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As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals w
If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional. TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date. What if it doesn’t air?
Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success.
The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Each semester, I visit different university and college classrooms (virtually) to share the research behind the FEEL model and the FEEL First online test. Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .
Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine.
Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine.
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].
This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else.
By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development. Colleague: “I am not looking for typos or grammar help but instead more for feedback on whether or not this properly sets the stage …” Me: [sensing my… Continue reading My New Year’s Resolution?
They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be a bit embarrassing, why don’t you just learn from other […]. The post What Can You Learn From Bad PR Pitches (w/ Bad PR Examples) appeared first on Prowly Magazine.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share.
College students are a massive demographic and consist mostly of 18 -24 year olds. Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. However, they also represent one of the world’s most elusive types of customers. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.
What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […]. The post How Much Does Media Monitoring Cost [2022 Buyer’s Guide] appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. With the help of this effective marketing strategy, Spotify has managed to leverage its large user base to create social […]. The post Free Advertising Efforts Through Features appeared first on.
The HMA Team is off this week to spend the holidays with friends and family, we will be returning on January 3, 2022. We wish you a wonderful and safe holiday break. See you in 2022!
In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.
Dan Rather. Regardless of a person’s long track record of success, errors get remembered. Misdeeds or failings are not forgotten when people find something about you, your communication or other behavior distasteful or offensive. Veteran journalist Dan Rather is one example and I bring him up because he is in the news now, inspiring this post. Rather wanted to address the too familiar and disrespectful “Let’s go Brandon,” insult that is directed at President Joe Biden.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.
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