Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? - finds that the public relations industry is slow to experiment with artificial intelligence (AI). Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledge

Publicity 141

Publicity Case Study Privacy Ethics 141

Agility PR Solutions

MAY 14, 2023

It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the “perfect storm” to keep marketers and brand managers up at night, according to the […] The post 33 comms issues keeping CMOs and brand managers up at night appeared first on Agility PR Solutions.

Brand 114

Brand Branding Consumer Marketing 114

Agility PR Solutions

MAY 17, 2023

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at the expense of everything else: family, friends, sports, leisure, […] The post Key tips for avoiding the trap of ‘toxic productivity’ in PR appeared first on Agility PR Solutions.

Sports 86

Sports Training Publicity 86

Axia PR

MAY 17, 2023

Consider these components when writing your news or press release. As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts.

Education 62

Education Writing Media Relations Media 62

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

The Hoyt Organization

MAY 13, 2023

Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization.

Analytics 100

Analytics Media Relations Marketing Media 100

Agility PR Solutions

MAY 14, 2023

As a busy professional, you know that time is a precious commodity. Between meetings, emails, and deadlines, it can feel like there are never enough hours in the day. That’s where productivity hacks come in. Working smarter rather than harder enables you to accomplish a greater amount in less time, freeing you to devote more […] The post Work smarter, not harder: 10 productivity hacks for busy professionals appeared first on Agility PR Solutions.

Meeting 164

Meeting Publicity 164

PR for Anyone

MAY 16, 2023

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all. She shares fun stories about Richard Branson, RuPaul, The Osbournes, and what is was like to launch unscripted shows like Man vs.

Instagram 130

Instagram YouTube Media Twitter 130

Stern + Associates

MAY 16, 2023

Generative artificial intelligence systems like GPT-4 present the potential for a tsunami of misinformation like we’ve never seen before. How can stakeholders around the world unite to fortify their defenses against deception? “I love AI, but right now, I’m worried,” warns AI pioneer, entrepreneur and NYU Professor Emeritus Gary Marcus in a remarkable new TED Talk , “ The Urgent Risks of Runaway AI – And What To Do About Them.

Tools 108

Tools Government System Groups 108

5W PR

MAY 15, 2023

The wine industry is changing as younger generations, like Gen Z, show more interest in wine. For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging data-driven insights, businesses can make better decisions about their digital marketing efforts and maximize their return on […] The post How to take your digital marketing to the next level with business analytics tools appeared fi

Analytics 156

Analytics Tools How To Marketing 156

PR for Anyone

MAY 16, 2023

Today we’re joined by Barbara Barna Abel, talent development, media coach and host of the award-winning podcast Camera Ready & Abel. From being the first-ever intern at Virgin Records UK to launching reality TV shows at MTV and VH1, this powerhouse has done it all. She shares fun stories about Richard Branson, RuPaul, The Osbournes, and what is was like to launch unscripted shows like Man vs.

Instagram 130

Instagram Media Twitter Internal 130

Stern + Associates

MAY 18, 2023

Everyone experiences stress in one way or another – it’s unavoidable. But there are science-backed strategies to offset how stress impacts performance, mental health, organizational resilience and even physical health. In fact, University of California, San Francisco Vice-Chair for Adult Psychology Elissa Epel , Ph.D. shows that there are positive ways we can experience stress that enhance our performance and health.

Leadership 108

Leadership Groups Strategy Employee 108

HMA Public Relations

MAY 16, 2023

When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!

Blogging 99

Blogging Sports 99

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

MAY 18, 2023

In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video. As a result, brands need to create compelling and engaging video […] The post 6 steps for creating engaging video content appeared first on Agility PR Solutions.

Video 155

Video Tools Brand Branding 155

NewsWhip

MAY 18, 2023

Here at NewsWhip, a big focus of what we’re building is to allow our users to always be aware of what’s going on, even when they’re not logged into the platform. Sometimes, that involves receiving alerts as soon as a story is published, or as soon as it’s predicted to reach a certain threshold, which you can do with our real-time and predictive alerts.

YouTube 78

YouTube Web Report Facebook 78

Stern + Associates

MAY 17, 2023

Relationships at work are critical to job satisfaction and career growth , but does everyone reap the same benefits from the time and effort spent fostering social ties? “Men may be earning a higher return on their social investments at work than women are,” reveals Boston University Questrom School of Business Professor Connie Noonan Hadley , esteemed organizational psychologist and founder and Chief Scientist at The Institute for Life at Work.

Employee 106

Employee Groups Community Strategy 106

HMA Public Relations

MAY 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

Sports 94

Sports Publicity Reputation 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

MAY 18, 2023

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media.

Social Media 142

Social Media Brand Branding Media 142

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

NewsWhip

MAY 16, 2023

Every month, we look at the top publishers on Facebook around the US and the UK. Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. To do this, we’re going global and evaluating rankings around the world. After recently focusing on Mexico , we’re taking on another Spanish-speaking country, Spain.

Facebook 78

Facebook Sports Comparison Fashion 78

OnePitch

MAY 17, 2023

This pitch landed a company feature and product review in The San Diego Union-Tribune for their approach to hand-curated experiences and high-touch concierge services for employees and employers.

Pitching 87

Pitching How To Employee Company 87

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

MAY 15, 2023

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have experienced multiple data breaches, it’s only a matter of time before organizations […] The post 3 ways PR teams can help clients mitigate data breaches appeared first on Agility PR Solutions.

Data 110

Data Study Report Company 110

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: 1.) 48% of Gen Z respondents were interested in paid subscriptions to internet personalities and content creators. 2.

Company 84

Company Consumer Study Branding 84

The Hoyt Organization

MAY 19, 2023

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together.

Corporate 84

Corporate Marketing Company 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 16, 2023

ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new industry research from comms giant WE Communications and the distinguished USC Annenberg Center for Public Relations, […] The post As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is cr

Communications 105

Communications Resources Industry Publicity 105

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. Definitely check him out. Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for yea

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

MAY 18, 2023

Earlier this week, I had the pleasure of attending a Symposium hosted by the Boston University Institute of Global Sustainability about “Taking on Climate Lies – Climate Disinformation Initiative.” The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation.

Ethics 81

Ethics Reddit Energy Advertising 81