ImPRessions - Crenshaw Communications
AUGUST 2, 2022
In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million. .
Business Wire
AUGUST 2, 2022
People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.
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Agility PR Solutions
AUGUST 1, 2022
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has also become essential as brands continue to embrace digital marketing channels. The latest […].
NewsWhip
AUGUST 2, 2022
Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . But just how many types of crises are there? . Companies need to be ready to navigate any issue, so we took a look at the three main types of crises that exist, which we repeatedly see both individuals and brands encounter. .
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice and a pretty smart guy.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 31, 2022
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch. As a PR professional, you’ve probably witnessed or even made […]. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.
Flack's Revenge
AUGUST 4, 2022
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances.
Ronn Torossian
AUGUST 1, 2022
There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how great it is , it seems more authentic when people who have used its products and […]. The post Getting testimonials for PR appeared first on.
NewsWhip
AUGUST 4, 2022
The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
AUGUST 2, 2022
New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External factors—from economic to cultural, environmental and political—are affecting people more than ever before, making life more complicated […].
PRSay
AUGUST 3, 2022
Boston Celtics legend Bill Russell was a giant in every sense of the word. If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. He used his soft voice and loud laugh to rail against injustice and fight for equal rights.
Awario
JULY 31, 2022
Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.
PR for Anyone
AUGUST 4, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
AUGUST 2, 2022
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors have been impacted by the pandemic, cultural issues, racial tensions and overall shifts […].
Sword and the Script
AUGUST 1, 2022
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today.
Prohibition
AUGUST 5, 2022
Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. This goes hand-in-hand with their general move that has been picked up to “be more like TikTok”, testing a full-screen video experience on the app an
Steve Barrett on PR
AUGUST 1, 2022
This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 1, 2022
Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is relevant and trustworthy, according to new data released from customer experience automation (CXA firm ActiveCampaign.
Stern + Associates
AUGUST 3, 2022
An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values.
PR Fuel
AUGUST 3, 2022
Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. With press release services, you can keep consumers informed before dra. Read More The post 5 Benefits of Hiring Press Release Services for Your Business appeared first on eReleases.
Solo PR Pro
AUGUST 2, 2022
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” Teaching at the college level can also be incredibly rewarding. R
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 31, 2022
Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for their respective subject areas, and two-thirds (66 percent) […]. The post Majority of influencers/creators say they’re driven by desire to build community, not money appeared first on Agility PR Solutions.
Prowly
AUGUST 4, 2022
As a PR professional, there is plenty of good news about industry growth these days. The PR industry is doing very well in the global market: research firm, Statista, reports that its worldwide value now stands at $97 billion. This growth may have you thinking about testing the waters in a new PR market. Since […]. The post The Similarities and Differences Between US and UK PR appeared first on Prowly Magazine.
Garrett Public Relations
JULY 31, 2022
Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Some may have forgotten the economy is cyclical. Recessions come – and they will go. Recession or Not, […]. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Landis PR
AUGUST 1, 2022
Photo courtesy of Pexels. NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 3, 2022
New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets. The firm’s annual State of B2B Digital Marketing trend report, with research firm Ascend2, found that the overall picture was optimistic: 74 […].
Practical Law Construction
AUGUST 3, 2022
In the Business and Property Courts (B&PCs), Practice Direction (PD) 57AC has applied to all trial witness statements signed since 6 April 2021. The commencement date of the Disclosure Pilot Scheme (under PD 51U), was 1 January 2019. However, it has been approved and will become permanent from 1 October 2022 (under PD 57AD). I want to share a few reflections, based on recent experience, around how the rules in these two Practice Directions can interact at trial.
Culpwrit
AUGUST 1, 2022
I raised some eyebrows at a lecture to graduating seniors at a west coast college in June when I suggested they tear up their resumes. I quickly added that I really didn’t mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn… Continue reading Rip Up Your Resume: Focus on Your LinkedIn Profile.
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