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I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide. The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial in
In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions.
I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions and my answers.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Why? Well, COVID-19 of course. And we have a new President and new leadership in Congress. And we’ve experienced a year of attention to the realities of life for people of color and LGBTQ people like no other in recent history.
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]. The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine.
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]. The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine.
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics.
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget. Company Website Before companies are able to think about the ways they can market […].
In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. And, it’s not just the New York Times’ of the world either.
Rachel Wearmouth joins the Daily Mirror as Senior Political Correspondent; Ruby Hinchliffe is now Reporter for FTAdviser; Lucy Blackwell returns to role at Bauer Media.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial opportunities. Fast forward to the present, social media sites have transformed into indispensable sales generation tools.
I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. On the other hand, I spend an inordinate amount of time on LinkedIn–for a variety of reasons (mostly, because my customers and potential customers are here).
That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of agencies offering marketing support, all of which require marketing professionals to provide their services.
From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have been faced with complicated decisions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to the four walls of an office, e-commerce is […]. The post How effective is email marketing in 2021?
PR practitioners must measure carbon in the rush to address ESG concerns. A report published today suggests that the UK is woefully unprepared for climate risk. As society emerges from the COVID-19 pandemic, the call to build back better is growing louder and louder. Organisations recognise the urgent need to address a broader stakeholder group beyond shareholders, and a wider set of metrics beyond financial performance.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent findings show that globally, around 410 million people visit blogs every month. More importantly, businesses […].
Channel 4 appoints Mel Bezalel as Commissioning Editor for E4; Mark Allen Group acquires several Elsevier titles; Yasir Khan appointed Editor-in-Chief of TRF.
What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field. When you are captivating, you attract new customers and clients because you draw people in. Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a
At long last, you’ve achieved the ultimate dream: working for yourself. You're a solo PR pro now! Finally, you have almost complete control over your career. You can choose when you work, where you work from, the types of projects you do and your ideal client profile. But being your own boss is far from easy. Once you’re set free, time management can become quite difficult.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball. The firm’s newly released 2021 Authenticity Gap study examines the actions brands need to […].
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things.
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