Prowly

DECEMBER 1, 2023

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine.

Storytelling 197

Storytelling Examples Pitching Media 197

Business Wire

NOVEMBER 27, 2023

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?

Blogging 311

Blogging Report Pitching Journalism 311

Ronn Torossian

NOVEMBER 27, 2023

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221

Retail Industry Reputation Brand 221

PR for Anyone

NOVEMBER 28, 2023

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill started out as an associated publicist for United Artists. It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

Interviews 246

Interviews YouTube Instagram LinkedIn 246

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

Reputation 195

Reputation Branding Brand Crisis Management 195

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New insights and predictions from customer engagement platform Emplifi give us a pretty good […] The post 2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies ap

Social Media 185

Social Media Video Strategy Branding 185

PR for Anyone

NOVEMBER 29, 2023

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill Rappaport didn’t start out as an animal advocate. Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were.

Interviews 130

Interviews Financial Report Local 130

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

Reputation 195

Reputation Branding Brand Crisis Management 195

Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month. I was part of a panel on Navigating the Future of … © Stuart Bruce - PRCA Measurement Conference questions answered by AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Conference 148

Conference Measurement Crisis Communications Crisis 148

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

NOVEMBER 29, 2023

CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

Examples 179

Examples Marketing Publicity 179

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 133

Examples Software Pitching Tools 133

Stern + Associates

NOVEMBER 28, 2023

Why is it so important for business leaders to recognize what makes people happy ? “Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., leading happiness and well-being researcher and professor in the department of psychology at the University of British Columbia (UBC). “If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.

Employee 133

Employee Financial Resources Construction 133

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content.

B2B 118

B2B Content Marketing Marketing Blogging 118

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

NOVEMBER 28, 2023

With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more than ever. But new research from business and tech consulting firm NTT […] The post Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right appeare

Meeting 125

Meeting Company Branding Brand 125

OnePitch

NOVEMBER 30, 2023

Kimeko McCoy is a Senior Marketing Reporter covering marketing strategy, marketing budgets, media spend, the advertising industry and creator economy. She is also the co-host of the Digiday Podcast alongside Kayleigh Barber.

Pitching 109

Pitching Advertising Advertising Report 109

Newsfile

NOVEMBER 28, 2023

By Melissa Strle As we near the year’s end, the spotlight turns to year-end filings – a vital aspect of investor relations and public relations. These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Whether you’re a newcomer or a veteran in IR, our checklist will guide you through creating accurate and compliant filings.

Financial 110

Financial Software System Data 110

5W PR

NOVEMBER 28, 2023

LinkedIn is a powerful platform for professionals. It goes beyond being a virtual resume. It’s a tool for networking, finding jobs, and advancing careers. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn has over 900 million members worldwide in 200+ countries and territories. It’s the go-to platform for job seekers, professionals, and recruiters.

LinkedIn 88

LinkedIn How To Course Ethics 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 29, 2023

During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch ideas based on media […] The post An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with appeared first on Agility PR Solutions.

Pitching 117

Pitching Media Media Relations Publicity 117

PR Fuel

NOVEMBER 28, 2023

The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big. Read More The post Media Advisory vs. a Press Release: What’s the Difference? appeared first on eReleases.

Media 99

Media Tools Industry Marketing 99

Burrelles Fresh Ideas

NOVEMBER 28, 2023

With the passing of Thanksgiving, the holiday season is officially here. In general, people appear happier and more generous during the holidays, but this is a stressful time for many. For them, the holiday season is most definitely not the happiest time of the year. The holiday hustle and bustle can take a toll on those who have never experienced a mental health issue or illness — not just those who are prone to anxiety, depression and stress (and a lack of sleep).

Financial 96

Financial Exercises Social Media Communications 96

Solo PR Pro

NOVEMBER 28, 2023

Tis the season to wrap it all up and put a bow on it. In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. A thoughtful gift is a great way to show appreciation to clients, but it also reinforces the relationship and sets the stage for continued collaboration. Here are a few ideas to help you check gift giving off your list this year.

Local 96

Local Travel Print Groups 96

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 28, 2023

Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful sales enablement content strategy? Read on to learn more: Source: Cloud Tutorial Understanding […] The post 9 tips for creating a successful sales enablement content strategy appeared first on Agility PR Solutions.

Strategy 117

Strategy Marketing Publicity 117

HMA Public Relations

NOVEMBER 29, 2023

Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.

Publicity 96

Publicity 96

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the role media relations officers play in shaping a company’s information environment.

Media Relations 91

Media Relations Automotive Media Survey 91

OnePitch

NOVEMBER 28, 2023

Jared Lindzon is a freelance journalist writing about the future of work for publications such as The Globe and Mail and Fast Company's work-life section. Occasionally, he'll also cover personal finance, tech, entrepreneurship, ESG, and small businesses. During the episode, Jared talks about setting pitches aside to run past his editors, his pre-pitch checklist, why embargoes don't tend to land well with his beat, and more.

Small Business 89

Small Business Pitching Writing Company 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 30, 2023

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings. The question is, are these strategies merely complementary—or are they somewhat codependent? In other words, are PR and SEO integral components to each […] The post Why SEO is a necessary component of modern PR strategy appeared first on Agility PR Solutions.

SEO 114

SEO Strategy Engineering Publicity 114

5W PR

NOVEMBER 30, 2023

The food and beverage industry is constantly changing. One sector that stands out is the beverage industry , especially the alcoholic beverage sector. It is a highly competitive space that requires businesses to constantly adapt and innovate to succeed. Food and beverage industry The food and beverage industry has undergone significant changes in recent years.

Industry 78

Industry How To Consumer Energy 78

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We are far beyond all the growing pains of a startup and don’t need to compromise on quality or security.

System 78

System Software Technology Privacy 78