Ronn Torossian
JANUARY 4, 2021
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […]. The post B2B – A Whole New World appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 6, 2021
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.
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Cision
JANUARY 6, 2021
Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.
Onclusive
JANUARY 7, 2021
In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
JANUARY 8, 2021
Having well-organized media lists with quality contacts is the first step in developing relationships with the press and, ultimately, getting coverage. But how can you start building these relationships if you don’t have any relevant media contacts yet? Buying media lists for your PR efforts might suddenly seem like a good option. The truth is: […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JANUARY 8, 2021
The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it.
Agility PR Solutions
JANUARY 6, 2021
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public.
Prowly
JANUARY 6, 2021
The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” With social media and smartphones being omnipresent, the above quote is truer than ever. The phenomenon such as ‘Cancel Culture’ also doesn’t make it easy to […]. The post 2021: Digital PR is Here To Stay appeared first on Prowly Magazine.
Ronn Torossian
JANUARY 6, 2021
When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones. To many younger […]. The post Gen Z and SEL appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
JANUARY 5, 2021
One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding
Awario
JANUARY 5, 2021
Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.
Agility PR Solutions
JANUARY 6, 2021
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their job, with 16 percent indicating that they are in a lot of […]. The post Media pulse: European journalists fear job losses as COVID resurges appeared first on Agility PR Solutions.
Communications Conversations
JANUARY 8, 2021
I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue. More clearly stated: I think most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stephen Waddington
JANUARY 7, 2021
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when. Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. Don’t get me wrong.
Cision
JANUARY 7, 2021
Mark your calendar for some of these unique events for journalists and bloggers in the new year.
Agility PR Solutions
JANUARY 7, 2021
The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content.
Stuart Bruce
JANUARY 8, 2021
Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996. It is now … © Stuart Bruce - Planning and Managing Public Relations Campaigns – review of an excellent book was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
JANUARY 5, 2021
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. 1.
Cision
JANUARY 6, 2021
Find out what makes the next-gen Cision Communications Cloud among the best Public Relations software.
Agility PR Solutions
JANUARY 5, 2021
By now, the general public has become fairly familiar with the issues posed by climate change. The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back from taking small but steady steps to reduce their carbon footprint. PR agencies and […].
Steve Barrett on PR
JANUARY 8, 2021
The heinous mob attacks on the U.S. Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Culpwrit
JANUARY 4, 2021
Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career. The phrase? “It’s […]. The post Accepting the Agency Rose: My Pandemic Job Search appeared first on culpwrit.
Muck Rack
JANUARY 4, 2021
6 questions with Jessica Leigh Mattern from Meredith Corporation
Agility PR Solutions
JANUARY 4, 2021
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital and spending-focused publication The New Consumer examines examining consumer behaviors […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
JANUARY 5, 2021
Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.
Solo PR Pro
JANUARY 6, 2021
The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think about how you’ll charge clients in 2021 and beyond. After all, your profit margins should reflect the immense value you provide.
Agility PR Solutions
JANUARY 4, 2021
The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these changes has been felt across all areas of the marketing and media landscape, including influencer marketing.
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