Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Ronn Torossian

NOVEMBER 30, 2017

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Industry 230

Industry Publicity Healthcare Social Media 230

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole.

SEO 200

SEO Pitching Agency Exercises 200

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

NOVEMBER 27, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?

Video 231

Video Media Measurement System 231

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award).

Video 153

Video B2B Film Marketing 153

Prowly

NOVEMBER 28, 2017

Ta książka nie jest o marketingu. I równocześnie jest o nowej tożsamości marketingu. Nie jest, jeśli rozumiesz marketing na sposób XX-wieczny, jako narzędzie do tego, by za wszelką cenę coś sprzedać. Jeśli chcesz zarobić na produkcie, usłudze, idei, a równocześnie. The post Biblioteka PR: Sztuka rynkologii appeared first on Prowly Magazine.

Marketing 149

Marketing 149

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c

Examples 225

Examples Insurance Insurance Fashion 225

Ronn Torossian

NOVEMBER 27, 2017

Webster City, Iowa doesn’t quite have the ring of a must-see vacation destination, and that’s just fine with residents. They’re not looking to become the Midwestern version of Orlando or Las Vegas. They just want to be a quaint, attractive town that takes good care of the folks who live there. The kind of burg where people want to be. And it’s a place where Jack Dorsey, the founder of Twitter, loves to be.

Twitter 218

Twitter Blogging Company Publicity 218

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

DECEMBER 1, 2017

Earning my APR was a long-term goal that kept being pushed down my priority list. Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination.

Nonprofit 104

Nonprofit Education Study Small Business 104

Prowly

NOVEMBER 27, 2017

Branża public relations jest w fazie rozwoju, jednak jego tempo ograniczone jest ze względu na czynniki środowiskowe, których wyeliminowanie wymaga wzmożonego nakładu pracy osób zaangażowanych na co dzień w problematykę PR. The post Polski PR: słaba kondycja i daleko od biznesu appeared first on Prowly Magazine.

Publicity 148

Publicity Media Relations Media 148

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

NOVEMBER 26, 2017

The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first. Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. He beat well-known bloggers including Neville Hobson, Rich Leigh, Sarah Stimson, and myself.

Publicity 105

Publicity Media Writing Blogging 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and home. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31.

Publicity 102

Publicity Analytics B2B Agency 102

Prowly

NOVEMBER 27, 2017

In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation. The post The Disciplinary Concepts at the Heart of Visual Communication appeared first on Prowly Magazine.

Infographics 132

Infographics Communications Marketing 132

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c

Examples 167

Examples Insurance Insurance Fashion 167

Presspage

DECEMBER 1, 2017

With a mission to empower people to experience the world , Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay – including everything from apartments, vacation homes, and family-run B&Bs, to 5-star luxury resorts, tree houses, and even igloos.

Travel 92

Travel Mobile Resources Employee 92

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people.

Media Training 87

Media Training Training Film Media 87

Prowly

NOVEMBER 30, 2017

‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news. The post How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands appeared first on Prowly Magazine.

Consumer 123

Consumer Brand Branding Social Media 123

Cision

DECEMBER 1, 2017

If you ever wondered who to follow for the latest news in Chicago, then this week’s list is for you. Take a look at the top 10 Chicago Tribune staff on Twitter and click that follow button. Metrics were pulled December 1, 2017 and may change over time. 1. K.C. Johnson — Basketball Reporter — 94,251. 2. Brad Biggs — Football Reporter — 92,250. 3.

Twitter 160

Twitter Sports Report Media 160

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas.

Publicity 86

Publicity Ethics Survey Google 86

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

NOVEMBER 28, 2017

What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

Study 80

Study B2B Marketing Survey 80

Public Relations Sydney

NOVEMBER 27, 2017

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but […].

Social Media 78

Social Media Strategy Media LinkedIn 78

MaccaPR

NOVEMBER 30, 2017

You remember the 'Fearless Girl' statue that faced down the “Charging Bull” on Wall Street’s Bowling Green Plaza? It was the experiential marketing campaign that blew away all previous experiential campaigns. You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies?

Marketing 76

Marketing Consumer Measurement Viral 76

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

NOVEMBER 30, 2017

I’m doing a Boxing Day swim in Whitley Bay and raising cash for a local foodbank in the run up to Christmas. I’d love your support. Today is the first day of Advent. I’m doing a reverse Advent calendar and putting aside an item of food each day during the lead up to Christmas. I’ll also be doing the Boxing Day swim at Longsands beach, Tynemouth with my kids.

Film 72

Film Banking Crisis Government 72

Beyond PR

NOVEMBER 28, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?

Video 72

Video Media System Measurement 72

Communications Conversations

NOVEMBER 30, 2017

Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.” That’s actually a fascinating development–on a couple fronts.

Corporate 68

Corporate Blogging Trends Resources 68