Cision

MAY 26, 2020

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.

Marketing 367

Marketing Communications How To 367

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .

Strategy 287

Strategy Media Measurement Product Launch 287

Muck Rack

MAY 28, 2020

How to pitch in 2020, backed by statistics

Pitching 165

Pitching How To 165

Business Wire

MAY 28, 2020

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. The need for progressive action is perhaps best summed up by a quote from Helen Keller, who understood isolation better than most.

Crisis 242

Crisis Blogging Employee Communications 242

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

MAY 28, 2020

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 260

Industry 260

PR for Anyone

MAY 25, 2020

“Be newsworthy.” Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.

Publicity 264

Publicity Google Engineering System 264

Business Wire

MAY 27, 2020

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences.

Blogging 248

Blogging Consumer How To Publicity 248

Ronn Torossian

MAY 28, 2020

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […]. The post Digital Marketing During the Pandemic appeared first on.

Marketing 195

Marketing Social Media Media Publicity 195

Ishmael's Corner

MAY 26, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

Storytelling 215

Storytelling Meeting Groups Communications 215

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

MAY 26, 2020

The inbound vs outbound dichotomy is overrated. As it turns out, to build an inbound organic traffic engine that actually works, you need to build links. How do you do that? Typically, unless you’ve already got a massive audience, that’s going to involve some cold outreach. On a broader level, beyond backlinks, it’s valuable to […]. The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine.

Digital PR 191

Digital PR Engineering Publicity 191

Business Wire

MAY 26, 2020

What companies can do to prepare for a return to work post COVID-19.

Blogging 333

Blogging Company Publicity 333

Ronn Torossian

MAY 26, 2020

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and philosopher wrote seven best sellers before dying at the age of 13 from a rare disorder. […]. The post The Next Normal appeared first on.

195

195

PRSay

MAY 28, 2020

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Now, as the coronavirus shutdown pummels the job market, barriers to employment seem higher than ever. But recent grads can still get noticed and hired, said a panel of Southern California-based PR professionals during the May 20 webinar, “Get Your Foot in the Door and Stand Out,” hosted by PRSSA and the Glen M.

Publicity 203

Publicity Google LinkedIn Examples 203

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation.

Marketing 156

Marketing B2C Retail Print 156

Cision

MAY 29, 2020

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

Media 156

Media Technology 156

Agility PR Solutions

MAY 25, 2020

New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health response to the novel coronavirus continues to impact organizations across the […].

Employee 171

Employee Crisis Communications Report 171

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds an

Communications 189

Communications Crisis System Healthcare 189

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

ImPRessions - Crenshaw Communications

MAY 28, 2020

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will be honored at Adweek’s virtual NexTech event on July 30.

Advertising 156

Advertising Advertising Technology Communications 156

PR for Anyone

MAY 28, 2020

Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer. It’s important to do your homework and find podcasts where your ideal customer is.

Television 130

Television System Video Interviews 130

Agility PR Solutions

MAY 25, 2020

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced everyone indoors. This is not, however, cause for businesses to “go dark” […].

Travel 162

Travel Crisis Industry Internal 162

Cision

MAY 28, 2020

Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown.

Writing 120

Writing Blogging Media 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

MAY 28, 2020

Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. If you want to be effective in 2020, you need to go mobile. The share of mobile Internet users is consistently growing, so a […]. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.

Tools 118

Tools How To Brand Branding 118

Steve Barrett on PR

MAY 29, 2020

At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.

Consumer 120

Consumer Blogging 120

Agility PR Solutions

MAY 27, 2020

Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and they’re not all performing well. The crisis has also revealed the importance of succession […].

Crisis Management 149

Crisis Management Crisis Course Communications 149

Cision

MAY 28, 2020

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News.

Energy 120

Energy Analysis Media Report 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 116

Survey Measurement Public Affairs Storytelling 116

PR in High Definition

MAY 26, 2020

I’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show even more comforting, especially now that the comedy and silliness has ramped up. Just the other day, Greg was talking about a quote he gave for a press release about Radio 1’s Big Weekend – he said when he gets asked for a quote, he’ll always try and add something funny, knowing it would likely be deleted but with the intention of making the recipient laugh.

Radio 118

Radio YouTube Crisis Brand 118

Agility PR Solutions

MAY 26, 2020

When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention. Our expectations for a quality virtual experience have always been low, but with “Zoom fatigue” and the distractions and limitations of working […].

Interviews 135

Interviews Communications Media Brand 135