen before in our analyses. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 167

Facebook Web Viral Journalism 167

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

JULY 20, 2020

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact, better than half (52 percent) of respondents have increased marketing spend since the outbreak.

Marketing 158

Marketing Data Agency Industry 158

Muck Rack

JULY 24, 2020

How PR pros can help humanize a brand with their storytelling skills

Storytelling 151

Storytelling Brand Branding 151

Steve Barrett on PR

JULY 24, 2020

In the early days of lockdown, allowances were made for people working from home. But, five months in, there's really no longer an excuse for not having a professional quality internet and work-from-home setup.

Technology 148

Technology Blogging 148

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first marketing plan. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JULY 22, 2020

New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products increase since the beginning of the […].

Apparel 145

Apparel Brand Branding Retail 145

Awario

JULY 22, 2020

In this list, I gathered the exceptions: social media accounts of the CEOs who do well on social media and whose example you can follow if you want to build a personal brand, gather followers, and have an account that adds to, if not replaces, the brand's account.

Social Media 144

Social Media Media Examples Branding 144

Cision

JULY 24, 2020

Eliza Haverstock joins Forbes, WGH-FM names new Music Director.

Media 137

Media Blogging 137

PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.

Interviews 130

Interviews Media Television Radio 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 21, 2020

Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of impropriety, negligence, or malfeasance, it falls to you to face the public […]. The post 5 essential crisis management tips for PR professionals appeared first on Agility PR Solutions.

Crisis Management 144

Crisis Management Crisis Employee Publicity 144

Awario

JULY 20, 2020

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario.

Social Media 138

Social Media Media Tools Branding 138

Cision

JULY 20, 2020

Heidi Chung swaps Yahoo Finance for Variety, Selina Wang joins CNN in Beijing and more.

Report 137

Report Media Blogging 137