Agility PR Solutions

NOVEMBER 6, 2023

Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your brand’s reputation and serve as a launching point for […] The post 3 tips for getting maximum return on your PR events appeared first on Agility PR Solutions.

Reputation 125

Reputation Publicity 125

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195

How To Tools Analytics Data 195

Business Wire

NOVEMBER 8, 2023

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.

Communications 312

Communications Writing Publicity Education 312

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor

Government 227

Government Corporate Resources Ethics 227

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 9, 2023

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on

Strategy 195

Strategy Banking Financial Reputation 195

The Resolution Blog

NOVEMBER 10, 2023

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a […] The post Why the UK’s biggest corporates are at risk of reputational damage appeared first on PR Resolution — by CoverageBook.

Corporate 178

Corporate Reputation Leadership Interviews 178

Agility PR Solutions

NOVEMBER 7, 2023

As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of the urgency, and new research from global consulting firm RGP reveals that an unprecedented reconceptualization […] The post Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing s

Technology 174

Technology Strategy Company Trends 174

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization.

Internal 195

Internal International Corporate Communications 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195

How To Tools Analytics Data 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

NOVEMBER 10, 2023

Joe S. Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. 5. He was 85. Epley served as PRSA’s president in 1991 and was the chair of the PRSA Foundation twice. He also has served as chair of the PRSA College of Fellows and the Counselors Academy.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

PR for Anyone

NOVEMBER 8, 2023

Ready to hear from someone who understands the power and influence of moms and women over 50? Meet Maria Bailey. As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms in the United States control over $3.2 trillion in annual spending and are the ones who buy everything at home, from shaving cream to tampons to tickets to Disneyland.

Marketing 130

Marketing Consumer Advertising Advertising 130

Ronn Torossian

NOVEMBER 5, 2023

The beauty industry is highly competitive and constantly changing. It is influenced by beauty influencers and shifting consumer preferences. In this landscape, building authenticity has become increasingly important. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape.

Industry 195

Industry How To Consumer Branding 195

Prowly

NOVEMBER 9, 2023

In the PR world, a small element may become crucial. Like something as simple as a boilerplate. What is a boilerplate in a press release? It’s like your company’s ID card wrapped up in a press release – short and sweet but so very important in making a bond with your audience. As well as […] The post How to Write a Press Release Boilerplate – Definition & Guide appeared first on Prowly Magazine.

Writing 104

Writing How To Company 104

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

NOVEMBER 6, 2023

When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today’s digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new avenues for effective communication and audience engagement. The takeaway? Understanding the […] The post The pros and cons of targeting different media channels with your PR campaigns appeared first on Agility PR Solution

Media 117

Media Communications Publicity 117

PR for Anyone

NOVEMBER 8, 2023

Maria experienced a rare phenomenon that only happens to 3% of women; she had three children in under 20 months. She adopted and got pregnant at the same time with her first two children only five months and three weeks apart, and a few months later, she became pregnant again. On top of being a mom of three kids, she was also one of two female executives in the car industry.

Marketing 130

Marketing YouTube Instagram LinkedIn 130

Steve Barrett on PR

NOVEMBER 9, 2023

Bilingual ads, Spanish language on packaging and diverse creative teams are the hallmark of modern omni-cultural marketing.

Creativity 169

Creativity Marketing Blogging 169

Prowly

NOVEMBER 9, 2023

If you don’t ask, you don’t receive. And if you run a business, you don’t have to ask for feedback all the time – you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Branding Brand How To 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 5, 2023

VoIP technology is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. For businesses tirelessly working to enhance their customer interactions and support, VoIP unfolds as a genuine game-changer, breaking down geographical barriers and facilitating instant connectivity. […] The post 7 ways VoIP technology helps make customer service efficient & effecti

Customer Service 117

Customer Service Technology Tools Strategy 117

PR Fuel

NOVEMBER 7, 2023

What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers. Read More The post What Is a Boilerplate in a Press Release? The Ultimate Guide appeared first on eReleases.

Company 105

Company Writing 105

HMA Public Relations

NOVEMBER 6, 2023

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

Meeting 97

Meeting Media 97

Prowly

NOVEMBER 9, 2023

Find out how to maximize AI technology’s potential in the ever-evolving public relations landscape. Having a new tool is great – but do you know what features to prioritize and focus on? Let’s dive deeper into how to use AI to write press releases effectively. What is an AI press release generator? How can AI […] The post How to Use an AI Press Release Generator for the Best Results appeared first on Prowly Magazine.

How To 104

How To Tools Technology Writing 104

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 8, 2023

The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn’t just fancy robot talk; it’s about creating content that feels human by recognizing patterns and using data in a smart way. It’s changing how we handle tough situations and manage PR crises. In this […] The post Generative AI and crisis communications: Navigating the storm with ease appeared first on Agility PR Solutions.

Crisis Communications 114

Crisis Communications Crisis Communications Technology 114

Axia PR

NOVEMBER 7, 2023

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations. Tune in to learn more!

Journalism 90

Journalism Publicity Media 90

HMA Public Relations

NOVEMBER 9, 2023

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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Prowly

NOVEMBER 8, 2023

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine.

Ethics 104

Ethics Agency How To Industry 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 8, 2023

Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other’s […] The post Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications appear

Communications 114

Communications Strategy Conference Survey 114

OnePitch

NOVEMBER 9, 2023

During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts for him,” or “Top picks for animal lovers” are a helpful shopping tool and one of the most widely-read articles for publications. To increase visibility for your client or business’ product or service during a time when consumers are inclined to spend, you want to secure a spot on these lists.

Pitching 89

Pitching Consumer Tools Publicity 89

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues. Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 91

Meeting Engineering Journalism Media 91