ImPRessions - Crenshaw Communications
AUGUST 6, 2021
In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader.
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
AUGUST 2, 2021
See why these press releases impressed us the most this month.
Ronn Torossian
AUGUST 4, 2021
One of the foundational elements of any company’s marketing strategy is the business website. However, that’s not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns. One of the most rewarding, yet competitive out of all those elements is Search Engine Optimization (SEO).
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
AUGUST 3, 2021
Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 3, 2021
Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK.
Ronn Torossian
AUGUST 2, 2021
Quite a few web development tools and templates are available online that can be used to create websites. Certain steps have to be followed for successful website development, like getting a domain name and a host. Website development tools – There are several web development tools that are available which are user friendly. One example […].
Flack's Revenge
AUGUST 3, 2021
We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, although that is key part (and not getting any easier, most agree). We take a more expansive view, and understand that modern PR goes well beyond scoring press hits.
Communications Conversations
AUGUST 3, 2021
What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
AUGUST 5, 2021
BBC News appoints Katie Razzall as Culture Editor; Andrew Gregory to join The Guardian as their new Health Editor; role changes for Mitchell Labiak and Riya Makwana at Property Week.
Agility PR Solutions
AUGUST 4, 2021
Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At Sharpie, for example, the marketing team used their products to visually engage the […].
PRSay
AUGUST 6, 2021
For more articles on health & wellness, please read this month’s edition of Strategies & Tactics , PRSA’s award-winning publication. Whenever I find myself overwhelmed with job responsibilities or stressed from the day-to-day tasks of life during a pandemic, an adage that my mom taught me many years ago always comes to my mind: “You cannot take care of anyone or anything else,” she advised, “unless you first take care of yourself!”.
Communications Conversations
AUGUST 3, 2021
What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
AUGUST 5, 2021
Although some events are being pushed to 2022, August still features a number of events for journalists and bloggers worth checking out.
Agility PR Solutions
AUGUST 3, 2021
You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll need to portray A lot is required of […]. The post 6 ways to prove you’re ready for a management position in PR appeared first on Agility PR Solutions.
PRSay
AUGUST 4, 2021
With approximately half of the U.S. population now fully vaccinated against COVID-19, businesses continue to prepare to return to the office. While the delta variant is putting some of the plans on hold for the moment, it’s critical for leaders to manage workplace changes, whether that means bringing all of their employees back to the office full time, choosing a remote/work-from-anywhere option or transitioning to a hybrid-work model.
Stephen Waddington
AUGUST 6, 2021
Thanks to the community of 24 speakers and 900 delegates. We’re now seeking speakers and delegates for September. WaddsCon end of term review: , seeking speakers and sponsors for September More than 900 people have attended at least one WaddsCon event in the past six months, to hear from 24 speakers on a diverse range of topics. WaddsCon started in February, during the second lockdown, as a way for practitioners to explore contemporary areas of marketing and public relations practice. 100 to 200
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
AUGUST 6, 2021
Genevieve Koski promoted at Vulture, Andrea González-Ramírez joins The Cut, and more.
Agility PR Solutions
AUGUST 3, 2021
Social media is one of the most important tools for marketers. Some might even argue that it’s the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […]. The post 5 social media tactics to improve brand loyalty appeared first on Agility PR Solutions.
Steve Barrett on PR
AUGUST 5, 2021
The coronavirus Delta variant is making everyone feel like it is déjà vu all over again in terms of hybrid working and a return to the office.
Buzzstream
AUGUST 4, 2021
It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands. Influencer marketing can generate both revenue and brand awareness.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Mindful Marketing
JULY 31, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before. The Italian eatery was no longer even offering one of its standard selections, pizza! After our meal, I asked our waitress about the simpler spread.
Agility PR Solutions
AUGUST 5, 2021
Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote their business blog. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […]. The post Social media videos—10 things you have to know appeared first on Agility PR Solutions.
Axia PR
AUGUST 2, 2021
Have you ever heard of the phrase, “There will always be someone better at something than you are?''. Don’t think of it negatively. Instead, see it as a positive for businesses that outsource for certain goods or services. These businesses recognize their own flaws and search for help externally to improve.
HMA Public Relations
AUGUST 5, 2021
Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy. Read more!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Landis PR
AUGUST 2, 2021
Photo courtesy of Pexels. By Polly Winograd Ikonen, LCI. Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features. This is a journalistic pivot that bodes well for professionals and organizations focused on environmental PR.
Agility PR Solutions
AUGUST 4, 2021
The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and retain them. To gain their trust, confidence, and loyalty, you will […]. The post 6 strategies to retain customers and rebuild loyalty after COVID appeared first on Agility PR Solutions.
Muck Rack
AUGUST 5, 2021
From the Mexican government to health care: Karina San Juan shares insights from 20+ years in PR
Expert insights. Personalized for you.
398 
Let's personalize your content