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Imagine your brand just became embroiledin a massive crisis. Onetweet, one interview, one product failand poof, everythings on fire. The phones are ringing, emails are pouring in, and the pressure ison. Back in the day, youd have a team of PR folks racing into action to insert the perfect words, timing, and strategy to save […] The post 7 ways Generative AI is revolutionizing brand crisis management in PR first appeared on Agility PR Solutions.
Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many , and focusing on the wrong ones can sometimes lessen the impact that you are having. Not every campaign touches every metric. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. 1.
Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. The first 24 hours after discovering an attack are particularly critical, as actions taken during this period often determine both the operational and reputational outcomes.
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. PR professionals have a fantastic opportunity […] The post How consumer-focused brands use wellness trends to modernize PR approaches first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
According to the American Psychological Association, people’s attention span has shrunken in the past several decades. A compelling press release headline is the key to capturing attention and ensuring your news gets the visibility it deserves. Journalists, editors, and readers scan throug… Read more The post How to Write an Engaging Press Release Headline appeared first on eReleases.
Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.
Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.
Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Her journey is one of profound resiliencehaving faced the loss of her brother at a young age, raising two children with special needs (one of whom passed away), navigating divorce, and confronting a rare disease that left her permanently paralyzed.
A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So, how do you build trust with your […] The post 5 reasons why earned media is an important investment for your brand first appeared on Agility PR Solutions.
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like. These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and credibility, and the revenue is not a horrible side effect, either.
Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Learn effective strategies to market to men on Snapchat, from AR filters and gaming to influencer partnerships. Expert tips for engaging male audiences 18-34. The post Mastering Snapchat Marketing to Men: A Deep Dive into Engaging the Male Demographic appeared first on.
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. Storytelling is an excellent way to engage your audience and when you include photos and videos […] The post 6 reasons why visual storytelling is critical for successful PR campaigns first appeared on Agility PR Solutions.
Communication isnt just importantits everything. Whether its with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals.
The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies. Success requires deep knowledge of both the technical landscape and strict regulatory requirements that govern defense communications.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Learn how small financial brands can compete and succeed through digital marketing using niche targeting, content strategy and data-driven personalization The post How Small Financial Brands Can Thrive Through Digital Marketing Campaigns appeared first on.
Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target accounts. The most successful B2B companies have moved beyond traditional marketing approaches, instead adopting integrated strategies that combine content, […] The post B2B digital marketing: A strategic guide for modern business gro
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue.
Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Learn how effective marketing to minority communities requires authentic understanding, cultural sensitivity & inclusive strategies for brand success The post The Power of Inclusivity: Effective Marketing to Minority Communities appeared first on.
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relationsgetting a tech companys press release or product announcement in front of journalists at top outlets like TechCrunch or Wired. But today, PR professionals in the tech space face a […] The post Tech PR trends: Navigating the digital frontier with innovation and strategy first appeared on Agility PR Solutions.
In recent years, the toy industry has experienced a notable shift with the emergence of the ‘kidult’ phenomenon. This is where adults are purchasing toys for themselves rather than younger children. This trend has become a significant driver in the market, with adults now accounting for nearly 30% of toy sales in the UK. The UK’s toy market faced a 3.7% decline in sales in 2024, totalling 3.4 billion.
Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. Major companies like Nike, which has maintained a 20-year partnership with Cristiano Ronaldo, demonstrate the power of committed influencer relationships.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.
The travel industry has long been a space where visual appeal and aspirational content reign supreme. With its stunning landscapes, vibrant cultures, and unique experiences, travel is perhaps one of the most naturally suited sectors for influencer marketing. In 2025, influencer marketing in travel will evolve to a more sophisticated, nuanced, and data-driven strategy, reshaping […] The post Travel influencer marketing in 2025: Trust and transparency anchor this years trends first appeared
At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th
Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.
Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Consider a media student who used their contacts to highlight safety issues on campus. […] The post 8 ways to build relationships with journalists as a student in media studies first appeared on Agility PR Solutions.
With over 33 million small businesses nationwide, it can be difficult to get the word out about your specific brand. Press releases are a staple tool in public relations. You can count on them to help businesses generate media coverage, increase brand credibility, and more. When written well, a press rel… Read more The post Press Release Examples to Fine Tune Your PR Marketing appeared first on eReleases.
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