Business Wire
NOVEMBER 30, 2020
Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.
ImPRessions - Crenshaw Communications
DECEMBER 2, 2020
For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview.
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The Resolution Blog
DECEMBER 2, 2020
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […]. The post “I was looking to save time in reporting and found a way to report on SEO from our PR coverage” appeared first on PR Resolution — by CoverageBook.
Ronn Torossian
DECEMBER 4, 2020
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis. The most common crisis communication situations include data breaches, workplace […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
DECEMBER 3, 2020
It’s that time of year: the winter holiday news season is here. Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data. As companies and organizations look to set themselves apart in what is sure to be a very different sort of holiday period this year, one timely angle is the effect the pandemic and other breaking news has had on businesses.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Garrett Public Relations
DECEMBER 3, 2020
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Ronn Torossian
NOVEMBER 30, 2020
Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out to other potential customers who might require the same products or services. This is precisely why choosing the right marketing channels is important. Depending on what the business does and what […]. The post Choosing the Right Marketing Channel appeared first on.
Prowly
DECEMBER 1, 2020
As companies around the world continue to feel the impacts of the COVID-19 pandemic, adapting your business model is key to long-term success and survival. As a PR agency that hosts regular in-person meetings, launch parties, and media events on behalf of our restaurant clients, we’ve been working hard to adjust to our temporary new […]. The post How to Plan a Promotional Event in the Age of Physical Distancing appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
DECEMBER 3, 2020
Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing number of companies that have come up with ways to help marketers change how they plan and target their campaigns as the landscape sees dramatic changes.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
DECEMBER 3, 2020
After the year we've had, we could all use a little fun. Here are a few unique gift ideas for journalists, bloggers, and freelancers that aren't a laptop or pen.
Agility PR Solutions
DECEMBER 1, 2020
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in CEO/CMO confidence over the last year. In fact, a stand-out change since last year […].
Prowly
DECEMBER 3, 2020
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]. The post How to Use PR to Level Up Your Performance Marketing Game appeared first on Prowly Magazine.
PRSay
DECEMBER 3, 2020
During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Both the Panel Presentation and Examination for APR are now offered virtually. Monica Lester, APR, is one of the first practitioners to sign up for the virtual options.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
DECEMBER 3, 2020
After the year we've had, we could all use a little fun. Here are a few unique gift ideas for journalists, bloggers, and freelancers that aren't a laptop or pen.
Stephen Waddington
DECEMBER 2, 2020
Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning. Gemma Moroney, co-founder, SHOOK If you’re looking to use data and insight to improve your communications strategy and tactics in 2021, where do you start? With 44 zettabytes (and growing) of data in the world in 2020, and a predicted one trillion connected devices (and 10 trillion data streams) by 2035, it’s clear a lack of data isn’t the problem.
Agility PR Solutions
NOVEMBER 30, 2020
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. It’s just that we don’t live in […]. The post Is PR creating its own buzz?
Ishmael's Corner
DECEMBER 1, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
DECEMBER 1, 2020
I denna artikel skriver MCL:s jurist Olof Jönsson om viktiga principer att beakta avseende motpartnamn vid offentliggörande av insiderinformation enligt EU:s marknadsmissbruksförordning (MAR).
Steve Barrett on PR
DECEMBER 4, 2020
The caliber of individuals paying tribute to this year’s PRWeek Hall of Fame honorees is a testament to how highly communications is regarded by powerful individuals and organizations.
Agility PR Solutions
NOVEMBER 29, 2020
Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok. Interestingly, men made up a huge […].
Awario
DECEMBER 3, 2020
You can win Twitter over just with your wit and charm — as many Twitter influencers do. Let's turn to them for advice on how to kill it on Twitter. Actually, a lot of these tips can help you on other platforms as well — so don't apply them exclusively to Twiter.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
DECEMBER 1, 2020
Årets vinnare av Allbright-priset är forskningsbolaget BioArctic. Vi har intervjuat Gunilla Osswald, vd Bioarctic, om deras jämställdhetsarbete och hur det påverkar deras investerarrelationer.
Stephen Waddington
DECEMBER 3, 2020
What does good management look like in an agency? Here are key performance metrics. I founded Wadds Inc. to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. I’ve started to build a performance dashboard to help understand the health of a business and and as an aide to planning. Reporting on key performance indicators helps raise standards.
Agility PR Solutions
NOVEMBER 30, 2020
We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are as good or better now than pre-COVID. The firm’s new report, 2020 Influencer Marketing Report: A Marketer’s […].
Buzzstream
DECEMBER 3, 2020
If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you access to users who are most likely to convert.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
DECEMBER 1, 2020
Årets vinnare av Allbright-priset är forskningsbolaget BioArctic. Vi har intervjuat Gunilla Osswald, vd Bioarctic, om deras jämställdsarbete och hur det påverkar deras investerarrelationer.
Prowly
DECEMBER 2, 2020
At one point or another, your business could experience a PR nightmare. It has happened even to the biggest and most established names. Pepsi received flak with their ad featuring Kendall Jenner. Dove’s Facebook ad was labeled racist even when it was anything but. Then, there’s the matter of consumers’ trust being heavily dependent on […].
Agility PR Solutions
DECEMBER 1, 2020
User-generated content (UGC) is quickly becoming the most popular marketing tool ahead of online influencer campaigns. The public have become accustomed to reality stars and has-been celebrities flogging whichever never-used-gadget that they’ve been paid to promote. Since the rise of the Insta-marketeer, the Advertising Standards Authority has prescribed new rules for promoting products and services […].
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