Cision

FEBRUARY 11, 2021

Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic.

Blogging 424

Blogging Media 424

Business Wire

FEBRUARY 11, 2021

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer. When prompting the admissions officer to delve into some of the ways they’re increasing their diversity and reasons why their program has traditionally lacked diversity in the past, the response was, “if I’m being honest, we just don’t get the applicants.”.

Blogging 335

Blogging Publicity 335

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Financial Storytelling 221

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Branding Brand 369

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

Brand24

FEBRUARY 12, 2021

Check our list of top tools to monitor hashtag performance. Some of them are completely free, some offer a free trial. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog.

Tools 218

Tools Blogging How To Facebook 218

Muck Rack

FEBRUARY 8, 2021

There’s a right way—and a wrong way—to leverage newsjacking

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Business Wire

FEBRUARY 8, 2021

Chinese New Year (CNY) is just around the corner! Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021. In Chinese culture, the ox is considered industrious and methodical. Consequently, the Year of the Ox is a time when hard work will be rewarded.

Blogging 251

Blogging Industry Publicity 251

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

FEBRUARY 11, 2021

In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone, 79% of Americans had a social media profile. What began as a way for friends and […]. The post Selling on Social Media appeared first on.

Social Media 195

Social Media Media Data Agency 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.

Agency 195

Agency Strategy Communications How To 195

Muck Rack

FEBRUARY 11, 2021

Media pitch coach: The art of finding and shaping the story

Pitching 195

Pitching Media 195

Business Wire

FEBRUARY 9, 2021

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6 Trillion.

Financial 246

Financial Advertising Advertising Groups 246

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

FEBRUARY 8, 2021

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street. The 2020 Edelman Trust Barometer reported […]. The post Empowering Social Employees appeared first on.

Employee 195

Employee Consumer Report Branding 195

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts. Achieving organizational success requires executive participation in building the corporate communications strategy, and without this cooperation, aligning goals will prove challeng

Communications 195

Communications Corporate Leadership Reputation 195

Agility PR Solutions

FEBRUARY 8, 2021

Everyone has seen bad examples of digital communication—especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? Here’s how we’re handling it for […].

Examples 190

Examples Communications Brand Branding 190

Cision

FEBRUARY 12, 2021

Learn the storytelling PR pros from top brands use to get results.

Storytelling 178

Storytelling How To Branding Brand 178

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more.

Strategy 178

Strategy Storytelling Examples Communications 178

Steve Barrett on PR

FEBRUARY 12, 2021

As the coronavirus lockdown approaches its one-year anniversary, the intense pressure on women in PR and the general workforce is starting to take its toll.

Crisis 177

Crisis Blogging 177

Agility PR Solutions

FEBRUARY 11, 2021

The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here are five ways in which COVID-19 has transformed PR, for the better. The importance of […].

Tourism 179

Tourism Travel Creativity Publicity 179

Muck Rack

FEBRUARY 12, 2021

4 things I learned from a journalist who didn’t cover my pitch

Pitching 173

Pitching 173

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

FEBRUARY 8, 2021

It’s February, the month we mark Black History Month. Often, we use this cultural observance to reflect and honor Black Americans who impacted our lives through their struggles, innovations, advocacy and accomplishments. We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month.

Media 158

Media Policies System Pitching 158

Contently - Strategy

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC.

How To 145

How To Content Marketing Banking Advertising 145

Agility PR Solutions

FEBRUARY 11, 2021

To no one’s surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant avenue to reach consumers with captivating content in real-time to drive behavior.

Marketing 167

Marketing Social Media Consumer Media 167

Cision

FEBRUARY 12, 2021

Zoe Ruffner, Channing Hargrove join Grazia USA, Jonathan Shieber, Kristen Korosec promoted at TechCrunch, and more.

Media 137

Media Blogging 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

FEBRUARY 8, 2021

PR and social media go hand-in-hand. One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Social Media 127

Social Media Media Reputation Agency 127

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Agility PR Solutions

FEBRUARY 9, 2021

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions.

SEO 166

SEO Agency Media Analysis 166