Medianet Australia
JANUARY 23, 2025
As 2025 unfolds, the public relations (PR) landscape is undergoing a seismic transformation. Emerging technologies and shifting audience expectations are redefining how brands communicate. From AI-powered storytelling to the rise of micro-influencers, 2025 promises to be a game-changer for PR professionals.
5W PR
JANUARY 20, 2025
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their effor
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Agility PR Solutions
JANUARY 22, 2025
Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today’s information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as a key player offering smart tools to gather, analyze, and use data for PR and media plans […] The post Revolutionizing PR: How Business Intelligence boosts media relations and drives success first appeared on Agility PR S
5W PR
JANUARY 21, 2025
How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. At 5WPR, we’ve seen firsthand how micro-influencers (10,000-100,000 followers) and nano-influencers (1,000-10,000 followers) generate exceptional results for our clients through authentic connections with their audiences.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Business Wire
JANUARY 22, 2025
From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
JANUARY 21, 2025
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.
Agility PR Solutions
JANUARY 23, 2025
For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit
5W PR
JANUARY 24, 2025
Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.
Wadds Inc.
JANUARY 24, 2025
What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JANUARY 23, 2025
Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. But breaking through is getting more and more difficult in the over-saturated market. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade medi
Agility PR Solutions
JANUARY 22, 2025
In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often face unique challenges when trying to harness the power of influencer marketing. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR
5W PR
JANUARY 22, 2025
The digital age has fundamentally changed how organizations face and respond to crises. What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.
Presspage
JANUARY 21, 2025
The humble press release has come a long way. Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Yet, their core purpose remains the same: to tell a newsworthy story that captures attention, builds credibility, and inspires action. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 24, 2025
Learn how tech PR helps SaaS companies build brand awareness, establish thought leadership & drive growth through strategic storytelling and media engagement. The post Tech PR Done Well for SaaS Companies: A Strategic Approach to Building a Strong Brand and Thought Leadership appeared first on.
Agility PR Solutions
JANUARY 19, 2025
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes. The same report […] The post Communicating CSR initiatives: How Starbucks created a PR blueprint for success first appeared on Agility PR Solutions.
5W PR
JANUARY 18, 2025
A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. With a proactive PR crisis management approach, a well-defined strategy, and a genuine commitment to transparency, organizations can not only mitigate the immediate damage but also emerge from the crisis stronger, more resilient, and even more respected.
Reputation Us
JANUARY 23, 2025
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JANUARY 22, 2025
Discover key event marketing trends for 2025, from hybrid events and VR experiences to sustainable practices and AI-driven personalization. Learn how brands can create impactful events. The post Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era appeared first on.
Agility PR Solutions
JANUARY 23, 2025
In today’s fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial intelligence tools are great for streamlining tasks like media monitoring, social listening, and crafting customized content. […] The post AI-powered public relations: How to make your PR smarter without losing its human touch firs
5W PR
JANUARY 20, 2025
In today’s competitive legal landscape, simply having legal expertise is no longer enough. To thrive, law firms must differentiate themselves, build strong client relationships, and establish themselves as trusted advisors. This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field.
Buzzstream
JANUARY 21, 2025
Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Until now. A new study by researchers at Ziff Davis shows that LLMs may prioritize data from authoritative, high-DA (Domain Authority) publishers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JANUARY 20, 2025
Learn strategies for successful Reddit marketing while respecting community culture and building authentic engagement with 450M+ active users The post Marketing Successfully on Reddit: Navigating the Challenges and Harnessing the Power of Community appeared first on.
Agility PR Solutions
JANUARY 19, 2025
Public relations has undergone a significant transformation through the integration of data analytics. PR teams now make decisions based on concrete metrics rather than gut feelings, leading to more targeted and effective campaigns. The ability to track, measure, and analyze campaign performance has given PR professionals unprecedented insight into audience behavior and preferences.
PRSay
JANUARY 24, 2025
Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations, working for agencies in Sacramento, Calif., San Francisco, Singapore and Winston-Salem, N.C. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.
Buzzstream
JANUARY 20, 2025
This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors. One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences and to get
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
JANUARY 18, 2025
Learn how small home and housewares brands can use PR strategies to build visibility, engage audiences, and transform their business in a competitive market. The post Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business appeared first on.
Agility PR Solutions
JANUARY 19, 2025
In the nonprofit world, building strong donor relationships is the key to lasting success. When donors feel valued and connected to the mission of your nonprofit, theyre more likely to contribute, turning into long-term supporters. Public relations plays an important role in strengthening these relationships, boosting trust, and increasing your organizations visibility.
Inbound PR
JANUARY 21, 2025
Starting out in business can be incredibly exciting. Youre full of ideas, youre hungry to get things going and its fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point youll be ready for more. Once things are underway and youre up and running, youll often want to focus on your next level of growth.
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