Sat.Dec 25, 2021 - Fri.Dec 31, 2021

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State of The PR Industry: A Look Back at 2021

Onclusive

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals w

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Our TV news interview never aired. What did I do wrong?

Axia PR

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional. TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date. What if it doesn’t air?

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success.

Marketing 210
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Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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FEEL First Student Contest Winners to Be Named in January 2022

Deirdre Breakenridge

Each semester, I visit different university and college classrooms (virtually) to share the research behind the FEEL model and the FEEL First online test. Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

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Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

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The Top 10 Most Popular Blog Posts on Sword and the Script for 2021

Sword and the Script

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else.

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My New Year’s Resolution? Proof Everything!

Culpwrit

By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development. Colleague: “I am not looking for typos or grammar help but instead more for feedback on whether or not this properly sets the stage …” Me: [sensing my… Continue reading My New Year’s Resolution?

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What Can You Learn From Bad PR Pitches (w/ Bad PR Examples)

Prowly

They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be a bit embarrassing, why don’t you just learn from other […]. The post What Can You Learn From Bad PR Pitches (w/ Bad PR Examples) appeared first on Prowly Magazine.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Consumers and Values

Ronn Torossian

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].

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Press Release Site for Submissions: All You Need To Know

PR Fuel

The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share.

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Capturing the College Market

5W PR

College students are a massive demographic and consist mostly of 18 -24 year olds. Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. However, they also represent one of the world’s most elusive types of customers. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.

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How Much Does Media Monitoring Cost [2022 Buyer’s Guide]

Prowly

What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […]. The post How Much Does Media Monitoring Cost [2022 Buyer’s Guide] appeared first on Prowly Magazine.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Free Advertising Efforts Through Features

Ronn Torossian

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. With the help of this effective marketing strategy, Spotify has managed to leverage its large user base to create social […]. The post Free Advertising Efforts Through Features appeared first on.

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See You Next Year!

HMA Public Relations

The HMA Team is off this week to spend the holidays with friends and family, we will be returning on January 3, 2022. We wish you a wonderful and safe holiday break. See you in 2022!

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2022 Social Media Trends

5W PR

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

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Adversaries Never Forget Failings

Reputation Specialist Michael Toebe

Dan Rather. Regardless of a person’s long track record of success, errors get remembered. Misdeeds or failings are not forgotten when people find something about you, your communication or other behavior distasteful or offensive. Veteran journalist Dan Rather is one example and I bring him up because he is in the news now, inspiring this post. Rather wanted to address the too familiar and disrespectful “Let’s go Brandon,” insult that is directed at President Joe Biden.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Influencer Campaign Briefs

5W PR

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.