Business Wire

OCTOBER 4, 2021

Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovation

Blogging 425

Blogging Customer Service Engineering Technology 425

Onclusive

OCTOBER 5, 2021

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.

How To 370

How To Resources Leadership Agency 370

Ronn Torossian

OCTOBER 4, 2021

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers. In environmentally friendly marketing campaigns, brands illustrate how they change their missions and practices from revenue-driven to […].

Marketing 365

Marketing Strategy Brand Branding 365

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage.

Trends 293

Trends Pitching Agency B2B 293

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

OCTOBER 5, 2021

Harriet Walker, Fashion Editor at The Times, has returned from leave; Louis Wise joins the FT’s How To Spend It as Acting Commissioning Editor; Laura Withers is now Features Editor at MyLondon.

Fashion 209

Fashion How To Media Blogging 209

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. 4 — the first day of ICON 2021.

Employee 217

Employee Leadership Crisis Management Viral 217

Awario

OCTOBER 5, 2021

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.

Tools 196

Tools Branding Brand 196

Cision

OCTOBER 4, 2021

See what people were talking about on social this month.

Social Media 318

Social Media Trends Media Blogging 318

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors.

Industry 195

Industry Media Reputation Report 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. 15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications tr

Media Relations 202

Media Relations Media Pitching Case Study 202

Agility PR Solutions

OCTOBER 6, 2021

Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both. If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) content for increased engagement and sales. The platform allows businesses to reach their audience in a way that feels more […].

Instagram 176

Instagram Marketing Social Media Media 176

Cision

OCTOBER 7, 2021

Rohan Banerjee joins arts and culture desk of The Telegraph; Niko Kommenda to be a Reporter with the FT visual stories team; Max Goldbart now International TV Editor at DEADLINE.

International 156

International Internal Media Report 156

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? It’s important to listen first and then respond. When you go to a cocktail party, you don’t walk in and ask the first person to marry you (although that would make for a great reality show).

How To 130

How To Pitching Film Video 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

OCTOBER 8, 2021

Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic. “I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. 7. “And I see an opportunity to be more creative.”.

Creativity 177

Creativity Facebook Technology Television 177

Agility PR Solutions

OCTOBER 5, 2021

A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are possible on a budget. Part 1: Build Your Brand Before PRing your brand, you have […].

Industry 164

Industry Branding Brand Marketing 164

Cision

OCTOBER 7, 2021

Surprise and delight with your pitches this holiday season.

Pitching 277

Pitching How To Strategy 277

PR for Anyone

OCTOBER 6, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Have a good charitable idea? Pitch it to the media! Combine your expertise with a project that the media can help you with and watch your story land. Making a difference in a community or a person’s life can be inspiring enough to end up on TV.

Pitching 130

Pitching Television Energy Interviews 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. “Make your own path, and stay human.”. Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture.

Agency 165

Agency Creativity Branding Brand 165

Agility PR Solutions

OCTOBER 7, 2021

Omnichannel marketing is a multichannel and/or public relations strategy that gives customers a unified brand experience across all customer touchpoints. To remain relevant today, marketers have to acquire and retain customers in a challenging environment. Omnichannel marketing involves the integration of various channels that organizations use to interact with their customers to create a seamless user experience. […].

How To 163

How To Marketing Strategy Brand 163

Cision

OCTOBER 7, 2021

Have some free time as the holidays approach? Add one or more of these events for journalists and bloggers to your calendar.

Blogging 156

Blogging Media 156

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. This is a humdinger of a summary and I’ve spent (too) many hours on it. As such, I don’t have anything witty to say up top – so let’s dive right into it.

Software 151

Software Tools Print Technology 151

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

OCTOBER 7, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Joseph Abreu, APR. Location: Fort Myers, Fla. Current job title: Chief Communications Officer, Lee County Clerk of the Court & Comptroller. Board nominee position: Treasurer. Alma mater: The University of Florida (GO GATORS!). Number of years a PRSA member: 18 (plus two years as a PRSSA member).

Meeting 147

Meeting Government Ethics Leadership 147

Agility PR Solutions

OCTOBER 3, 2021

The climate crisis has never been a bigger issue than it is today, as everyone from politicians to school children are taking notice. As the environment is at the forefront of many people’s mind, its cultural capital is extended to influence people’s purchasing behavior. So much so that, as studies have found, the majority of […]. The post 4 important benefits of building a sustainable brand image appeared first on Agility PR Solutions.

Branding 163

Branding Brand Crisis Study 163

Cision

OCTOBER 8, 2021

Althea Legaspi joins Rolling Stone, Neel Patel hired by The Daily Beast, and more.

Media 178

Media Blogging 178

Muck Rack

OCTOBER 7, 2021

How to conduct a good interview: 14 go-to interview techniques for journalists

Interviews 174

Interviews How To 174

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

OCTOBER 5, 2021

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones. Guest: Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.

Corporate 114

Corporate Communications How To 114

Agility PR Solutions

OCTOBER 5, 2021

There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams function as a unit to complete a specific […]. The post 5 reasons why PR and sales teams should work together appeared first on Agility PR Solutions.

Publicity 162

Publicity 162

Steve Barrett on PR

OCTOBER 7, 2021

The precocious founder and CEO of the social behemoth is failing in his mission to create a more open and connected world.

Facebook 181

Facebook Blogging 181