5 Problems Brands Come to you to Solve: Metrics
Cision
JULY 23, 2020
As PR and comms professionals, what should we help brands measure? Which metrics matter?
Cision
JULY 23, 2020
As PR and comms professionals, what should we help brands measure? Which metrics matter?
ImPRessions - Crenshaw Communications
JULY 20, 2020
Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.
Axia PR
JULY 20, 2020
No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm. You should continue to measure your company communications during a crisis, and you should include these four values in your criteria.
The Resolution Blog
JULY 22, 2020
“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.” “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. The post 20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers. appeared first on PR Resolution — by CoverageBook.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
JULY 22, 2020
When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will return to its pre-pandemic levels until the first quarter of 2022. Of those polled, 25% […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JULY 22, 2020
Press releases are similar, yet different. Getting the small nuances right may be crucial to having a successful international press release. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].
PRSay
JULY 21, 2020
On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations ( not a typo! ) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR , who are both dedicated to brands doing good in the world.
Ronn Torossian
JULY 20, 2020
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on.
Agility PR Solutions
JULY 21, 2020
What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. The new e-book, Leadership Perspectives: Leading and Looking Ahead Through COVID-19, features […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
JULY 24, 2020
With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure. Tigar’s work has made appearances in many media outlets like Vogue, USA Today, National Geographic, and many more.
Ishmael's Corner
JULY 19, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?
Communications Conversations
JULY 24, 2020
One of the most successful (most viewed) posts I’ve ever made on this blog was this post about how people (at the time–but still today, really) were over-using ridiculous phrases like “peeps” and “obvi” to the point of driving me insane! I think I remember writing that post in about 10 minutes. I wrote it hot. I saw a post by a friend using one of those terms, and I just wrote it.
Cision
JULY 24, 2020
A summer reading list of the latest helpful resources from Cision.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
JULY 22, 2020
SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine.
PR for Anyone
JULY 23, 2020
If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.
Agility PR Solutions
JULY 20, 2020
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact, better than half (52 percent) of respondents have increased marketing spend since the outbreak.
Awario
JULY 22, 2020
In this list, I gathered the exceptions: social media accounts of the CEOs who do well on social media and whose example you can follow if you want to build a personal brand, gather followers, and have an account that adds to, if not replaces, the brand's account.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JULY 23, 2020
Charlotte Metcalf has new role at Country & Town House; Ellie Kahn has joined PlanningResource as a Senior Reporter; Chris Sherrard is now Audience and Content Director for Reach Ireland.
Critical Mention
JULY 22, 2020
Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. (Click here to read the press release announcement). As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.
Agility PR Solutions
JULY 22, 2020
New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products increase since the beginning of the […].
Awario
JULY 20, 2020
DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
JULY 21, 2020
Rosamund Urwin has a new role at The Sunday Times; Kashmira Gander is Newsweek's new Deputy Science Editor; Georgia Murray promoted to Fashion Editor at Refinery29.
5W PR
JULY 20, 2020
Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”. A showman by nature, Barnum could always be counted on for coming up with novel, if not startling ways of grabbing people’s attention and interest. And in his spare time, he did pro bono work to change the perception of theatre which was perceived by many in the mid 1800’s as “dens of evil.”.
Agility PR Solutions
JULY 21, 2020
Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of impropriety, negligence, or malfeasance, it falls to you to face the public […]. The post 5 essential crisis management tips for PR professionals appeared first on Agility PR Solutions.
Steve Barrett on PR
JULY 24, 2020
In the early days of lockdown, allowances were made for people working from home. But, five months in, there's really no longer an excuse for not having a professional quality internet and work-from-home setup.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
JULY 23, 2020
With so many dates and itineraries up in the air, it can be challenging to plan 2020 election stories ahead of time.
Reputation Us
JULY 20, 2020
Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., COVID-19, social justice, unemployment) that have surfaced. Some have even experienced a hit to their overall reputations primarily due to the lack of preparation and response to such crises. This unpreparedness and fumbling important decisions during the bevy of crises severely hurt several businesses’ image, staff morale and bottom line.
Agility PR Solutions
JULY 21, 2020
The school year is officially on next month, but despite the government mandate of fully opening schools in the U.S., uncertainty certainly reigns supreme as to whether kids will be studying in classrooms or living rooms—essentially on a house-by-house basis. New research from the National Retail Federation finds consumers tentatively planning to spend a record […].
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