Business Wire
SEPTEMBER 30, 2024
Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of developers, CIOs, and tech enthusiasts with just a few paragraphs? Crafting a press release in the technology sector is not just about sharing news—it's about telling a story that resonates with a highly discerning audience.
5W PR
OCTOBER 1, 2024
Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. Nonetheless, its strategic significance is immense. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. PR transcends its traditional role in crisis management in today’s competitive landscape.
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PRSay
OCTOBER 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.
PR Fuel
OCTOBER 1, 2024
In a 2024 survey of over 3,000 journalists , 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services , you can reach you… Read more The post How to Choose the Best Press Release Services for Your Industry appeared first on eReleases.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Sword and the Script
OCTOBER 1, 2024
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what’s been the impact on PR and corporate communications?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
SEPTEMBER 29, 2024
In recent years, a new trend has emerged within the travel industry: “bleisure” travel, which blends business with leisure. As remote work and flexible travel schedules become more common, many business travelers are extending their stays to enjoy leisure activities, turning a work trip into a more holistic travel experience. For boutique and concept hotels, […] The post The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Co
Agility PR Solutions
SEPTEMBER 30, 2024
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy. When a company embraces a genuine purpose, it doesn’t just advertise—it creates stories that resonate […] The post How purpose-driven marketing generates sustainable earned media appeared first on Agi
PRSay
OCTOBER 3, 2024
Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.
Awario
OCTOBER 4, 2024
Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
SEPTEMBER 29, 2024
The landscape of work has undergone a radical transformation in recent years, with remote work becoming a mainstream option for professionals across various industries. As more individuals embrace flexible work arrangements, the rise of digital nomadism has emerged, creating a unique opportunity for hotels to capture a new segment of travelers. These modern-day explorers combine […] The post Adapting to the Future of Remote Work: Marketing Hotels as Remote Work Retreats for Digital Nomads
PR for Anyone
OCTOBER 1, 2024
Diane Forster is an award-winning TV host, bestselling author, and the creator of the I Have Today TV Network, the first personal development and transformational network specifically for women over 40. She’s also the winner of the title “America’s Mindset Coach” and an expert in intentional living. In this episode, Diane Forster shares her inspiring journey of transformation.
Axia PR
OCTOBER 2, 2024
New capabilities, new clients, and new successes. Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! Big things are happening at Axia as our capabilities and agency expand. We’re excited and gratified to share the news with you today.
Agility PR Solutions
OCTOBER 2, 2024
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector. If this has piqued your curiosity, hold tight and we’ll talk more about how this relationship works and why it needs […] The post How media monitoring enhances healthcare communication—industry-specific insights appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
OnePitch
OCTOBER 1, 2024
Nicole Schuman is the Managing Editor at PRNEWS. During the episode, Nicole shares her take on responding to emails, gives examples of pitches that landed and highlights the importance of building relationships and the best ways to connect with her.
PRSay
OCTOBER 4, 2024
We’re taking our livestream series Strategies & Tactics Live to Anaheim, Calif., this Oct. 15-17. Join us live on PRSA’s LinkedIn page during ICON 2024 for the following conversations: Oct. 15, 10 a.m. PT — Join Cheron Porter, EVP at INLIVIAN, as she breaks down how to cultivate a culture of belonging in the workplace. Don’t miss the chance for insights into how to redefine your organization’s culture.
HMA Public Relations
OCTOBER 3, 2024
Press releases are here to stay, with 93 percent of PR professionals planning to send more in the next year. Discover how teams are capturing attention and driving engagement through press releases, and gain insights from a new report in this post by Justin Liggin. Read more!
Agility PR Solutions
OCTOBER 2, 2024
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 percent year over year, according to the same report, there is no doubt that communicators will […] The post How brands can stand out in the Retail Media Network landscape appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stern + Associates
OCTOBER 3, 2024
If you think about a rocket launch – the countdown, the takeoff, all the smoke and noise – do you think of it as an end or a beginning? We’d likely agree it’s the latter: the point of a launch is to get the rocket off the ground and into outer space, and then keep it in space for some time. A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact.
Notified
OCTOBER 1, 2024
Traditionally, measuring press release success involved counting impressions. But while impressions are important, they don't tell the entire story.
HMA Public Relations
SEPTEMBER 30, 2024
Happy #MediaMonday! Check out a recent feature from our Detroit PRGN partner, Bianchi Public Relations, highlighting one of the top voices in robotics journalism—Tim Culverhouse, the editorial director of Robotics 24/7. Learn more about the stories Tim is looking for in this post!
Agility PR Solutions
OCTOBER 2, 2024
Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer. So, it’s an ideal choice for businesses irrespective of their niche of choice or the […] The post How A/B testing saves your Facebook ad budget—and 7 steps to utilizing it effectively appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
OCTOBER 3, 2024
Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to keep pace with.
Notified
OCTOBER 3, 2024
In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.
OnePitch
OCTOBER 3, 2024
Pitching can feel like a challenging dance; mastering the right moves takes practice and effort. Yet, when done well, it leaves a lasting impression. So, how can PR professionals effectively capture the attention of feature writers—the storytellers who bring compelling narratives to life? As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.
Agility PR Solutions
OCTOBER 2, 2024
Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. This helps them connect with their audience, stand out from competitors, and create lasting impressions. Clear, consistent communication builds trust and loyalty. When a brand can convey its mission across […] The post The role of effective communication in building a strong brand identity—and practical tips appeared fir
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Wadds Inc.
SEPTEMBER 29, 2024
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.
Notified
OCTOBER 4, 2024
In the fast-paced world of public relations , even the most experienced pros can make writing mistakes. That's why having a skilled editorial team is essential. In our final episode of How We Help , Allen Murphy goes head-to-head with one of our expert editors, Alyssa, in a grammar challenge.
Bianchi Biz Blog
OCTOBER 3, 2024
It’s no secret, media pitching these days can be a challenge. Why? Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive
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