Business Wire
MAY 12, 2021
Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?
Cision
MAY 12, 2021
Find out what you may have missed from the State of the Media Summit.
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ImPRessions - Crenshaw Communications
MAY 12, 2021
Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person.
Ronn Torossian
MAY 14, 2021
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever. Fortunately and despite the difficult situation, right now is the perfect time for remote learning given the vast array of tools and software available to help students and professors […]. The post Remote Learners Surveillance and PR Lessons appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
MAY 13, 2021
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 13, 2021
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .
Ronn Torossian
MAY 10, 2021
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business site and you are likely to find a blog with tips, reviews, stories and more […]. The post Why is Blogging Important in 2021? appeared first on.
Onclusive
MAY 10, 2021
What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The team first analyzed cross-industry releases before drilling down into industry verticals. Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry
Cision
MAY 11, 2021
Multiple appointments at Capital Monitor; WalesOnline establishes a Cardiff team; Kelsey Hayes has new role at POLITICO Europe.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ImPRessions - Crenshaw Communications
MAY 10, 2021
Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.
PRSay
MAY 12, 2021
Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Save $100 with coupon code PRSA21! The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy.
Agility PR Solutions
MAY 10, 2021
Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms reveals that a full 50 percent of consumers say their impression of a brand is […].
Cision
MAY 13, 2021
Mike Hughes is now Wales News Editor at Global; Carrie Mitchell appointed Acting Editor at i-on magazine; Calum Di Lieto made Editor of new title Performance Marketing World,
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
MAY 13, 2021
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.
Critical Mention
MAY 12, 2021
Share Tweet Share. Tired of constantly being blocked from tracking or reading mentions from top articles because you’ve reached your free limit for the day? In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content.
Steve Barrett on PR
MAY 14, 2021
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
Muck Rack
MAY 12, 2021
Muck Rack adds newsletter authors to its industry-leading media database
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 14, 2021
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk negatively of. Celebrity endorsements used to […]. The post Influencers are the new brand mascots—are yours trustworthy?
Cision
MAY 13, 2021
See what you may have missed at the State of the Media Summit.
PRSay
MAY 14, 2021
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. She served as a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University before becoming the director of the School
Muck Rack
MAY 10, 2021
How PR pros can defend against allegations of misinformation
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MAY 11, 2021
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is a challenge. The new research commissioned by automated customer experience (ACX) firm Ada, conducted by […].
Cision
MAY 14, 2021
Versha Sharma named EIC of Teen Vogue, Kate Marino, Megan Farokhmanesh join Axios, and more.
Axia PR
MAY 11, 2021
A website that’s accessible to those with disabilities will get more customers. Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.
Solo PR Pro
MAY 11, 2021
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MAY 10, 2021
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive search firm Russell Reynolds Associates sheds light on the significant challenges and impacts business […].
Cision
MAY 10, 2021
I vilken utsträckning behöver noterade bolag återge motpartnamn i sin informationsgivning enligt EU:s marknadsmissbruksförordning (MAR).
PRSay
MAY 10, 2021
On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications.
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