Ronn Torossian
JUNE 1, 2021
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past. Inconsistent posting […]. The post PR tactics to stop doing appeared first on.
Onclusive
JUNE 2, 2021
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launc
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ImPRessions - Crenshaw Communications
JUNE 3, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. I’ve sat in on calls with clients themselves, affording a glimpse into another company. But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here.
Cision
JUNE 1, 2021
Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
JUNE 2, 2021
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Instead of facing the media – and submitting to threats and fines – Naomi Osaka withdrew, citing depression, anxiety and fear of public speaking.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JUNE 1, 2021
For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. .
Ronn Torossian
JUNE 3, 2021
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. This is because the current news cycle is highly driven by conversations that are happening on social media platforms, and if there’s even a single […].
PRSay
JUNE 2, 2021
Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal. For example, “slow and steady wins the race” can avoid early exhaustion and ensure that a runner makes it through the final stretch.
Agility PR Solutions
JUNE 1, 2021
With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are insurmountable—the top companies are facing hiring freezes (35 percent), canceled campaigns (62 percent), pay cuts […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Axia PR
JUNE 1, 2021
Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
Cision
JUNE 3, 2021
Here's our monthly column of what’s happening in the blog and journalism world. June offers a variety of learning opportunities for content creators.
Agility PR Solutions
JUNE 1, 2021
It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image. Research done by American Express found that eight out of ten customers have left a company due to poor customer experience. Unlike in […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Communications Conversations
JUNE 2, 2021
I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? Mine kinda was, for a minute.
Cision
JUNE 3, 2021
Sharon Kimathi now Inclusive Economies Editor at TRF; Hannah Eichler promoted from Acting Deputy Editor to Deputy Editor at MailOnline´s Fashion Finder; Jazmin Kopotsha appointed Acting Executive Editor Digital for STYLIST.
HMA Public Relations
JUNE 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
Agility PR Solutions
JUNE 3, 2021
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are recognizing that corporate responsibility goes beyond your employees, customers, or […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
JUNE 4, 2021
In case you haven’t heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. As in, their e-newsletters are really freaking good. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes.
Cision
JUNE 1, 2021
Catherine Salmond appointed Editor of Scotland on Sunday; Hannah Fearn to change roles at The Independent; The Bookseller updates team.
Muck Rack
JUNE 3, 2021
The top 10 environmental journalists in 2021
Agility PR Solutions
JUNE 1, 2021
The post-COVID business and communications landscape is sure to be fraught with unprecedented twists, but we can be sure that digital acumen will play a big role in solving them. A new study of communication professionals in Europe offers an overview of the key challenges facing the PR industry on the continent—and not surprisingly, PR pros […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Landis PR
JUNE 1, 2021
Blog courtesy of Polly Winograd Ikonen, LCI. Mike McPhate is the founder and editor of California Sun. Before California Sun, he wrote the California Today newsletter for the New York Times. He has also held various reporting and editing jobs at the Times, Washington Post and New York Sun. Landis Communications Inc.’s work with Save the Redwoods League connected us with Mike and his publication. 1.
Cision
JUNE 4, 2021
Michael Learmonth promoted at VICE News, Megan McCluskey, Raisa Bruner have new coverage at TIME, and more.
Ishmael's Corner
JUNE 3, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods. You might see posters proclaiming the wonders of teamwork.
Agility PR Solutions
JUNE 2, 2021
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact, a visitor clicking on the link to your article is only […]. The post 7 tips for writing content that ranks and converts appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models.
Solo PR Pro
JUNE 2, 2021
After the accidental post-election press conference at Four Seasons Total Landscaping in Philadelphia this past November, Jeff Lyons, long-time runner and co-host of the Junk Miles podcast , had an idea: Run 11 miles from Four Seasons Total Landscaping to the Four Seasons hotel near Center City. He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community.
Practical Law Construction
JUNE 2, 2021
Preparing and sending contractual notices always makes me nervous. There are so many things to get wrong: is it in time, where should I send it, who to, how should I send it? Not to mention the actual content of the notice. For those of you like me, the recent case of Transport for Greater Manchester v Kier Construction Ltd shows that we are right to worry about these things.
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