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This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.
One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception.
Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.
Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.
Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.
Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations.
Email continues to play an important role in public relations. For effective pitching, sender reputation is key to the success of any campaign. The post How To Increase Sender Reputation and Email Deliverability appeared first on Prowly Magazine.
April is APR Month at PRSA. Learn more about the Accreditation in Public Relations process here. As a PR professional in an ever-changing world, we must continue to stay relevant and resourceful. Earning my Accreditation in Public Relations (APR) continues to help me do this each day. When I began the APR process, I was just shy of the five-year requirement but confident in all that I had been working on in my professional career.
This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. These are serious events that are very disruptive for any organization, no matter how big or small. Additionally, thanks to the prevalence, as well as the […]. The post Tips on Handling a PR Crisis appeared first on.
Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak. Part One of ‘Public Relations Management First of all, you have to think about your local market.
When TikTok first hit the social media party on a global level, it was easily written off as a “Snapchat-esque” platform where young social media influencers and general users alike could share small snippets of a video in a cut-and-paste fashion. But, like many new platforms, many PR and Marketing professionals ignored it and waited for the trend to pass.
With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Even in our industry. Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.” Local officials in Sioux Falls, as well as […].
By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations. The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The survey of 403 communication leaders found that nearly two-thirds of respondents said employee engagement at their company had increased while 58 percent reported that employee
Some businesses and workforces have had a smoother transition to today’s shelter-at-home reality than others, but overall, new research from the Institute for Public Relations and comms giant Peppercomm suggests most employees are putting their best foot forward by engaging and collaborating with their companies, even if they’re not being as productive as usual.
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this. The post 6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts appeared first on Prowly Magazine.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night! […]. The post Why FMCG (fast-moving consumer goods) PR should be Amazon-ready appeared first on PR Resolution — by CoverageBook.
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. The PR software company amended its 11th-annual report — which surveyed more than 3,200 journalists from 15 countries — on how PR professionals can better work with journalists to reflect the new realities of the coronavirus shutdown.
Public relations is an industry that is thriving when all other industries are thriving. At the moment, the world is struggling to take control of the coronavirus outbreak and is not focusing on the economy, which means PR is not the main priority. This industry employs more than 270,000 people, and in 2018 the market […]. The post What should PR do during and after the COVID-19 crisis?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Only then can we look at what comes next. There are currently 4.5 billion people whose movement is restricted by some form of lockdown. It’s likely this situation will continue through to the summer. Thereafter there’ll be a slow return to work, followed by a long climb out of recession.
April is APR Month at PRSA. Learn more about the Accreditation in Public Relations process here. Every few months, I would print out the APR study guide and read a few pages. Then I’d feel overwhelmed and put the study guide away in some forgotten place. When I’d get the APR itch again, I’d print out another copy. In July 2018, I took an extra step.
Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising. While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often […].
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different. You are an expert in your industry. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. There are several strategies for this including: You can help people – content has utility value.
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New research from social intelligence analytics from Engagement Labs examines the brands that […].
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