ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

SEPTEMBER 20, 2022

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US. For example, agencies report organic growth fell by 11 percent in 2022 as an […].

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Study Agency Examples Report 156

Stuart Bruce

SEPTEMBER 22, 2022

When Facebook changed its name to Meta last year, it catapulted the metaverse into the mainstream news agenda. But what is the metaverse? Or should … © Stuart Bruce - What is the metaverse, why does it matter and how does it work? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . With so much noise in the digital sphere, real-time media monitoring (RTMM) brings a sense of clarity and allows brands to easily track their status online.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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HMA Public Relations

SEPTEMBER 19, 2022

Happy #MediaMonday! The latest feature comes to us from Krystal Ortiz, a meteorologist at FOX 10. Read more on Krystal's return to Arizona, the most memorable moments of her career so far and much more in this post.

Media 103

Media 103

HMA Public Relations

SEPTEMBER 22, 2022

HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!

Education 88

Education Publicity 88

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ).

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Survey Corporate Communications Financial 81

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. We can’t help but see the parallels. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation.

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Reputation Corporate Policies Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming. It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned.

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Ethics Employee Training Banking 157

Agility PR Solutions

SEPTEMBER 19, 2022

Public relations is a fast-paced industry. If you work in this field, you’re likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That’s why a PR professional has to be a jack of all trades. In this article, we’ll take a […].

International 157

International Internal Industry Company 157

Prowly

SEPTEMBER 20, 2022

When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]. The post 5 PR Controversies That Made Us Cringe – Lessons on Handling a PR Disaster appeared first on Prowly Magazine.

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Crisis Communications Crisis Communications Industry 104

Steve Barrett on PR

SEPTEMBER 22, 2022

The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. According to a study by Golin , Black Americans are 75 percent more likely to live near commercial facilities that produce noise, odor, traffic or emissions that directly affect their communities.

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Agility PR Solutions

SEPTEMBER 21, 2022

New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the way PR is conducted. The study, which was conducted online […]. The post PR pros want to change the future of their field—how AI can improve journalist relationships appeared first on Agility PR Solutions.

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Pitching Study Publicity Media Relations 147

Axia PR

SEPTEMBER 20, 2022

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!

Publicity 109

Publicity Company How To Training 109

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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Social Media Ethics Trends Viral 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PR Fuel

SEPTEMBER 23, 2022

Did you know that about 7.5 million blog posts go up on the web each day? As a business striving for growth, building an online presence is essential. You need to post blogs about your products and services on the website to generate more profit. However. Read More The post How to Create and Build a Media List appeared first on eReleases.

How To 100

How To Media Web Blogging 100

Agility PR Solutions

SEPTEMBER 23, 2022

Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost your marketing. This article is your best resource for marketing […]. The post 8 proven techniques for marketing your online business in 2022 appeared first on Agility PR Solutions.

Marketing 137

Marketing Resources Publicity 137

Shift Communications

SEPTEMBER 23, 2022

By Alan Dunton, Managing Director, Technology. You have revised the company’s strategic narrative and toiled away on an external communications plan. You are ready to begin telling the company’s story loudly and proudly. One hiccup. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways.

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Communications Leadership Energy Storytelling 78

NewsWhip

SEPTEMBER 20, 2022

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts. This news itself received a huge amount of attention from both the media and the public, with around 730k interactions to articles about the founder’s deci

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Twitter Corporate Policies Company 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? The state of misinformation in Cambodia. The impact of influencers on Cambodians.

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Ethics Radio Sports Facebook 84

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal how attitudes towards advertising and monetization have evolved, as well as […].

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Mobile Consumer Marketing Advertising 117

Communications Conversations

SEPTEMBER 22, 2022

It might be time, right? You don’t want to admit it. I don’t want to admit it. But it might be time to give up on grammar. Now, to be clear, I’m not saying we completely give up and just go text messaging on the bit. But I am saying I think the end is near for the grammar police out there. You’re hanging on, but you know the end is in sight.

Instagram 79

Instagram Training Twitter Education 79

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Louis area. Travel + Leisure reaches “more than 16 million travelers every month, and our team includes a network of hundreds of writers and photographers across the globe, all providing a local eye on the best places to stay, eat, see, and explore.

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Travel Pitching How To Guidelines 82

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

SEPTEMBER 21, 2022

Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.

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Community Publicity 79

Agility PR Solutions

SEPTEMBER 21, 2022

There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to get your name and brand out there. You can […]. The post 5 tech-focused strategies that will boost your PR appeared first on Agility PR Solutions.

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Strategy LinkedIn Social Media Facebook 94

Maxim Behar

SEPTEMBER 19, 2022

Stories these days rarely begin without a phone call, or an email received…. This one started with the first one. The King-Prime Minister called me and, in his style, without emphasizing on any word and in an even voice, as if he were reading a boring essay, he said to me: “Behar, in a few days I will be in London, we have some business friends, they will also be there, the Prince also said that he can stop by, so if you want to say a few words there too.”.

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Newspapers Ethics Meeting Hotels 72