Sat.Jul 10, 2021 - Fri.Jul 16, 2021

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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370
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Celebrating International Non-Binary People's Day at Cision

Cision

How PR pros can be proactive allies to the non-binary community.

Internal 336
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand.

B2B 334
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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 220
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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7 ways to use PR to improve customer satisfaction

Agility PR Solutions

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company. From how the product/service is marketed to how […]. The post 7 ways to use PR to improve customer satisfaction appeared first on Agility PR Solutions.

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Excellent crisis communications can help turn a crisis into an opportunity

Stuart Bruce

Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool. There has been a 74% lift in social media spending in marketing budgets. It cannot […]. The post Social Media Marketing Content appeared first on.

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Influencers flock to TikTok during the pandemic—marketers are seeking ways to cash in on trend

Agility PR Solutions

Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli reveals that TikTok’s sustained, massive growth resulted in increases in content creation and consumption during the period—making it a […].

Trends 193
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Working for a company whose values don’t align with yours? Here’s what to do

Muck Rack

Working for a company whose values don’t align with yours?

Company 190
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Tackling bias in how we create and tell stories

Stephen Waddington

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. In the last months, the debate on how we use language, terminology, and symbols in everyday life has gone mainstream.

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Marketing Strategies for a Younger Audience

Ronn Torossian

Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors. Attorneys involved in these cases have been claiming that for many years the company has been targeting very young people including teenagers with the highly addictive E-cigarettes.

Strategy 195
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How toxic and fake user-generated content has impacted brand trust

Agility PR Solutions

There’s been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International. Over half (54 percent) of respondents in the firm’s latest survey say they have witnessed […].

Brand 174
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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

Sword and the Script

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156
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How to use Email Marketing in a PR Campaign?

Ronn Torossian

Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives – they can be used together to create a more effective marketing strategy. In fact, email marketing can be a vital […].

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Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024. Good news for podcast advertisers: we have strong evidence that the […].

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6 Top News Sites for Kids & Teens

Cision

Back-to-school will be here soon, so our latest roundup features a few standout news sites for kids and teens to help them follow current events.

Blogging 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ICON 2021 Preview: PBS Journalist Yamiche Alcindor on Illuminating the Human Experience

PRSay

This fall, PRSA presents ICON 2021 in person and online. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct. 17-19 at the Orlando World Center Marriott in Orlando, Fla. Find more event details here. It’s shaping up to be a hectic day for Yamiche Alcindor , the “PBS NewsHour” White House correspondent.

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Introducing Preferred Pronouns in journalist profiles

Muck Rack

Introducing Preferred Pronouns in journalist profiles

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6 important marketing theories—and how to apply them in social media campaigns

Agility PR Solutions

A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because of a lack of understanding of core marketing theories: Source: Sprout Social Marketing theories give you a deeper understanding […].

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UK Media Moves including The Independent, Liverpool Echo, Insider UK and more

Cision

Anna Isaac has joined The Independent as Economics Editor; Joe Rimmer appointed Head of Football at the Liverpool Echo; James Dean has joined Insider UK as Deputy Editor, Business.

Media 156
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Tell Your Story

PR for Anyone

In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. It gives them more background and make their segment, interview, story have deeper meaning and connection.

Pitching 130
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Meet the Media: Steve Kettmann

Landis PR

By Brianne Miller, LCI. The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports reporter who passed away suddenly in February 2021.

Meeting 128
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5 ways to jumpstart sales with good public relations

Agility PR Solutions

Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed. Enlist the help of the public Sales forecasting for a new product is tricky. […]. The post 5 ways to jumpstart sales with good public relations appeared first on Agility PR Solutions.

Publicity 167
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UK Media Moves including POLITICO Europe, Daily Mirror, Metro and more

Cision

Jamil Anderlini to be Editor-in-Chief of POLITICO Europe; Joshua Taylor recently promoted to Deputy Head of News at Daily Mirror; Josh Stephenson made Deputy TV Editor & Senior Staff Writer at Metro.

Media 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Group Nine Media uses Muck Rack to achieve PR goals

Muck Rack

How Group Nine Media uses Muck Rack to achieve PR goals

Groups 127
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Bianchi PR’s Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Roberto Baldwin, Freelance Automotive & Tech Journalist. John Baxter, Freelance Writer. Nicole Wakelin, Freelance Automotive Journalist. Nathan Bomey, Business Reporter at USA TODAY.

Meeting 116
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3 ways your PR agency can get quality feedback

Agility PR Solutions

As a public relations professional, you understand that it’s vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you have to stay on top of your game—and so does […]. The post 3 ways your PR agency can get quality feedback appeared first on Agility PR Solutions.

Agency 158