Agility PR Solutions

OCTOBER 18, 2023

The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree that strategic planning is essential for profit growth: 88 percent of respondents believe that […] The post Stimulating profit growth: Strategic approaches for PR agencies appeared first on Agility PR Solutions.

Agency 114

Agency Industry Communications Publicity 114

Ronn Torossian

OCTOBER 15, 2023

Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Reputation building and management A good reputation is crucial for organizational success.

Reputation 417

Reputation Tools Company Brand 417

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid

Reputation 167

Reputation Consumer Report Ethics 167

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Training Hotels 166

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

PR for Anyone

OCTOBER 18, 2023

Embracing change and navigating life’s transitions can be a daunting task. In this podcast episode, Christina Daves chats with Joanne Lipman, bestselling author of “Next: The Power of Reinvention in Life and Work.” Together, they investigate the intricacies of Lipman’s book, exploring the stories and science that make up the fabric of the reinvention journey.

Journalism 130

Journalism Construction Enterprise Technology 130

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

B2B 142

B2B Marketing Survey Newspapers 142

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Why – and how – should leaders prepare for a quantum reality, today? “Quantum will have a big role in bringing about the future of computing, networking, and sensing. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D., an award-winning quantum technology expert and the Howard Reiss Chair in Physi

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Agility PR Solutions

OCTOBER 15, 2023

Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and external) now prioritize collaborating with brands that share their values. This is […] The post 7 tips for incorporating DEI into your marketing and PR strategy appeared first on Agility PR Solutions.

Strategy 123

Strategy Marketing Internal International 123

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR for Anyone

OCTOBER 18, 2023

Change is the only constant thing in life. In this day and age, the pace of living rapidly shifts. The ability to adapt is an indispensable life skill. To help us understand and navigate disruptions, Joanne Lipman discusses her new book, “Next” Joanne is a renowned speaker, an award-winning journalist and a bestselling author. She served as Editor-in-Chief of USA Today, USA Today Network, Conde Nast Portfolio, and The Wall Street Journal’s Weekend Journal, leading those organizations

Journalism 130

Journalism Instagram YouTube Facebook 130

Prowly

OCTOBER 19, 2023

An artist press release – the tool to let the world know about the big events from an artist’s professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Pitching 104

PRSay

OCTOBER 17, 2023

Michele Norris, an award-winning journalist, author and podcast host, spoke on race, cultural identity and inclusion during Monday’s General Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. “I feel like we are fellow journeymen because I am a storyteller and story collector just like you,” she told attendees, noting that her focus today was primarily on the importance of gathering people’s stories through the lens of The Race Card Project.

Storytelling 113

Storytelling Exercises Writing Meeting 113

Agility PR Solutions

OCTOBER 19, 2023

Contact centers have evolved significantly, from being customer service hubs to playing a critical role in public relations, particularly in crisis situations. In an era where digital interactions can dramatically impact a company’s reputation, the capacity of contact centers to deliver timely and empathetic responses has become crucial. Their function now extends to shaping and, […] The post How contact centers can be strategic digital assets in PR management appeared first on Agility PR

Customer Service 120

Customer Service Crisis Reputation Publicity 120

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Burrelles Fresh Ideas

OCTOBER 17, 2023

In today’s hyper-connected, 24/7 world, the digital landscape continues to be an even bigger part of our daily lives. We use technology for everything from banking and shopping to communication and entertainment. While these advancements have undoubtedly improved our quality of life, they have also exposed us to an array of cybersecurity threats that can have devastating consequences.

Education 112

Education Employee Measurement Agency 112

Prowly

OCTOBER 20, 2023

Press releases can be used to announce a variety of events – from bad to good. Sometimes, key people in the company leave and that deserves its own press release – an official announcement of what happened and why. One of the major examples can be a CEO resignation press release, and today we’re going […] The post How to Write a CEO Resignation Press Release (Example and Template) appeared first on Prowly Magazine.

Examples 104

Examples Writing How To Company 104

Wadds Inc.

OCTOBER 19, 2023

Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice. Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance.

Training 111

Training Survey Employee Leadership 111

Agility PR Solutions

OCTOBER 17, 2023

You probably don’t need to be told that AI has become a major factor in today’s business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. From its humble beginnings automating routine tasks, AI has advanced to the point where it can analyze large […] The post 5 ways generative AI fosters and improves team collaboration appeared first on Agility PR Solutions.

Technology 120

Technology Trends Publicity 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

OCTOBER 19, 2023

When Jen Hartmann was growing up in the Quad Cities region of Iowa and Northwestern Illinois, she dreamed of working at the John Deere headquarters in nearby Moline, Ill. She attended Northern Illinois University with the intention of becoming an English teacher. One day, her class took a field trip to Edelman in downtown Chicago, about a two-hour drive from the university.

Social Media 97

Social Media Strategy Media Enterprise 97

Prowly

OCTOBER 20, 2023

Learning how to write a rebranding press release? Congrats! That means that the long process of creating the rebrand is coming to an end. We’ll show you how to announce a rebrand with an efficient press release. Getting it right is crucial, especially when you share a business name change announcement. Here’s what you will […] The post How to Write a Rebranding Press Release (Examples and Template) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To 104

Solo PR Pro

OCTOBER 17, 2023

Life for us all lately has felt like a gamma ray burst where bad meets really bad and forms supermassive bad. Yet, there is one word that has continued to ring in my heart, lifting me above the never-ending litany of things gone wrong and that word is hope. Hope is the light that can lead our thoughts beyond the darkness of our present to dream, visualize and take action for better tomorrows.

Community 105

Community Meeting Publicity 105

Agility PR Solutions

OCTOBER 15, 2023

For years, we’ve known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline offers some eye-opening findings about their importance to brand performance.

Data 120

Data Brand Branding Consumer 120

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

OCTOBER 16, 2023

The latest #MediaMonday feature comes to us from the KVOA-TV anchor desk in Tucson, where Sean Mooney anchors News 4 Tucson at 5, 6 and 10 p.m. Meet Sean, discover his notable work in sports over the years and learn more on his recent induction into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle in this post.

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Television Sports Meeting Media 100

Steve Barrett on PR

OCTOBER 16, 2023

PR pros gathered in Chicago last week for PRWeek’s best and most diverse PRDecoded conference so far.

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Conference 167

OnePitch

OCTOBER 19, 2023

One of the most common challenges PR professionals face is knowing the right way to contact journalists. The majority of the discussion is typically around the first touchpoint — what is the right format, subject line, and content to have your message resonate with your audience? But when you finally decide who to target and what to say, you send your email, and then – nothing.

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Agility PR Solutions

OCTOBER 19, 2023

Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically. Not only is a blog a great way to improve your PR content game, but experts […] The post Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR appeared first on Agility PR Solutions.

Pitching 117

Pitching How To Advertising Advertising 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

OCTOBER 19, 2023

Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.

Brand 95

Brand Branding Blogging Company 95

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Awards also serve as a solid vote of confidence, illustrating how successful your venture is. While winning at an awards ceremony is exciting, choosing which ones to apply for in a sea of endless opportunities can be overwhelming.

Reputation 91

Reputation Local Resources Brand 91

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups.

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Strategy Marketing Local Groups 78