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Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine
In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the publics attention, what happens outside the courtroom can be just as important as what happens inside it. In an era where media coverage spreads instantly and social media offers a platform […] The post Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations first appeared on Agility PR Solutions.
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR day and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
In a world where stories are increasingly told digitally, it is essential for companies to adapt their PR strategies. PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists. Through targeted pitches and strategic media contacts, you can shine a spotlight on your brand and achieve […] The post How data-driven public relations revolutionizes modern media outreach first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?
Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally.
Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally.
In this blog, we feature reporters covering biotech and pharmaceuticals who are known for their wide reach, high readership and online visibility and are all found within our media contacts database.
Its no secret that social media has changedthe traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information. To reach reporters and their audiences, public relations strategies are now incorporating an increasingly popular channel for earned news: […] The post The rise of the news-fluencer: Reaching journalists where their audiences scroll first appeared on Agility PR Solut
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny.
Skill-based gambling games represent a growing segment of the gaming industry, combining elements of player skill with monetary rewards. These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Marketing professionals face unique challenges when promoting these games, as they must balance legal considerations with engaging content that highlights the skil
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement The post The Importance of Strong Investor Relations for International Companies in the U.S. Market appeared first on.
Want loyal buyers? Dont wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent marketing presence across all your channels with manual processes is astronomically difficult.
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between becoming a success story or a cautionary tale for PR pros.
Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. By analyzing metrics like engagement rates, conversion data, and audience behavior patterns, marketers can make informed decisions about content topics, formats, and distribution channels.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Learn how cannabis marketing balances innovation with responsibility in a complex legal landscape, from consumer education to ethical practices and branding The post The Evolving Landscape of Cannabis Marketing: Balancing Innovation and Responsibility appeared first on.
During World War II there was a slogan, Loose lips sink ships. It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many other methods of communication, including the Signal chat […] The post Important PR lessons from the Signal chat app security snafu first appeared on Agility PR Solutions.
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any
If youre exploring public relations for the first time or seeking to improve your approach, youre not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage. Thats a good instinct. Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Learn how to maximize eCommerce success through influencer marketing strategies, from choosing authentic partners to building engaging campaigns that drive sales The post Maximizing the Impact of Influencer Marketing for eCommerce: A Strategic Approach appeared first on.
In the world of cybersecurity, trust and authority are critical. Consumers and businesses alike seek out reliable and knowledgeable experts to help them navigate the increasingly complex landscape of online security. One of the most powerful ways to build that trust and visibility is through influencer marketing. By partnering with credible experts, cybersecurity brands can […] The post 10 influencer marketing campaigns that worked in cybersecurity PR first appeared on Agility PR Solutions
Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration.
Youve crafted the perfect pitch - timely, relevant and packed with a compelling story. You hit send, expecting a wave of interest. But instead? Silence. What went wrong?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Learn key strategies for building successful brands in today's complex market, from creating emotional connections to leveraging digital tools and avoiding common pitfalls The post Building Brands Successfully in a Complex Market: A Strategic Approach appeared first on.
The consumer goods industry is undergoing rapid transformation, requiring public relations and marketing professionals to rethink their approach to talent acquisition. As digital marketplaces continue to reshape consumer behavior, companies must adapt by hiring specialized professionals who can navigate emerging trends like sustainable packaging, direct-to-consumer models, and private label development.
Let’s get real…Crises are coming at us from every imaginable angle these days. Economic uncertainty, supply chain disruptions, workforce challenges, tariffs and cybersecurity threats are keeping us up at night. The type and timing of crises are unknow, but you can and should be prepared. Overview: Understand what crisis management training entails and its key components.
At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Explore trends in maternal health marketing, from personalized messaging to digital tools and social media strategies. Learn how brands are improving care access and awareness. The post Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness appeared first on.
In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile responsiveness, speed, design, and keyword optimization. This article will give you an overview […] The post 6 ways to maximize the performance of your landing page first appeared on Agility PR Solutions.
Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.
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