Ronn Torossian
SEPTEMBER 19, 2024
In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation. Prioritizing clear, timely, and thoughtful communication directly influences brand perception and mitigates potential damage.
Agility PR Solutions
SEPTEMBER 18, 2024
In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences. These influencers, who have cultivated large, dedicated followings on platforms like Instagram, YouTube, and TikTok, have the ability to enhance a brand’s message, boost visibility, and drive consumer actions in ways […] The post Leveraging social media influencers: A guide to effective marketing partnerships appeared first on Agi
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Sword and the Script
SEPTEMBER 17, 2024
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.
Contently - Strategy
SEPTEMBER 19, 2024
If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PR for Anyone
SEPTEMBER 17, 2024
Tami Muller is a certified happiness instructor and the author of the #1 Amazon bestseller, How to Be on a Diet for 45 Years and Never Be Thin: A Practical Guide to Freedom and Happiness. Her journey of self-discovery, acceptance, and the pursuit of happiness has transformed her life and career, empowering others to find joy within themselves. In this episode, Tami joins Christina to discuss how to cultivate happiness from within.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
SEPTEMBER 17, 2024
It’s a general rule that non-political organizations – especially businesses – don’t want to get sucked into political controversies. But this becomes a lot harder during an election season, when your social media accounts are being spammed by people talking about politics, your spokespeople face politicized questioning in interviews and any marketing move could be misconstrued as a political statement.
Axia PR
SEPTEMBER 17, 2024
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more!
Prowly
SEPTEMBER 16, 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste management, office furniture — you name it.
Agility PR Solutions
SEPTEMBER 19, 2024
Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your business is a viable option they should consider. The challenge? Hundreds of businesses offering similar […] The post Building brand awareness: Strategies for new businesses appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Culpwrit
SEPTEMBER 15, 2024
By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.
HMA Public Relations
SEPTEMBER 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
OnePitch
SEPTEMBER 19, 2024
You may have seen us during one of the stops on our Summer Tour, but we aren't stopping there! Starting in September, we are hitting the road to get to four more cities before the end of the year: DC, Atlanta, Dallas, and Philly.
Agility PR Solutions
SEPTEMBER 17, 2024
Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using […] The post 6 ways you can use AI to create stellar PR content appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
SEPTEMBER 18, 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting to prioritize evaluating our work on measurable results , usually built on data-driven strategies.
HMA Public Relations
SEPTEMBER 16, 2024
Fernanda Santos joins us for an updated #MediaMonday profile, where she shares tell us about her role as managing editor of The 19th News and how the publication amplifies the voices of underrepresented communities. Learn about some of Fernanda’s favorite stories to cover, the topics we can expect to see in her publication, and more fun facts in this feature.
OnePitch
SEPTEMBER 17, 2024
Aaron Mok is an AI contributor at Observer and a freelance writer.
Agility PR Solutions
SEPTEMBER 18, 2024
Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ “United Breaks Guitars” Incident In 2008, United Airlines faced a PR nightmare when a musician, Dave Carroll, had his guitar damaged by the airline and was dissatisfied […] The post 10 travel PR campaigns that went wrong appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Garrett Public Relations
SEPTEMBER 14, 2024
When you work in public relations, you often hear the same questions. “What does it take to get started with PR?” “How long does it take PR to work?” “Do I really need to use a media database or a wire service?” I recently led a webinar for Notified with hundreds of attendees (ICYMI, […] The post Answers to 11 of the Most Frequently Asked PR Questions appeared first on Garrett Public Relations.
Contently - Strategy
SEPTEMBER 18, 2024
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Buchanan PR
SEPTEMBER 17, 2024
“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of the most exciting times in a person’s life, without the “student” status to depend on, postgraduates face a daunting new landscape: the ever-changing job market.
Agility PR Solutions
SEPTEMBER 17, 2024
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1. Targeted Content Marketing Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Hoyt Organization
SEPTEMBER 16, 2024
The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities.
Bianchi Biz Blog
SEPTEMBER 19, 2024
CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.
Notified
SEPTEMBER 15, 2024
According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.
Agility PR Solutions
SEPTEMBER 16, 2024
Is your brand’s online conversation going unnoticed? Public online conversations can make or destroy a brand’s workflow. So, now more than ever, it’s critical to grasp the importance of social listening. Brands can improve their online appearance by using live streaming for business to enhance reach and boost engagement. According to a survey from Social […] The post 5 ways social listening can help you track online conversations and trends appeared first on Agility PR
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Wadds Inc.
SEPTEMBER 14, 2024
Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners. We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the fir
Steve Barrett on PR
SEPTEMBER 20, 2024
PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.
5W PR
SEPTEMBER 20, 2024
Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Its emerging potential as a strategic driver for enhancing and disseminating organizational knowledge is gaining recognition. Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.
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