This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic. But these are typically one-off outlets, and don’t show the overall change in the industry.
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trend
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […]. The post Do’s and don’ts to avoid having your pitch mocked on Twitter appeared first on Agility PR Solutions.
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.” COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].
The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. So if your paragraph is too long, then you might as well stamp on it in red ink: “Don’t bother reading this paragraph.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good. And, even for larger national chains, the outlook remains dire. According to recent media reports, […].
The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations. Approximately half of social media pros say they work more than their colleagues and plan to leave their current role […].
We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques. Communication is the bedrock of PR. And gaining attention, affinity, and trust is the goal of PR.
If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. I’m writing this blog post from an office adapted for a person with severe vision loss.
2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you’ve encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal health While you’re probably used to a stressful work life as a PR professional, […].
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.
Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this Reddit post (r/PublicRelations/): “I had an interview for a communications officer role and during this interview, I realized that I need to brush up on my PR/communication theories/skills.
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What 2020 has taught us about culture, the company surveyed more than 800 […]. The post COVID silver lining?
When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Planning virtual events may be new territory to some, so here are a few tips to make sure your event is just as successful as it would be in person. Choose Your Platform.
Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous salary is great, but employees demonstrate time and time again that […]. The post 7 strategies for increasing employee satisfaction in your company appeared first on Agility PR Solutions.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas. Basically, it’s following the Get PR Famous Formula which is being newsworthy, creating great hooks and finding the right journalist.
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world are contending with myriad daunting challenges as they report on a deadly pandemic, according […].
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
469 
Let's personalize your content