Ronn Torossian
MAY 20, 2020
There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […].
Sword and the Script
MAY 19, 2020
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%. The 2020 survey results aren’t out yet – but will be soon – and that number is going up again.
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Cision
MAY 20, 2020
Worried about taking your event virtual? 6 benefits that you might not have considered.
Business Wire
MAY 19, 2020
Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action. Although we are talking about changes – and many were already in full development – now we have been forced to make them.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
MAY 18, 2020
As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
MAY 22, 2020
Well-written content is the backbone of a successful email marketing strategy. It’s an essential element that supports your marketing efforts and offers the best approach to build a strong subscriber base – which is critical for any business success. In fact, 81% of leaders and 87% of visionaries place content at the center of their […].
Business Wire
MAY 21, 2020
The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership.
Cision
MAY 21, 2020
We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or even shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, or public service messages.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Garrett Public Relations
MAY 17, 2020
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?
Muck Rack
MAY 20, 2020
Journalists share how COVID-19 has changed news media coverage at PR Daily Summit
Agility PR Solutions
MAY 21, 2020
Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die. Then repeat, repeat and repeat. Healthcare workers are learning […]. The post What can today’s healthcare workers learn from combat veterans?
Ronn Torossian
MAY 19, 2020
Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19. Worse, this bad news has often had to be delivered virtually, due […]. The post Delivering Bad News appeared first on.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ishmael's Corner
MAY 18, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional.more.
PRSay
MAY 22, 2020
Muck Rack is a proud sponsor of PRSA. Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.
Agility PR Solutions
MAY 18, 2020
Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […]. The post The importance of maintaining social marketing in times of crisis appeared first on Agility PR Solutions.
Prowly
MAY 19, 2020
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]. The post 3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
MAY 21, 2020
For Asian Pacific American Heritage Month, here are seven sites offering engaging coverage of Asian American entertainment, lifestyle, and culture.
Muck Rack
MAY 18, 2020
8 first sentences that are ruining your PR pitches
Agility PR Solutions
MAY 21, 2020
The “new normal” has taken a “new” twist. For decades, the privilege of working from home seems like it has been largely reserved for elite, white-collar workers. In a matter of weeks, the COVID-19 crisis forced millions more workers into remote work—and a recent survey finds that many prefer keeping that arrangement. About half (48 […]. The post Employees put the brakes on returning to offices—nearly half now want to WFH permanently appeared first on Agility PR Solutions.
Stephen Waddington
MAY 19, 2020
COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. Photo by domin_domin/iStock / Getty Images. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and Yo
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Many starts and stops.
Muck Rack
MAY 21, 2020
What it takes to maintain a modern media database
Agility PR Solutions
MAY 20, 2020
Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online, offline, social media, dinner talk, smoke signals, it all works. Which […]. The post The most talkworthy brands—which ones are generating the most jabber online and off?
Cision
MAY 21, 2020
Katie Deighton joins The Journal, Mallika Mitra news at Money, and more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
MAY 22, 2020
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story this year that was picked up by a media outlet, you might want to tweak it and update it and pitch it to another outlet next year.
NewsWhip
MAY 21, 2020
We looked back at the top publishers on Facebook for the month of April, with some publishers still seeing record engagement. . After a record month in March, April has seen a slight dip in engagement to coronavirus content, with engagement to COVID-19 content finally dropping below that of all other content combined. Engagement across the board is still some of the highest we have ever seen for individual publishers, however.
Agility PR Solutions
MAY 20, 2020
As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine optimization, content marketing, and email marketing. Many businesses take […]. The post 6 surefire ways strong PR can build your business appeared first on Agility PR Solutions.
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