ImPRessions - Crenshaw Communications
APRIL 18, 2018
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector.
ImPRessions - Crenshaw Communications
APRIL 19, 2018
An early-stage company with limited resources expects a good return on investment from any tech PR firm it employs. This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business. Young companies may not possess much experience outsourcing public relations work, and they may not fully realize when they’ve chosen the wrong team to help lead them to greater glory.
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Ronn Torossian
APRIL 16, 2018
Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a lot of changes in their journey. The latest shift in the process has been a surprise to many. Volkswagen recently replaced its top executive: CEO Matthias Mueller is out, soon to be replaced by VW Brand Chief Herbert Diess.
Prowly
APRIL 17, 2018
Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party. The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Melissa Agnes
APRIL 16, 2018
Image: cvm | Shutterstock. I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key. But the starting point seems to be so difficult to reach!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
APRIL 20, 2018
Higher education advocate. Social media and communications professional. Self-proclaimed data geek. And movie buff. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I got to know Kendall a bit during her time at the Mall of America earlier in her career. Since then, I’ve worked a bit with her on the MIMA Programming Committee, but by and large, have really just been an observer of her career so far.
NewsWhip
APRIL 18, 2018
As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. We take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook. With publishers and brands looking to expand beyond the duopoly this year, we […].
PR News
APRIL 18, 2018
Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises. We’ve commented previously on how well Southwest communicates during troublesome situations, such as when a computer glitch in… Continued.
PRSay
APRIL 17, 2018
You’re a busy PR professional. At any given time, you may be responsible for a half-dozen initiatives at your company, or calling on a dozen different clients. You’ve been running meetings and giving presentations for years, if not decades. You know your content inside and out. But you also know intuitively that content is only part of the battle; delivery matters just as much, if not more.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Shift Communications
APRIL 18, 2018
One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me. With all the happenings for clients, prospects and internal agency work, it is rare to find a unique way outside of the PR world to better yourself. Lucky for me, SHIFT is an agency that gives you that opportunity.
Steve Barrett on PR
APRIL 20, 2018
This year's Agency Business Report shows a rocky year didn't smooth out until Q4, and even Q1 2018, for many firms.
PR News
APRIL 19, 2018
At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The benefits of securing positive media coverage for your brand… Continued.
Presspage
APRIL 17, 2018
For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. This ebook is an introduction to the basics for running a newsroom for international audiences.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Communications Conversations
APRIL 16, 2018
It seems like career management has been a hot topic lately. In fact, Minnesota AMA hosted a session on this exact topic last week. And, it’s a topic I’m particularly passionate and interested in–always have been. When I worked on the corporate side. When I worked on the agency side. And, now, as I work on the solo side. I’ve learned a lot in the 20-plus years I’ve worked in this business.
Axia PR
APRIL 16, 2018
Don’t make these errors when a crisis hits your company. On the afternoon of Thursday, April 12, an employee at a Starbucks in Philadelphia decided that two men who were sitting at a table and had not purchased anything were a threat. That employee called the police who arrested the men and held them in custody until 1:30 a.m. the next morning. The men, who were waiting for a business associate, were African-American.
Steve Barrett on PR
APRIL 20, 2018
Much of the analyst commentary about WPP post-Sorrell belies a fundamental lack of understanding about modern marketing and communications.
Shift Communications
APRIL 20, 2018
I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization, the role entails much more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Barokas
APRIL 16, 2018
With all of the twists and turns of our industry, the art and science of media relations has remained one of the cornerstones of public relations. At the intersection of dwindling news rooms and hype cycles, the best PR pros work in tandem with journalists to inform their readers about true and compelling news. Editorial articles have been the north star of many PR strategies and often make or break your relationship with your client.
Axia PR
APRIL 19, 2018
Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.
Beyond PR
APRIL 19, 2018
Creating awareness for a brand has always been a challenge. Today, it’s even harder because tons of content is published every second, of every day. Standing out in a sea of noise has become incredibly difficult. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why.
Sword and the Script
APRIL 17, 2018
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
APRIL 19, 2018
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK. I ran a workshop at the PR Week’s PR360 Conference in London today about the best way for public relations to work with Facebook. Here's a copy of my presentation. Unpacking the Facebook newsfeed algorithm from Stephen Waddington It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoi
Mark My Words
APRIL 18, 2018
The price of a J D Wetherspoon pint will be the cheapest within a ten minute walk of where you’re stood. Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated?
HMA Public Relations
APRIL 17, 2018
Everyone celebrates birthdays a little differently. Read further to see what HMA Public Relations has done in the past to celebrate our birthdays! The post How To Celebrate Birthdays appeared first on HMA Public Relations.
PR Fuel
APRIL 15, 2018
“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things putting a dent in your free time. That’s why we have created this list of five easy ways to reduce or eliminate the time suck that marketing can be.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Inbound PR
APRIL 17, 2018
CIPR's State of the Profession is out. It's the UK PR industry's longest-running and most authoritative research study into public relations practice that delivers industry-leading data on the trends, issues and challenges impacting PR. I cover the research every year. In 2018, the study found that the biggest challenge for the PR industry is under-representation of PR professionals at board level - this was the same in the 2017 research.
Axia PR
APRIL 17, 2018
Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences.
Solo PR Pro
APRIL 17, 2018
Is activism the new black? We are living in a time where activism – social and political – is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times silence is no longer golden, as people engage in public discourse on a wide range of issues from societal to business.
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