Agility PR Solutions

JANUARY 1, 2025

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.

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Industry Publicity Meeting Trends 168

Agility PR Solutions

JANUARY 2, 2025

Picture this: Your company inadvertently creates defective products that harm the general public. What an alarming crisis! Before you take accountability measures and damage control steps, the first thing to do is tosincerely apologize! But here’s the thing: An effective apology can turn a corporate crisis into a business opportunity. On the flip side, an […] The post The art of apology: 6 steps to crafting the perfect corporate response first appeared on Agility PR Solutions.

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Buzzstream

DECEMBER 30, 2024

We all do two kinds of PR: proactive and reactive. Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, to make the most of this influx of data, a sound PR strategy must have a solid mix of reactive and proactive campaigns.

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Agility PR Solutions

JANUARY 1, 2025

In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies. By embracing inclusive marketing practices, organizations not only expand their reach but also demonstrate a commitment to social equity and […] The post Building bridges for inclusion in PR and marketing for divers

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 1, 2025

Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you’re flying blind in a world that moves at the speed of a viral tweet. Want to stay ahead of the […] The post Mastering the art of media monitoring: Strategies for PR professionals first appeared on Agility PR Solutions.

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Strategy Viral Media Trends 103

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

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Remote PR Jobs

DECEMBER 31, 2024

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp

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Tools Communications Software Google 100

5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. By embracing a wider range of beauty standards and catering to diverse needs, brands are not only fostering a more inclusive society but also driving significant business growth.

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Marketing Consumer Storytelling Advertising 78

Ronn Torossian

JANUARY 2, 2025

Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.

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Strategy Marketing Education Video 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JANUARY 1, 2025

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital mar

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Case Study Study Trends Marketing 97

PRSay

JANUARY 3, 2025

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our cl

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5W PR

JANUARY 2, 2025

In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Ronn Torossian

DECEMBER 31, 2024

How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.

Marketing 195

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

JANUARY 2, 2025

Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lions share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy. Building backlinks to these inner pages ensures they contribute to overall site authority, amplifying your topical […] The post Achieving link equity: Understanding link building for homepages vs. inner pages first appeared on Agili

Strategy 97

Strategy Publicity 97

PRSay

DECEMBER 30, 2024

For PR professionals looking to promote clients on LinkedIn, Put your executives front and center, Callie Schweitzer said. People want to interact with people. Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Strategies Live, PRSAs monthly livestream series on LinkedIn. What we have found is that LinkedIn is such an important external communications tool for executives, but its also so important for internal communications, she said.

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5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience.

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Ronn Torossian

DECEMBER 31, 2024

Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.

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Ethics Marketing Analytics Data 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Culpwrit

JANUARY 2, 2025

By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms Chicago offices but passed on each. They seemed like smaller versions of the world I was… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm The post 6 Essential Ingredients to Successfully Launching Your Own PR Firm appeared first on Culpwrit.

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Mark My Words

JANUARY 3, 2025

The Sun If he is carefully managed, there’s a huge opportunity to swell his wealth much further. “Luke Littler, hes a mega brand in the making although arguably he already exudes star power,” Borkowski told SunSport. “What makes him more interesting is that he is so down-to-earth – that’s a superpower in itself. “But what lies ahead financially hinges on how well his support team plays it.

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5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones.

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Ronn Torossian

DECEMBER 30, 2024

Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.

Marketing 195

Marketing Social Media Branding Brand 195

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR Fuel

JANUARY 2, 2025

Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective. Without a clear roa… Read more The post Navigate and Mitigate Risk With a Targeted Crisis PR Strategy appeared first on eReleases.

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Crisis Strategy Crisis Communications Study 52

Mark My Words

JANUARY 2, 2025

GB News PR expert Mark Borkowski told the Mail that Meghan’s choice of attire carries significant symbolism. “The all-white attire screams ‘purity of reinvention’ while the ‘2025’ etched in the sand conveniently doubles as both a literal timestamp and a metaphorical clean slate,” he said. Borkowski described the post as “a PR textbook example of someone signalling a new era.” “It’s a subtle power play, simultaneously fostering cur

Social Media 60

Social Media Fashion Media Examples 60

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive. One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences.

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Consumer How To Privacy Data 78

Ronn Torossian

DECEMBER 29, 2024

Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.

Digital PR 195

Digital PR Storytelling Social Media Branding 195

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR for Anyone

DECEMBER 31, 2024

Tina Soloman is a multi-talented speaker, recording artist, and Reiki master known for her deep commitment to serving others. She has spent nearly two decades creating transformative experiences for incarcerated women by forming choirs in womens prisons, an initiative so impactful that it caught the attention of Diane Sawyer and is now the subject of a forthcoming documentary.

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Mark My Words

JANUARY 2, 2025

The Spokesman Review With Netflix show, Meghan Markle seeks clean slate after Duchess Difficult years With Markles New Years Day post, public relations experts said that her ocean imagery and her all-white outfit were obviously chosen to show purity and a desire for a metaphorical clean slate in 2025 following a challenging few years for her public image.

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5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong b

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