Axia PR
DECEMBER 26, 2023
Should PR pros rethink industry degrees, departments, and job titles? Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.
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Ronn Torossian
DECEMBER 25, 2023
Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. In this era of hyper-connectivity and fast-paced technological change, understanding and employing the right digital marketing […] The post Strategies for Successful Digital Marketing appeared first on.
PR for Anyone
DECEMBER 27, 2023
Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. As if it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot—dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her parents,
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
OnePitch
DECEMBER 28, 2023
We’re counting down the days until CES 2024 ! This year, the four-day Vegas trade show is expected to be the largest yet. As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. Get those pitches ready!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 25, 2023
In the ever-evolving landscape of business and communication, corporate communication plays a pivotal role in shaping the perception of companies and fostering positive relationships with stakeholders. Embracing transparency and authenticity Transparency is the cornerstone of effective corporate communication. In the age of information, stakeholders, including customers, investors, and employees, expect companies to be transparent about […] The post Corporate Communication in a Changing W
PR for Anyone
DECEMBER 25, 2023
Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. If it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot – dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her p
HMA Public Relations
DECEMBER 26, 2023
HMA wishes you and your loved ones a joyful holiday season and a prosperous New Year. Please note that HMA will be closed this week to return on Jan. 3, 2024. Thank you for a fantastic year!
PRSay
DECEMBER 27, 2023
CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Buzzstream
DECEMBER 28, 2023
Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.
Axia PR
DECEMBER 24, 2023
Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention. Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.
Doctor Spin
DECEMBER 26, 2023
Time for my 2023 annual review. In this post, I’ll do my best to answer these three questions: 1 This format is inspired by James Clear’s annual reviews. What went well this year? What didn’t go so well this year? What am I working toward? Here we go: What Went Well This Year? Being a good dad. I have four basic principles for how I see the role of being a parent: A child needs to feel secure.
Reputation Antistress by Sergii Bidenko
DECEMBER 24, 2023
How about cancelling Santa? Santa's reputation, while highly positive, is not without problems. He formed his image long ago. But he needs to consider modern realities. I think Santa will have problems passing as an #ESG, #GDPR or The RepTrak Company reputation audit! And with such nuances, it is two steps to cancellation! What do you think? Here are some objections you can present to Santa: 1.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Buzzstream
DECEMBER 28, 2023
Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.
Doctor Spin
DECEMBER 24, 2023
What is Parkinson’s Law and the Law of Triviality? Our collective engagement tends to be biased towards the understandable, relatable, and manageable. This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” So, what’s Parkinson’s Law? And what’s the Law of Triviality? And what do bike sheds have to do with anything?
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