Business Wire
SEPTEMBER 30, 2024
Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of developers, CIOs, and tech enthusiasts with just a few paragraphs? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.
5W PR
OCTOBER 1, 2024
Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. Nonetheless, its strategic significance is immense. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. PR transcends its traditional role in crisis management in today’s competitive landscape.
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PRSay
OCTOBER 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.
PR Fuel
OCTOBER 1, 2024
In a 2024 survey of over 3,000 journalists , 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services , you can reach you… Read more The post How to Choose the Best Press Release Services for Your Industry appeared first on eReleases.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Sword and the Script
OCTOBER 1, 2024
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what’s been the impact on PR and corporate communications?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
SEPTEMBER 30, 2024
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy. When a company embraces a genuine purpose, it doesn’t just advertise—it creates stories that resonate […] The post How purpose-driven marketing generates sustainable earned media appeared first on Agi
PR for Anyone
OCTOBER 1, 2024
Diane Forster is an award-winning TV host, bestselling author, and the creator of the I Have Today TV Network, the first personal development and transformational network specifically for women over 40. She’s also the winner of the title “America’s Mindset Coach” and an expert in intentional living. In this episode, Diane Forster shares her inspiring journey of transformation.
Awario
OCTOBER 4, 2024
Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.
Ronn Torossian
SEPTEMBER 29, 2024
The landscape of work has undergone a radical transformation in recent years, with remote work becoming a mainstream option for professionals across various industries. As more individuals embrace flexible work arrangements, the rise of digital nomadism has emerged, creating a unique opportunity for hotels to capture a new segment of travelers. These modern-day explorers combine […] The post Adapting to the Future of Remote Work: Marketing Hotels as Remote Work Retreats for Digital Nomads
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
OCTOBER 3, 2024
Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.
Agility PR Solutions
OCTOBER 2, 2024
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector. If this has piqued your curiosity, hold tight and we’ll talk more about how this relationship works and why it needs […] The post How media monitoring enhances healthcare communication—industry-specific insights appeared first on Agility PR Solutions.
Steve Barrett on PR
OCTOBER 3, 2024
Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to keep pace with.
Axia PR
OCTOBER 2, 2024
New capabilities, new clients, and new successes. Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! Big things are happening at Axia as our capabilities and agency expand. We’re excited and gratified to share the news with you today.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
OCTOBER 4, 2024
We’re taking our livestream series Strategies & Tactics Live to Anaheim, Calif., this Oct. 15-17. Join us live on PRSA’s LinkedIn page during ICON 2024 for the following conversations: Oct. 15, 10 a.m. PT — Join Cheron Porter, EVP at INLIVIAN, as she breaks down how to cultivate a culture of belonging in the workplace. Don’t miss the chance for insights into how to redefine your organization’s culture.
Agility PR Solutions
OCTOBER 2, 2024
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 percent year over year, according to the same report, there is no doubt that communicators will […] The post How brands can stand out in the Retail Media Network landscape appeared first on Agility PR Solutions.
Contently - Strategy
SEPTEMBER 30, 2024
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on soci
Notified
OCTOBER 3, 2024
In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Institute for Public Relations
OCTOBER 1, 2024
IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. McKinsey & Company examined the economic state of Latino consumers in the United States to identify their spending habits post-pandemic and where their needs were unmet. The data were compiled from a … Continue reading Are Latino Consumers Dissatisfied With Current Product Options?
Agility PR Solutions
OCTOBER 2, 2024
Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer. So, it’s an ideal choice for businesses irrespective of their niche of choice or the […] The post How A/B testing saves your Facebook ad budget—and 7 steps to utilizing it effectively appeared first on Agility PR Solutions.
Wadds Inc.
SEPTEMBER 29, 2024
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.
Notified
OCTOBER 4, 2024
In the fast-paced world of public relations , even the most experienced pros can make writing mistakes. That's why having a skilled editorial team is essential. In our final episode of How We Help , Allen Murphy goes head-to-head with one of our expert editors, Alyssa, in a grammar challenge.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Institute for Public Relations
OCTOBER 1, 2024
This summary is provided by the IPR Organizational Communication Research Center. Dr. Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs. An online survey of 740 full-time employees working at medium or large organizations in … Continue reading Does CSR Affect Employee Trust?
Agility PR Solutions
OCTOBER 2, 2024
Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. This helps them connect with their audience, stand out from competitors, and create lasting impressions. Clear, consistent communication builds trust and loyalty. When a brand can convey its mission across […] The post The role of effective communication in building a strong brand identity—and practical tips appeared fir
5W PR
OCTOBER 4, 2024
In the digital age, where consumers face a constant barrage of advertisements, businesses are continuously seeking innovative ways to stand out and drive results. Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones. However, there is one powerful tool that often remains underutilized, and that’s public relations.
Notified
OCTOBER 1, 2024
Traditionally, measuring press release success involved counting impressions. But while impressions are important, they don't tell the entire story.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Institute for Public Relations
OCTOBER 1, 2024
This summary is provided by the IPR Organizational Communication Research Center. Dr. Anu E. Sivunen, Dr. Ward van Zoonen, and Dr. Jeffrey W. Treem explored how emotions are expressed on enterprise social media and how an employer-moderated channel impacted employees’ displays of emotion. The researchers conducted in-depth interviews with 39 employees (e.g., flight attendants, customer experience … Continue reading How is Enterprise Social Media Used by Employees?
Agility PR Solutions
SEPTEMBER 30, 2024
PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void. This is where target market segmentation comes into play. By precisely identifying and understanding your audience, you can […] The post How to perform target market segmentation in 7 steps appeared first on Agility PR Solutions.
5W PR
OCTOBER 3, 2024
The influencer marketing landscape has dramatically transformed in recent years, evolving from a niche tactic to a cornerstone of many modern marketing strategies. As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales.
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