ImPRessions - Crenshaw Communications
MARCH 14, 2019
No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”. So the press release is here to stay. But do you need a press release for your announcement?
PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.
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Deirdre Breakenridge
MARCH 12, 2019
I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate.
Ronn Torossian
MARCH 11, 2019
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable. While a piece in The New York Times might not seem in the cards, there are […]. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
NewsWhip
MARCH 13, 2019
[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Muck Rack
MARCH 12, 2019
The SEO factors that matter to PR pros today (and will still matter in 5 years)
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. They’re competing against well-known companies that have massive tricked out booths, and also trying to steal attention from other strivers. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona.
Agility PR Solutions
MARCH 11, 2019
According to Forbes, Generation Z will account for 40 percent of all consumers by next year. As marketers, it’s important to understand these consumers’ habits, interests, and behaviors to create a successful and targeted content strategy. New research from teen-focused marketing agency Fuse of 1,000 Gen Zers outlines the 4 C’s of Content, which can help brands to […].
Communications Conversations
MARCH 12, 2019
Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one that’s full of history and heated debated on both sides of the coin. But, in 2019, I think it’s a question worth seriously considering. Do you really still need to be using press releases as part of your PR/comms strategy?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Muck Rack
MARCH 11, 2019
Ghosted by the press?
The Proactive Report
MARCH 12, 2019
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.
Agility PR Solutions
MARCH 13, 2019
The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers. But the field is not without its own pitfalls. The biggest […]. The post Why influencers ignore your emails—and what to do about it appeared first on Agility PR Solutions.
Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Contently - Strategy
MARCH 13, 2019
William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most. What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. For anyone who’s ever put off a college essay, stumbled over a cover letter, or even struggled with an email, you can relate.
Muck Rack
MARCH 13, 2019
Why PR professionals should trust a journalist to stay in touch
Agility PR Solutions
MARCH 12, 2019
Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries, emerging methodologies, lower pricing and easier access to consumers. Change creates opportunity Research and insights is clearly […].
Critical Mention
MARCH 15, 2019
With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently - Strategy
MARCH 15, 2019
Encouraging any group of employees to march in step is difficult. The process gets even harder if some team members are only present part of the time. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates.
Shift Communications
MARCH 12, 2019
Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone and call them, but these each have constraints.
Agility PR Solutions
MARCH 12, 2019
They say that there is no such thing as bad publicity, but that is not the reality. In truth, bad publicity is a terrible thing. Yes, it gets your business noticed, but for all the wrong reasons and it is unlikely that anyone will want to buy your products and services if the bad press […]. The post 4 tips for avoiding bad publicity in business appeared first on Agility PR Solutions.
Muck Rack
MARCH 15, 2019
How Verizon uses Muck Rack to achieve their PR goals
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
MARCH 11, 2019
Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up. Algorithms are ever-changing, genuine engagement is harder to obtain, and companies are struggling to adapt.
Brand24
MARCH 12, 2019
Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.
Agility PR Solutions
MARCH 11, 2019
There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. According to new research from retail management consulting firm BRP, 85 percent of […].
Muck Rack
MARCH 14, 2019
Top publications and articles for February, according to journalists
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
MARCH 13, 2019
What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need. While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be
Stephen Waddington
MARCH 10, 2019
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs.
Agility PR Solutions
MARCH 14, 2019
While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds. The Zendesk Customer Experience Trends Report 2019 reveals […].
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