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The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher. If you opened this book hoping to find a quick […] The post The ROI of LOL: The need for laughter in an uncertain business world appeared first on Agility PR Solutions.
Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. New competitors emerge, and existing ones may fade away in the blink of an eye. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.
In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.
As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.
In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences. Digital proficiency A digital media coordinator must be […] The post Mastering the Role of a Digital Media Coordinator: Essential Skills and Responsibilities appeared first on.
In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences. Digital proficiency A digital media coordinator must be […] The post Mastering the Role of a Digital Media Coordinator: Essential Skills and Responsibilities appeared first on.
Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today’s business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these innovations, offering businesses unparalleled efficiency. Yet, introducing such a system is more than a mere technical switch—it’s a transformation […] The post Communicating change: The role of sales automation in business
As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. While health literacy encompasses a broad spectrum of health-related issues, its significance in mental health cannot be overstated. Recent data on depression and anxiety rates clearly show the urgency we all face in addressing this issue, as the well-being and health of our society are at stake.
Wrinkles, age spots, and gray hair are nothing to be ashamed of. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. In the past, she has worked as a video producer and creative director for Voice of America.
In this guest post, Kathy Casciani identifies some of the main reasons why you might have missed a story opportunity your competitor scored; knowing these is how you might catch it next time If you have been in the public relations business for a while, you’ve probably heard this dreaded complaint from a client: “My competitor was featured in (insert top-tier media outlet here)….why weren’t we included?
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.
As the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Michelle Norris has emboldened audiences through candid discussions about race, culture and communication in America. In August, she debuted her first podcast, “ Your Mama’s Kitchen ,” which explores how family life and early culinary experiences shape people’s lives.
If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. In this episode, Diane sits down with Christina Daves to share her incredible journey of reinvention at the age of 61 – transitioning from a rewarding 30-year career in broadcasting to becoming a successful actress and model.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement? According to Cass Sunstein , the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior.
In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies. This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared fi
The latest feature in our #MediaMonday series comes to us from Stacey Barchenger, who covers Arizona Gov. Katie Hobbs and Attorney General Kris Mayes for The Arizona Republic. Learn more about Stacey and her work, which recently earned her recognition as the Arizona Journalist of the Year by the Arizona Newspapers Association.
Annalee Armstrong is a senior editor from Fierce Biotech. Annalee manages a team of reporters in the UK and US that cover daily and long-form news about the biotech industry.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan. Tune in to learn more!
As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain. However, in today’s marketplace, it could get a lot worse—new research from performance-driven influencer […] The post The other side of influence: Consumers, especially women, will drop your influencer—and your brand—if there’s a conf
If you’re like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get. Help is coming in the form of AI tools – promising to cut workloads and make marketers […] The post Top 30+ AI Marketing Tools in 2023 appeared first on Prowly Magazine.
You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat. Crafting compelling media alerts is the key, and in the following article, we’ll reveal 13 invaluable tips that will. Read More The post 15 Tips for Crafting a Successful Media Alert for PR Professionals appeared first on eReleases.
The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing […] The post New pair of workplace studies explores the power of teamwork appeared first on Agility PR Solutions.
Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don’t have press release writing skills. Today, we’re going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […] The post How to Write a Restaurant Press Release (Example and Template) appeared first on Prowly Magazine.
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Mia Maguire is the Commerce Editor at The Daily Beast, Scouted. Her work has also appeared in SPY, Variety, Robb Report, Footwear News, StyleCaster, Food52, SheKnows, INSIDER, The Knot, and more.
Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but it’s the smartest and most prepared that are well poised to thrive and survive this […] The post Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023 appeared first on
Learn from Karen Eck, Founder and Director of eckfactor, about her impressive career in PR and communications. Discover her tips for success and her recent projects that have made a significant impact in the industry.
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