Business Wire
MAY 18, 2021
Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.
Cision
MAY 17, 2021
Avoid using these words in your press releases and pitches.
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ImPRessions - Crenshaw Communications
MAY 18, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.
Garrett Public Relations
MAY 16, 2021
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PRSay
MAY 21, 2021
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
MAY 18, 2021
Press releases are a cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […]. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention. A narrative has to be used to convey […]. The post Brand Management Storytelling appeared first on.
Onclusive
MAY 19, 2021
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning. In this webinar, you’ll learn: Planning principles and some popular models How to use AMEC’s Integrated Evaluation Framework as a planning tool The role of PR analytics data & insight i
PRSay
MAY 17, 2021
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population. Disneyland reopened. Fans are returning to baseball stadiums and basketball arenas. The economy is showing signs of renewed life. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
MAY 19, 2021
Läs intervjun med Lina Kellgren, marknadschef på Berghs, om hur de har lyckats ställa om och förändra utbildningen för att matcha såväl dagens förväntningar som morgondagens behov.
Ronn Torossian
MAY 17, 2021
There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new. According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms. And […]. The post Four Strategies for Ensuring Your Livestream Is a Success appeared first on.
Agility PR Solutions
MAY 18, 2021
The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals. While data investments are […].
Axia PR
MAY 18, 2021
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. Guest: Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Awario
MAY 18, 2021
Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page.
Ishmael's Corner
MAY 18, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck.
Agility PR Solutions
MAY 20, 2021
The global pandemic has had a big impact on every single industry, and the businesses that managed to continue operating likely used PR and marketing strategies. PR professionals have learned plenty of lessons over the past year, including the importance of transparency and authenticity. Truth and honesty One essential tip in terms of crisis PR & communications […].
Sword and the Script
MAY 18, 2021
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
MAY 21, 2021
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
Cision
MAY 20, 2021
Entering the job market can be daunting. Save these resources, including newsletters and job boards, for finding journalism jobs.
Agility PR Solutions
MAY 20, 2021
Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists. “I was very moved to judge this year’s […].
The Resolution Blog
MAY 18, 2021
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Muck Rack
MAY 17, 2021
6 questions with Nicquel Terry Ellis from CNN
Cision
MAY 20, 2021
Justin Cash is now Online Editor at Financial News; Tyla has announced a number of updates to its editorial team; Rachel Christie appointed Houses Editor at Livingetc.
Agility PR Solutions
MAY 16, 2021
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the firm’s recent survey, conducted by Forrester Consulting, which asked decision makers about their organization’s customer insights […].
Practical Law Construction
MAY 18, 2021
Roughly a year has passed since the COVID-19 lockdowns were implemented. Despite much upheaval, project delays, and supply chain issues, it appears that projects across the globe may finally be getting back a sense of normality. To this day, however, much uncertainty remains for project owners, contractors and sub-contractors regarding how COVID-19 will affect their legal rights under contract.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
MAY 19, 2021
Get to know Polina Marinova, founder and author of The Profile
Cision
MAY 18, 2021
Amber de Botton will be Head of UK News at ITV News from 21 June; Lynsey Barber and Jess Clark join The Sun; Hearst Institute Writers hired.
Agility PR Solutions
MAY 20, 2021
Many people don’t know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials, networking, and word-of-mouth. Although these are great ways to sway customers, they have […].
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