Business Wire
MAY 18, 2021
Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.
ImPRessions - Crenshaw Communications
MAY 18, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.
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Cision
MAY 17, 2021
Avoid using these words in your press releases and pitches.
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention. A narrative has to be used to convey […]. The post Brand Management Storytelling appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
MAY 19, 2021
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning. In this webinar, you’ll learn: Planning principles and some popular models How to use AMEC’s Integrated Evaluation Framework as a planning tool The role of PR analytics data & insight i
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 19, 2021
En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser.
Ronn Torossian
MAY 17, 2021
There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new. According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms. And […]. The post Four Strategies for Ensuring Your Livestream Is a Success appeared first on.
Garrett Public Relations
MAY 16, 2021
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have […].
PRSay
MAY 21, 2021
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
MAY 19, 2021
Läs intervjun med Lina Kellgren, marknadschef på Berghs, om hur de har lyckats ställa om och förändra utbildningen för att matcha såväl dagens förväntningar som morgondagens behov.
The Resolution Blog
MAY 18, 2021
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was […].
Agility PR Solutions
MAY 18, 2021
The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals. While data investments are […].
PRSay
MAY 17, 2021
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population. Disneyland reopened. Fans are returning to baseball stadiums and basketball arenas. The economy is showing signs of renewed life. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
MAY 20, 2021
Justin Cash is now Online Editor at Financial News; Tyla has announced a number of updates to its editorial team; Rachel Christie appointed Houses Editor at Livingetc.
Ishmael's Corner
MAY 18, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck.
Awario
MAY 18, 2021
Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page.
Axia PR
MAY 18, 2021
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. Guest: Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
MAY 18, 2021
Amber de Botton will be Head of UK News at ITV News from 21 June; Lynsey Barber and Jess Clark join The Sun; Hearst Institute Writers hired.
Sword and the Script
MAY 18, 2021
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently.
Agility PR Solutions
MAY 20, 2021
The global pandemic has had a big impact on every single industry, and the businesses that managed to continue operating likely used PR and marketing strategies. PR professionals have learned plenty of lessons over the past year, including the importance of transparency and authenticity. Truth and honesty One essential tip in terms of crisis PR & communications […].
Steve Barrett on PR
MAY 21, 2021
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
MAY 20, 2021
Entering the job market can be daunting. Save these resources, including newsletters and job boards, for finding journalism jobs.
Stuart Bruce
MAY 18, 2021
Research by the PRCA Misinformation in the Climate Crisis Strategy Group reveals an industry ready to tackle climate misinformation, but nervous about expertise and bandwagoning. … © Stuart Bruce - PR industry must do more to fight climate misinformation was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Agility PR Solutions
MAY 20, 2021
Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists. “I was very moved to judge this year’s […].
Axia PR
MAY 18, 2021
Honesty is certainly the best policy when communicating within your company. Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Practical Law Construction
MAY 18, 2021
Roughly a year has passed since the COVID-19 lockdowns were implemented. Despite much upheaval, project delays, and supply chain issues, it appears that projects across the globe may finally be getting back a sense of normality. To this day, however, much uncertainty remains for project owners, contractors and sub-contractors regarding how COVID-19 will affect their legal rights under contract.
Cision
MAY 21, 2021
Angela Fritz joins CNN’s Climate Team, Elizabeth Bruenig joins The Atlantic, and more.
Agility PR Solutions
MAY 16, 2021
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the firm’s recent survey, conducted by Forrester Consulting, which asked decision makers about their organization’s customer insights […].
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