Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

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YouTube Facebook Creativity Social Media 101

Ronn Torossian

JANUARY 19, 2019

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […].

Industry 150

Industry Technology Blogging Publicity 150

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

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Conference Content Marketing Marketing International 256

Business Wire

JANUARY 22, 2019

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

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Measurement Analytics Publicity 183

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

JANUARY 24, 2019

The digital economy has also transformed the public relations industry, both in Europe and across the globe. The post Business Not As Usual. Public Relations in the Digital Economy appeared first on Prowly Magazine.

Publicity 208

Publicity Industry 208

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How do you make something as ordinary as quotes from executives a real asset?

Storytelling 174

Storytelling Corporate Internal International 174

Agility PR Solutions

JANUARY 21, 2019

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press. Nevertheless, PR […]. The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions.

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Branding Brand Publicity Company 153

PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

Communications 145

Communications Viral YouTube Creativity 145

Steve Barrett on PR

JANUARY 24, 2019

Steve Barrett reports from the small ski resort in Switzerland that becomes the focal point of global politicians, businesspeople, and nonprofits for one week in January every year.

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Nonprofit Report 118

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea of where you want to go in your career.

Internal 160

Internal International How To Skype 160

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Communications Conversations

JANUARY 24, 2019

If things keep progressing the way they are now, the answer to my question in the headline is most certainly “yes!” Why do I have such confidence? Last summer, Forbes started using a new CMS, dubbed “Bertie.” This new AI-driven tool recommends article topics for Forbes massive contributor network based on their previous articles.

Tools 103

Tools Pitching Video Writing 103

Agility PR Solutions

JANUARY 23, 2019

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […].

Social Media 103

Social Media Branding Brand Media 103

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR News

JANUARY 24, 2019

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. More civilized isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued.

Blogging 107

Blogging Marketing Social Media Media 107

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The ads appear at the top and bottom of search results and aside from a small ad label look almost identical to organic search results.

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LinkedIn Google Facebook Twitter 91

PRSay

JANUARY 25, 2019

In honor of the recent “Mission: Impossible” marathon on TV, I bring you a tale of an urban legend that wasn’t, and what it reminded me about creating truly great content. (No, this post is not sponsored by Paramount Pictures, but I wish it were.). A few weeks ago my brother and I were talking about “Fallout “ — the new “Mission Impossible” flick — and he claimed that Tom Cruise learned to operate a helicopter for it, and actually flew all the helicopter sequences in this movie

Film 87

Film Training Media Relations Pitching 87

Agility PR Solutions

JANUARY 21, 2019

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […].

Consumer 102

Consumer Retail Trends Publicity 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Waxing UnLyrical

JANUARY 24, 2019

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. Only when we have a clear understanding of the desired results, what success looks like, the timeframe for delivering these results, the budget and resources available to us and the parameters within which we must operate can we begin to develop a plan to achi

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Agency Banking Energy Community 92

MaccaPR

JANUARY 25, 2019

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soirée at Quincy Street. In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a

How To 83

How To Marketing Local Branding 83

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.

Branding 76

Branding Brand Banking Consumer 76

Agility PR Solutions

JANUARY 24, 2019

Social media is part of people’s everyday routines because it helps them build a community with others around the world. And this community-building happens at a worker-bee pace—30 percent of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from […].

Social Media 87

Social Media Media Survey Community 87

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? For a lot of folks, these terms are understood interchangeably. However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success. Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way.

Advertising 74

Advertising Advertising Enterprise Print 74

Communications Conversations

JANUARY 22, 2019

I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble. Not “they might not survive the year”-type trouble.

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Newspapers Education Writing Industry 74

Muck Rack

JANUARY 25, 2019

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

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Agility PR Solutions

JANUARY 23, 2019

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. However, this has become increasingly difficult as the lines between public relations […].

Trends 84

Trends Industry Publicity 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Karen Freberg

JANUARY 21, 2019

With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes. While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. However, the classroom will be a time zone hours away.

Social Media 75

Social Media Media Education Conference 75

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. I help out with Alnwick RFC under 13s rugby team at weekends. My son is one of the players. We headed to the coast for a game against Whitley Bay. Today was Silent Sunday, a RFU initiative where coaches stand back and players manage the team themselves.

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Twitter Print Crisis Travel 61

PR Insiders

JANUARY 24, 2019

“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.

Case Study 60

Case Study Study Media Blogging 60