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What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.
Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you.
Getting investors on board takes more than an idea. It demands visibility, credibility, and positioning in a competitive space. Public relations amplifies your startups presence and builds trust. If funding is your goal, PR should be a core part of your approach. Heres how it can make a difference. Image Source 1. Build Credibility That […] The post 10 ways public relations can help fund startup growth first appeared on Agility PR Solutions.
In my years working with procurement processes, I’ve witnessed firsthand how technology is revolutionizing the industry. What’s particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my experience, I’ve seen that winning contracts isn’t just about offering competitive prices anymore, it’s about building credibility, maintaining […] The post AI, PR, and procurement: The new tech stack for
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement.
Rachelle Bergstein is a pop culture expert, author, and lifestyle writer whose work explores the intersection of fashion, culture, and history. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post. Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us.
Rachelle Bergstein is a pop culture expert, author, and lifestyle writer whose work explores the intersection of fashion, culture, and history. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post. Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us.
Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. This post is merely a musing. It’s thinking out loud, as I’m often wont to do. Consider this a blog post in the traditional web-log sense. I’ve been thinking that B2B marketing tries too hard.
Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small business, launching a startup, managing a large corporation, or leading a non-profit, understanding the nuances of communication is crucial.
Matthew Marcial didnt expect a high school job at a resort to shape his career. But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. It was something I thought would be a fun job while I was in high school and getting ready for college, Marcial said.
Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers. In theory, hospitality digital marketing should be the perfect tool for an industry so […] The post The perils of digital marketing in hospitality: How these high-tech campaigns fell flat
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Press releases have become an essential source of credible information in todays AI-driven world. But with so much content competing for attention, a release needs to be clear, engaging and impactful to stand out and increase chances of earned coverage.
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. The key element? They promote the brand voluntarily. Today, we'll show you what brand advocacy is, why it matters for any business and how you can get it started.
Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. Many supplement companies limit their market reach by overlooking accessibility initiatives that could expand their customer base while building meaningful brand equity. PR strategies focused on accessibility do more than tick a corporate social responsibility box – they open new revenue streams, build lasting customer relationships, and position
In the modern instant digital media age, media relations is often the key to establishing your brand’s image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not stop with the pressit includes strategic planning, relationship management, and message consistency.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
For Black PR professionals, Theres no shortage of challenges, Sabrina N. Browne said. We are overcoming microaggression, bias, assimilation. Browne, who co-chairs PRSAs Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. 12 to coincide with Black History Month. For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes.
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know about press release analytics: what to measure, when and how.
Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. The defense industry’s global nature means PR professionals must balance security requirements with transparency while maintaining positive relationships across borders.
B2B buyers now spend only 17% of their purchase journey talking to suppliers. That’s rightthe days of lengthy in-person meetings and handshake deals are giving way to something entirely different. The digital revolution isn’t just changing how we shop for shoes or groceriesit’s transforming how businesses buy from other businesses.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Your brand could be making waves online right nowand you wouldnt even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions dont drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. Below you can find a short description of unlinked brand mentions and how to find unlinked mentions of your brand across the web.
Learn how beach towns can revitalize tourism through sustainable practices, diverse attractions & community engagement while preserving coastal environments & local culture The post Reviving Tourism in Beach Towns: Real-Life Ideas to Foster Sustainable Growth and Vibrancy appeared first on.
Public relations professionals juggle multiple campaigns, coordinate with journalists, and ensure press releases go out on time. Without a clear workflow, important deadlines can slip through the cracks, and valuable media opportunities may be lost. Tools like Agility PR Solutions and Jira provide a solution by centralizing data, automating tasks, and improving collaboration.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space. The rise of platforms like TikTok and Instagram has created new opportunities for gaming brands to showcase their offerings through authentic, engaging content.
Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, its one of the best all-rounders you can get.
Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.
IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry. This op-ed will explore IBM’s transition from traditional IT infrastructure to modern solutions like cloud computing, AI, and quantum computing, […] The post How IBM transformed its brand through strategic content marketing first appeared on Agility PR Solutions.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Safety concerns in the toy industry demand immediate, transparent, and strategic communication. When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.
By Adrian Gianforti I thought working at a PR agency right out of college was career suicide. In fact, I didnt even consider PR agencies to be an option for me. I had a ballooned ego and I thought I was going to be a big event planner in New York City and be,… Continue reading ‘Why I chose a career in PR, and why I sent myself out to pasture’ The post ‘Why I chose a career in PR, and why I sent myself out to pasture’ appeared first on Culpwrit.
Explore proven strategies for CPG brands to boost visibility and awareness in 2025, from influencer partnerships to digital storytelling and strategic media coverage The post CPG Publicity Done Right: Effective Strategies for Building Brand Visibility in 2025 appeared first on.
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